OXXO
A Mexican convenience-store and fuel-retail chain owned by FEMSA and operating across Latin America and selected U.S. markets.
Last updated August 21, 2026
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Overview
OXXO is a Mexican convenience-store brand owned by FEMSA, the publicly listed beverage and retail group formally known as Fomento Económico Mexicano. The business originated in Guadalupe, Nuevo León, in 1976, initially as a small-format retail project associated with the distribution of beer. The first official OXXO store opened in 1979. Its early assortment was concentrated on beer, snacks, and cigarettes, but the format expanded into a broad neighborhood convenience offer covering packaged food, beverages, tobacco, household necessities, personal-care items, prepared food, coffee, telecommunications-related services, payments, and other everyday transactions. The chain grew rapidly during the 1980s as stores spread through northern and central Mexican cities, including Chihuahua, Hermosillo, and Nuevo Laredo. Its dense store network, recognizable red-and-yellow visual identity, extended opening hours, and proximity to residential areas helped make OXXO a highly visible part of daily urban and regional commerce in Mexico. The business reached its 1,000th store in 1998 and announced the opening of its 9,000th Mexican location in Oaxaca in 2010. By 2014, published reports described the chain as having more than 15,000 stores in Mexico, making it the country's largest convenience-store chain at that time. OXXO's model combines a standardized store format with a large physical network. Typical locations sell impulse and routine-purchase goods, while many also support bill payment, prepaid products, gift cards, cash-related services, and other consumer transactions. The chain has also developed or participated in branded offerings beyond packaged retail. Coffee sold under the andatti name is associated with OXXO stores through a partnership with Caffenio, and OXXO has operated or supported fuel stations through the OXXO Gas format. International expansion began in Colombia in 2009. OXXO subsequently entered Peru, opened its first Lima store in 2015, acquired Chilean convenience chain Big John in 2016, and converted that network to the OXXO brand. In Brazil, the first OXXO store opened in 2020 through a FEMSA joint venture with Raízen. The brand's international growth has therefore used both organic openings and acquisitions or partnerships, depending on the market. OXXO has also served as a distribution and payment channel for third-party services. A 2014 partnership with Amazon involved acceptance of OXXO prepaid debit cards and the sale of Amazon gift cards through OXXO stores. The company later expanded its North American presence through FEMSA's 2024 acquisition of 249 DK convenience stores in Texas, New Mexico, and Arkansas. The fuel stations retained the DK name initially, while rebranding of selected stores to OXXO began in West Texas in February 2025. OXXO is consequently both a core Mexican retail institution and FEMSA's principal convenience-retail brand, with a business scope spanning stores, fuel retail, prepared consumption, payments, and localized international expansion.
History
OXXO began as a Mexican convenience-retail project in Guadalupe, Nuevo León, in 1976. The first stores had a deliberately narrow proposition, selling beer, snacks, and cigarettes. The first official OXXO location opened in 1979, after which the format expanded into other northern Mexican cities, including Chihuahua, Hermosillo, and Nuevo Laredo. During the 1980s, the chain became increasingly familiar in the cities where it operated, benefiting from a standardized format and a location strategy centered on convenient access for frequent, small purchases. The business continued to add stores at a rapid pace. Its 1,000th store opened in 1998, and the chain announced the opening of its 9,000th Mexican store in Oaxaca in 2010. By 2014, OXXO was reported to have more than 15,000 locations in Mexico and had become the country's largest convenience-store chain. Although its original assortment focused on a few high-frequency categories, the network evolved into a broader retail and service platform. Stores came to carry snacks, drinks, cigarettes, household and personal-care products, prepared food, coffee, prepaid products, gift cards, and payment-related services. OXXO's development took place within FEMSA, which wholly owns the brand. FEMSA's retail strategy allowed OXXO to operate as a large, highly