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OwnBackup

OwnBackup (Own) is a SaaS data protection brand whose products are now part of the Salesforce Platform.

Last updated September 16, 2026

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Overview

OwnBackup, marketed as Own, provides SaaS data protection products. Its official site states that Own's products are officially part of Salesforce Products, and its About page describes Own as now a Salesforce company. The brand offers solutions for data security, data compliance, and data resilience, including Shield, Backup & Recover, Data Mask & Seed, Archive, and Security Center.

History

OwnBackup, now branded as Own, has become part of Salesforce. Its official homepage announces that Own's products are officially part of Salesforce Products, and its About page states that Own is now a Salesforce company. The brand describes its mission as helping organizations protect and manage their SaaS data, and it offers a platform for governance, data security, data compliance, and data resilience.

Products and positioning

Keep your data resilient, compliant, and secure with Own from Salesforce.

  • Shield

    Mitigate threats and proactively monitor your data.

  • Backup & Recover

    Protect mission-critical data from loss and corruption.

  • Data Mask & Seed

    Accelerate development with realistic, secure test data.

  • Archive

    Remove inactive data to improve org performance.

  • Security Center

    Manage all of your security controls in a single view.

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