Oviedo Mall
An enclosed shopping mall and mixed-use redevelopment site in Oviedo, Florida, northeast of Orlando.
Last updated August 24, 2026
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Overview
Oviedo Mall is a single-story enclosed shopping center in Oviedo, Florida, a northeastern suburb of Orlando. The property opened on March 4, 1998, under the name Oviedo Marketplace and was developed by The Rouse Company. It was the Rouse Company’s final enclosed-mall development. The original project was scaled back after community and governmental review, but still opened as an approximately 830,000-square-foot center with department-store anchors, specialty retailers, and a large Regal Cinemas multiplex. The mall began operations with Dillard’s and Gayfers as its principal department-store anchors, along with retailers such as Barnes & Noble, Foot Locker, and FYE. Gayfers soon became Parisian after a corporate transaction involving Mercantile Stores and Dillard’s, while the former Parisian location was later converted to Burdines and then Macy’s. Sears joined the property in 2000, providing a third major anchor. Burdines was progressively rebranded as Burdines–Macy’s and ultimately Macy’s during Federated Department Stores’ national consolidation of its department-store banners. Oviedo Marketplace faced growing competitive pressure during the 2000s from Seminole Towne Center, Altamonte Mall, Waterford Lakes Town Center, and other retail destinations in the Orlando region. Some tenants also had exterior-facing entrances, which reduced the importance of the enclosed interior circulation areas. The property experienced anchor closures and tenant changes as enclosed-mall retail weakened. Bed Bath & Beyond moved from an interior location to an exterior site in 2009, and the former space was subsequently adapted for fitness and children’s activity uses. Ownership changed several times. General Growth Properties acquired The Rouse Company in 2004 and later sold the mall during its bankruptcy proceedings to CW Capital in 2010. The property adopted the name Oviedo Mall in June 2011 as part of a local repositioning effort. CW Capital sold it to 3D Investments in 2013, and International Growth Properties acquired it in February 2017 for a reported $15.35 million. Macy’s closed its store at the mall in 2017, leaving Dillard’s as the only operating traditional department-store anchor in the 2020s; the former Sears building remained vacant for an extended period. In response to vacancies, changing consumer habits, regional competition, and the effects of the COVID-19 pandemic, the mall has increasingly been repositioned as a mixed-use and community-oriented property. Local approvals have supported concepts involving apartments, senior housing, hospitality, offices, medical services, and other commercial uses while retaining the existing mall structure. The proposed Oasis at Oviedo Marketplace project would redevelop the former Macy’s site rather than demolish the mall itself. The plans have been associated with Picerne Real Estate Group and have changed in scale during the review process. The current tenant mix extends beyond conventional retail. It includes Dillard’s, a Regal Cinemas theater, D’Amico Italian Market, a Paul Mitchell cosmetology school, medical offices, specialty retailers, and community-oriented services. The mall has also hosted civic events, nonprofit activities, seasonal programs, artisan markets, themed festivals, and youth initiatives such as Kid Crew and the Mall Rat Club. Regal Cinemas completed theater improvements in 2025, while O2B Kids closed in connection with a relocation and was identified for replacement by Lift 365 Fitness. Overall, Oviedo Mall remains an operating retail and entertainment center undergoing phased repositioning toward a broader mixed-use destination.
History
Oviedo Mall originated as a large retail proposal known as The Marketplace at Oviedo Crossings. After community input and review by local government, The Rouse Company reduced the scope of the original concept. The Seminole County Commission approved the project in September 1995 despite concerns about traffic and growth. Construction began in March 1996, with substantial quantities of fill used to prepare the mall foundation and parking areas. Elbasani & Logan Architects was selected for the design. The center opened on March 4, 1998, as Oviedo Marketplace. The approximately 830,000-square-foot enclosed mall was about 80 percent leased at opening. Dillard’s and Gayfers opened as the principal department-store anchors, while the Regal Cinemas multiplex and many specialty stores were completed in stages. Early tenants included Barnes & Noble, Foot Locker, and FYE. The project was marketed as a catalyst for serving Oviedo’s growing population and revitalizing the surrounding area. The anchor lineup changed rapidly. Gayfers was sold and reopened as Parisian in October 1998. Parisian closed in 2000 after weak sales, and its space was converted to Burdines. Sears opened a large store in November 2000. Burdines later became Burdines–Macy’s in 2004 and Macy’s in 2005 as Federated consolidated its department-store brands. During the 2000s, the mall’s performance was pressured by nearby and regional competitors, including Seminole Towne Center, Altamonte Mall, and Waterford Lakes Town Center. The broader weakening of enclosed-mall retail and the presence of exterior entrances for some tenants also reduced interior foot traffic. Bed Bath & Beyond moved to an exterior location in 2009, and its former mall space was later repurposed for fitness and children’s services. General Growth Properties acquired The Rouse Company in November 2004. During GGP’s bankruptcy proceedings, the property was sold to CW Capital in 2010. The center was renamed Oviedo Mall in June 2011. CW Capital sold it to 3D Investments in March 2013, and International Growth Properties acquired it in February 2017. The latter ownership period began amid continuing vacancies and followed Macy’s closure of its store at the property. The mall’s later history has centered on adaptation rather than complete demolition. A Paul Mitchell cosmetology school, medical offices, food businesses, fitness uses, children’s programs, and entertainment facilities expanded the property’s service and experiential mix. The COVID-19 pandemic added pressure to the already challenged retail environment. In the early 2020s, local planning approvals enabled a phased mixed-use redevelopment strategy involving residential, senior housing, hotel, office, medical, and other commercial uses. The most significant redevelopment proposal is The Oasis at Oviedo Marketplace, associated with the former Macy’s parcel. The project has been described as a multifamily, senior-living, and hotel development, with its scale revised during the review process. The existing mall is intended to remain in operation. During the 2020s, the property also became a venue for civic celebrations, nonprofit events, markets, festivals, and youth programming. These changes reflect a shift from a conventional department-store-anchored mall toward a more diversified local destination.