recognizable chain while adapting parts of the offer to local markets. The brand also moved into fuel retail as Mexico progressively liberalized its oil and gas market from 2013 onward. The first OXXO Gas station opened in San Pedro Garza García, and the business later pursued the conversion of additional stations, including locations that had previously used the Pemex identity. International expansion started in Colombia in 2009. OXXO entered Peru with a Lima store in February 2015. In Chile, FEMSA acquired the Big John convenience chain in 2016 and subsequently changed its stores to the OXXO name. The Brazilian business began in December 2020 through a FEMSA joint venture with Raízen. These moves extended OXXO's convenience format across several Latin American markets while relying on both new openings and corporate transactions. The brand has also used its network as a payments and distribution channel. In 2014, OXXO and Amazon announced an arrangement involving OXXO prepaid debit cards and the sale of Amazon gift cards in OXXO stores. Coffee has been offered under the andatti name through a partnership with Caffenio, and the chain has continued to combine retail goods with services that encourage frequent visits. The next major expansion phase reached the United States. In August 2024, FEMSA announced the planned purchase of 249 DK convenience stores in Texas, New Mexico, and Arkansas from Delek US Holdings. The transaction was completed in October 2024. The DK name initially remained associated with the fuel stations, but OXXO rebranding began in February 2025 with a store in Odessa, Texas. This represented a renewed U.S. push after an earlier, limited attempt that produced stores in Eagle Pass and Laredo. OXXO therefore remains an active FEMSA retail brand whose history is defined by dense domestic expansion, format diversification, international acquisitions and partnerships, and continued experimentation with geographic markets.
- 2025
OXXO rebranding resumes in the United States
[1]The rebranding of selected acquired DK stores begins in the Midland–Odessa area of West Texas.
- 2024
FEMSA announces U.S. DK store acquisition
[1]FEMSA announces the acquisition of 249 DK convenience stores in Texas, New Mexico, and Arkansas; completion occurs later in the year.
- 2020
First Brazilian OXXO store opens
[1]OXXO enters Brazil through FEMSA's joint venture with Raízen.
- 2016
Big John acquisition expands the Chilean network
[1]FEMSA acquires Big John in Chile and later transitions the stores to the OXXO brand.
- 2015
First store opens in Peru
[1]OXXO enters Peru with its first store in Lima.
- 2014
OXXO exceeds 15,000 Mexican stores
[1]Published reporting describes OXXO as operating more than 15,000 stores in Mexico and as the country's largest convenience chain.
- 2013
OXXO enters fuel retail
[1]Following changes in Mexico's oil and gas market, OXXO begins opening fuel stations under the OXXO Gas format.
- 2010
9,000th Mexican store is announced
[1]The chain announces the opening of its 9,000th store in Oaxaca.
- 2009
International expansion begins in Colombia
[1]OXXO opens its first store outside Mexico in Colombia.
- 1998
1,000th store opens
[1]OXXO reaches 1,000 stores, marking a major stage in its domestic network expansion.
Products and positioning
Mass-market convenience retail focused on proximity, speed, extended hours, everyday essentials, impulse purchases, and accessible transaction services.
Convenience retail · 1979
OXXO convenience stores
The core OXXO format consists of small-footprint neighborhood stores designed for frequent, rapid purchases. Locations commonly stock beverages, snacks, beer, tobacco, packaged food, prepared items, household supplies, personal-care products, prepaid products, and gift cards. Many stores also provide payment, collection, and other transaction services. Extended opening hours and dense placement are central to the format's value proposition.
Fuel retail · 2013
OXXO Gas
OXXO Gas is the brand's fuel-station format. It emerged as Mexico's energy market opened progressively after 2013 and combines fuel retail with the convenience-store ecosystem. Some stations were newly opened while others were rebranded from earlier operating identities, including selected Pemex-associated locations.
Coffee and prepared beverages
andatti coffee
andatti is the coffee name associated with OXXO stores in Mexico. The offer is supplied through a partnership with Caffenio and gives the chain a branded prepared-beverage proposition alongside its packaged retail assortment.
