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Outlet Collection Winnipeg

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Outlet Collection Winnipeg is a fully enclosed outlet shopping centre in Winnipeg, Manitoba, developed by Ivanhoé Cambridge.

Last updated August 25, 2026

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Overview

Outlet Collection Winnipeg is a fully enclosed shopping centre at the intersection of Sterling Lyon Parkway and Kenaston Boulevard in Winnipeg, Manitoba. It was developed by Ivanhoé Cambridge, a major Canadian real-estate company, as part of the expanding retail district in Winnipeg's southwest area. The centre is positioned as an outlet-oriented retail destination serving Winnipeg and the surrounding Manitoba market, bringing factory-store and value-focused shopping into a dedicated mall environment. The centre emerged during a period of rapid commercial growth along Kenaston Boulevard. The opening of Winnipeg's first IKEA at the nearby intersection of Kenaston Boulevard and Sterling Lyon Parkway in December 2012 helped establish the area as a major retail node. Additional development followed, including the arrival of Cabela's, restaurants, smaller retailers, and residential projects. Against this background, Ivanhoé Cambridge pursued a new enclosed retail project across from IKEA and within the growing commercial district. Construction began in September 2015. The development represented an investment of approximately C$200 million according to the reference material and was designed to introduce a dedicated outlet-shopping format to Manitoba. Outlet Collection Winnipeg officially opened on May 3, 2017, attracting large crowds and presenting 28 new stores at launch. Its opening made it the first dedicated outlet mall in Manitoba. The centre's identity is tied to its location, enclosed format, and concentration of outlet and value-oriented retailers rather than to a single merchandise category. Its catchment area includes Winnipeg as well as consumers from elsewhere in Manitoba and nearby regions. The surrounding Kenaston Boulevard retail corridor provides complementary traffic from large-format stores, restaurants, and other commercial uses. The available reference material does not identify a separate publicly traded parent, a founder, individual executives, specific tenant brands, or later ownership changes. It also does not provide sufficient information to document subsequent expansions, major rebranding, financial performance, or closure plans. The centre is therefore best characterized as an active regional shopping-centre brand whose principal documented milestones are its development, 2015 construction start, and 2017 opening.

History

Outlet Collection Winnipeg was developed within the broader expansion of Winnipeg's southwest retail corridor along Kenaston Boulevard. A significant catalyst for the area was the opening of Winnipeg's first IKEA in December 2012 at the intersection of Kenaston Boulevard and Sterling Lyon Parkway. The IKEA project helped increase the area's visibility and customer traffic, and it was followed by additional retail, restaurant, and residential development. Cabela's and other smaller commercial tenants contributed to the formation of a larger mixed-use retail district. Ivanhoé Cambridge identified an opportunity to add a dedicated outlet-shopping centre across from IKEA. The proposed project was intended to complement, rather than simply duplicate, the area's existing large-format retail by providing an enclosed destination focused on outlet and value-oriented shopping. Construction began in September 2015. The project was reported as costing approximately C$200 million, although the available reference material does not provide a detailed cost breakdown, financing structure, or subsequent financial results. The centre opened on May 3, 2017. Its launch attracted large crowds and introduced 28 new stores to Winnipeg. The opening was notable at the provincial level because Outlet Collection Winnipeg was described as Manitoba's first dedicated outlet mall. Its location placed it within an established and still-growing commercial node, with nearby retail, dining, and residential uses supporting the centre's role as a regional destination. The documented history is primarily a development and opening history. Available sources do not establish the names of the centre's individual executives, provide a complete tenant directory, describe later redevelopment phases, or identify a separate legal owner apart from the developer's association with Ivanhoé Cambridge. They also do not document major controversies, acquisitions, public-market activity, or a subsequent change in operating status. On the available evidence, Outlet Collection Winnipeg remains an active regional shopping-centre brand serving Winnipeg and the wider Manitoba market.

  • 2017

    Official opening

    [1]

    Outlet Collection Winnipeg opened on May 3 with 28 new stores and became Manitoba's first dedicated outlet mall.

  • 2015

    Construction begins

    [1]

    Ivanhoé Cambridge began construction of Outlet Collection Winnipeg in September as part of the area's continuing retail expansion.

  • 2012

    Nearby IKEA opens

    [1]

    Winnipeg's first IKEA opened near the future shopping-centre site, helping establish the Kenaston Boulevard and Sterling Lyon Parkway area as an expanding retail district.

Products and positioning

A regional enclosed outlet-shopping destination offering value-oriented retail and complementary dining in Winnipeg's expanding Kenaston Boulevard commercial district.

  • Outlet shopping centre · 2017

    Outlet Collection Winnipeg shopping centre

    The core offering is a fully enclosed shopping-centre environment focused on outlet and value-oriented retail. The centre brings multiple store categories together in one regional destination, with apparel, footwear, accessories, lifestyle merchandise, and other retail formats represented through its tenant mix. Restaurants and nearby commercial uses add complementary services. The centre opened with 28 stores in 2017 and was positioned as Manitoba's first dedicated outlet mall.

Brand decisions

  • 2015

    Development of a dedicated outlet centreStrategy

    Background

    Retail activity had been expanding around Kenaston Boulevard and Sterling Lyon Parkway following the nearby IKEA opening and the arrival of additional retail, restaurant, and residential projects.

    Action taken

    Ivanhoé Cambridge proceeded with an enclosed outlet-shopping development across from IKEA and began construction in September 2015.

    Aftermath

    The project opened in May 2017 as Manitoba's first dedicated outlet mall, adding 28 stores to Winnipeg's retail market.

    Reported development cost. Approximately C$200 million (Development announced and constructed from 2015 to 2017)

Sources2 sources

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