- 2025
Regal theater upgraded
Regal Cinemas completed seating and interior improvements at the mall theater.
- 2023
Mixed-use redevelopment receives city approval
The Oviedo City Council unanimously approved a redevelopment concept for the former Macy’s site.
- 2017
International Growth Properties becomes owner
[1]International Growth Properties acquired the mall and outlined plans to address vacancies and attract new retailers.
- 2013
3D Investments acquires the mall
[1]CW Capital sold the property to 3D Investments.
- 2011
Property renamed Oviedo Mall
[1]The center changed from Oviedo Marketplace to Oviedo Mall as part of a revitalization-oriented repositioning.
- 2010
CW Capital acquires the property
[1]CW Capital purchased the mall during General Growth Properties’ bankruptcy proceedings.
- 2004
Rouse acquired by General Growth Properties
[1]General Growth Properties acquired The Rouse Company and assumed ownership of the mall.
- 2000
Sears opens
[1]Sears opened a large department-store location, becoming the property’s third major anchor.
- 1998
Oviedo Marketplace opens
[1]The mall opened on March 4 with Dillard’s, Gayfers, specialty retailers, and a Regal Cinemas theater under construction.
- 1996
Construction begins
[1]The Rouse Company began construction of the enclosed shopping mall and its surrounding parking infrastructure.
Products and positioning
A suburban regional shopping mall being repositioned as a community-oriented, entertainment-supported, and mixed-use destination.
Department store · 1998
Dillard’s
Dillard’s is the mall’s remaining operating traditional department-store anchor. Its merchandise scope includes apparel, accessories, cosmetics, home goods, and related department-store categories.
Cinema · 1998
Regal Cinemas
The Regal multiplex has been one of the property’s principal entertainment anchors since the mall’s opening period. Its facilities were upgraded in 2025 with updated seating and interior improvements.
Food and specialty grocery
D’Amico Italian Market
D’Amico Italian Market represents the mall’s move beyond conventional apparel retail toward food, specialty grocery, and destination-oriented local businesses.
Beauty education and services · 2012
Paul Mitchell cosmetology school
The Paul Mitchell school occupies mall space adapted for education and personal-care training. It adds an appointment- and service-based use that can generate visits independently of traditional shopping.
Mixed-use redevelopment
The Oasis at Oviedo Marketplace
The Oasis is a proposed redevelopment of the former Macy’s site involving multifamily housing, senior units, a hotel, and related commercial or civic uses. The proposal is intended to complement rather than replace the existing mall.
Marketing campaigns
- 2020Community events and destination programming
Oviedo · Central Florida
During the 2020s, the mall expanded its use as a venue for civic celebrations, nonprofit events, seasonal markets, artisan gatherings, themed festivals, and youth activities.
Outcome. Programming broadened the mall’s role beyond shopping and supported its repositioning as a community-oriented destination.
- 2011Oviedo Mall rebranding and revitalization
Oviedo · Central Florida
The property adopted the Oviedo Mall name to strengthen its connection with the city and support a revitalization effort after years of competitive pressure and tenant turnover.
Outcome. The new name became the property’s primary identity, while later strategy increasingly emphasized services, entertainment, events, and redevelopment.
Brand decisions
2025
Modernize Regal CinemasOtherBackground
The cinema remains a major experiential anchor as the mall diversifies beyond conventional retail.
Action taken
Regal completed seating and interior upgrades at its Oviedo Mall theater.
Aftermath
The improvements supported the property’s entertainment-led repositioning.
2023
Approve phased mixed-use redevelopmentStrategyBackground
Long-term retail challenges, anchor closures, and pandemic-era disruption encouraged a broader property strategy.
Action taken
Local authorities approved concepts for residential, senior housing, hospitality, office, medical, and expanded commercial uses while allowing the mall to continue operating.
Aftermath
The former Macy’s parcel became the focus of The Oasis at Oviedo Marketplace proposal, with final design and review work continuing.
2017
International Growth Properties purchases Oviedo MallM&ABackground
The property had experienced vacancies, anchor-store turnover, and competition from other regional retail destinations.
Action taken
International Growth Properties acquired the mall from 3D Investments for a reported $15.35 million.
Aftermath
The new owner promised renovations and efforts to attract additional retailers.
Purchase price. $15.35 million (February 16, 2017)
2005
Burdines becomes Macy’sGeneration changeBackground
Federated Department Stores consolidated most of its department-store banners under the Macy’s name.
Action taken
The Burdines–Macy’s location at the mall was converted to Macy’s.
Aftermath
The store continued as an anchor until Macy’s closed the location in 2017.
Sources1 sources
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