Retail services · 2014
OXXO payment and prepaid services
OXXO stores function as consumer transaction points in addition to selling merchandise. The network has supported prepaid debit products, gift cards, bill-payment activity, and related services. Its partnership with Amazon also made OXXO cards and Amazon gift cards part of the chain's broader service and distribution role.
Brand decisions
2024
Acquisition of DK convenience stores in the United StatesM&ABackground
FEMSA sought to build a U.S. convenience-store presence through an established regional network rather than only through greenfield OXXO openings.
Action taken
FEMSA announced an agreement to acquire 249 DK convenience stores in Texas, New Mexico, and Arkansas from Delek US Holdings and completed the transaction in October 2024.
Aftermath
The acquired fuel stations initially retained the DK identity, while selected stores began conversion to the OXXO brand in West Texas in February 2025.
Announced acquisition value. USD 385 million announced transaction value (2024)
2020
Entry into Brazil through a joint ventureStrategyBackground
Brazil offered a large consumer market but required a local operating structure and market partner.
Action taken
FEMSA launched OXXO in Brazil through a joint venture with Raízen, opening the first store in December.
Aftermath
The move added Brazil to OXXO's Latin American expansion platform.
2016
Acquisition and conversion of Big John in ChileM&ABackground
Acquiring an existing Chilean convenience-store network offered a faster route into the local market than relying exclusively on new-store openings.
Action taken
FEMSA acquired Big John and subsequently renamed its stores under the OXXO brand.
Aftermath
The transaction established a larger OXXO-branded presence in Chile.
2014
Amazon payment and gift-card partnershipOtherBackground
OXXO's large physical network provided a potential access point for customers purchasing digital and e-commerce-related products.
Action taken
OXXO and Amazon established an arrangement involving OXXO prepaid debit cards and the sale of Amazon gift cards in OXXO stores.
Aftermath
The partnership broadened OXXO's role from merchandise retail into payment access and third-party distribution.
2013
Expansion into fuel retailStrategyBackground
Mexico began progressively liberalizing its oil and gas market, creating an opportunity for established retail networks to enter fuel distribution.
Action taken
OXXO opened its first fuel station in San Pedro Garza García and developed the OXXO Gas format.
Aftermath
The brand subsequently pursued additional station openings and rebranding projects, including locations that had previously operated under the Pemex name.
Recent events
- 2025
OXXO rebranding begins at a former DK store in West Texas[1]
Other
The first reported conversion in the new U.S. rollout began in the Midland–Odessa area, with an Odessa store adopting the OXXO identity.
- 2024
FEMSA agrees to acquire 249 DK convenience stores in the United States[1]
M&A
FEMSA announced an agreement to acquire 249 DK convenience stores in Texas, New Mexico, and Arkansas from Delek US Holdings. The transaction was subsequently completed, while the DK fuel-station identity initially remained in place.
- 2020
OXXO opens its first store in Brazil[1]
Other
The first Brazilian OXXO store opened through FEMSA's joint venture with Brazilian energy company Raízen.
- 2019
OXXO Gas pursues additional station rebranding[1]
Other
OXXO Gas targeted the rebranding of 49 additional fuel stations, primarily in the Monterrey area, that had previously operated under the Pemex name.
- 2016
FEMSA acquires Big John in Chile[1]
M&A
FEMSA acquired Chilean convenience-store chain Big John, after which its stores were progressively converted to the OXXO brand.
- 2015
OXXO enters the Peruvian market[1]
Other
OXXO opened its first convenience store in Lima, extending the brand's international presence beyond Colombia.
- 2014
OXXO and Amazon announce a payment and gift-card partnership[1]
Other
The partnership enabled Amazon-related payment options through OXXO prepaid debit cards and made Amazon gift cards available in OXXO stores.
- 2010
OXXO expands its store network in Mexico and reaches its 9,000th location[1]
Other
The chain announced the opening of its 9,000th store in Oaxaca, illustrating the scale of its rapid domestic expansion.
Sources3 sources
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