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Outdooractive AG

Outdooractive AG is a German company behind the Outdooractive platform, which connects the outdoor community with official partner offerings and provides digital destination marketing.

Last updated September 15, 2026

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Overview

Outdooractive AG is a business from Immenstadt, Germany. It operates the Outdooractive platform, described as the world's leading platform for outdoor tourism, which connects the outdoor community with the official offerings of its partners. The company offers digital destination marketing solutions and positions the platform as a source of inspiration, a digital travel guide, and a high-reach medium for successful digital destination marketing. Hartmut Wimmer is the founder and CEO. The company has its own technology department, cartography, editorial, graphics team, and online marketing specialists, and all products are created in-house. Its locations include Germany, Austria, Switzerland, the United Kingdom, France, Italy, Norway, Finland, the Czech Republic, Romania, and Spain.

History

Outdooractive AG is a business from Immenstadt, Germany. With an ambitious vision and pioneering spirit, Outdooractive has established itself as one of the leading providers in digital outdoor tourism. The company operates the Outdooractive platform, which connects the outdoor community with the official offerings of its partners. Hartmut Wimmer is the founder and CEO. The company has its own technology department, cartography, editorial, graphics team, and online marketing specialists, and all products are created in-house. Its locations include Germany, Austria, Switzerland, the United Kingdom, France, Italy, Norway, Finland, the Czech Republic, Romania, and Spain.

Products and positioning

The world's leading platform for outdoor tourism, combining outdoor, tourism, and digitalization.

  • Outdooractive platform

    A platform that connects the outdoor community with official partner offerings, serving as a source of inspiration, digital travel guide, and high-reach medium for digital destination marketing.

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