Outdoor Swimming Society
The Outdoor Swimming Society is a UK-based nonprofit organization promoting outdoor and wild swimming, access to natural bathing waters, and community participation.
Last updated August 31, 2026
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Overview
The Outdoor Swimming Society (OSS) is a United Kingdom-based nonprofit organization focused on outdoor swimming, wild swimming, and public access to natural waters. It was founded in 2006 by Kate Rew, during a period when interest in swimming in rivers, lakes, lidos, and coastal waters was beginning to receive renewed cultural attention in Britain. Rather than operating primarily as a commercial product brand, OSS functions as a membership-led community and campaigning organization whose identity is associated with participation, knowledge-sharing, access advocacy, and the normalization of swimming outside conventional pools. One of the society's early and most visible activities was the creation of a website mapping outdoor swimming locations across the United Kingdom. The mapping project helped swimmers discover rivers, lakes, beaches, ponds, and other places used for outdoor bathing, while also strengthening the society's role as an information hub for the emerging wild-swimming community. The map was later taken offline during the COVID-19 pandemic. The available reference material does not specify whether it was subsequently restored or replaced. OSS also campaigns for what it calls a "right to swim". This advocacy concerns access to public waters and the legal and practical restrictions affecting recreational swimming. The organization has used direct action, including acts of trespass, as part of its access campaigning. This places the society within a broader movement concerned with public access, common rights, environmental stewardship, and the cultural recognition of swimming in natural waters. The available material does not provide a complete account of the society's legal positions, individual campaigns, or outcomes, so those details cannot be stated reliably here. The society organizes outdoor swims that serve as fundraising activities. These events combine the social and recreational aspects of open-water swimming with support for the organization's work. OSS is also associated with the wider resurgence of wild swimming in the United Kingdom through founder Kate Rew's book Wild Swim, published in 2008. The book helped bring attention to outdoor swimming locations and practices and contributed to the visibility of the activity in British popular culture, although it is distinct from the society as a publication. The organization claims to have more than 200,000 members. That figure is presented as the society's own membership claim rather than as an independently verified financial or institutional statistic. No reliable information in the supplied material identifies a corporate parent, commercial owner, listed status, headquarters city, current executives, or an official website URL. Its core public positioning is therefore best understood as a UK outdoor-swimming community and advocacy platform rather than as a conventional consumer-goods brand.
History
The Outdoor Swimming Society was established in the United Kingdom in 2006 by Kate Rew. Its formation reflected growing interest in swimming beyond purpose-built pools, including swimming in rivers, lakes, coastal waters, ponds, and other natural settings. The society developed as a nonprofit community and advocacy body rather than as a conventional commercial brand. Its work has centered on encouraging participation, sharing practical information, building a network of swimmers, and arguing that natural waters should be more accessible for recreational use. A significant early initiative was the launch of an online map of outdoor swimming places in the United Kingdom. The map gave swimmers a way to identify locations used by the outdoor-swimming community and helped make dispersed local knowledge more visible. By compiling swimming spots in one resource, OSS contributed to the development of a recognizable national wild-swimming culture and to the discovery of outdoor bathing locations by new participants. The society's reference material states that this website was taken down during the COVID-19 pandemic. It does not establish the precise date of removal, the reason beyond the pandemic context, or whether the map later returned. The organization has also developed an access-oriented advocacy role. Its campaigns for a "right to swim" address the ability of people to swim in public waters and the restrictions that can prevent or discourage such use. OSS has organized direct actions, including trespassing, in support of its access position. These actions distinguish the group from a purely recreational club and connect it with wider debates about public access, land and water rights, environmental responsibility, and the legal status of swimming in natural waters. The supplied material does not provide enough detail to document particular sites, court proceedings, campaign dates, or formal policy outcomes. OSS's activities include outdoor swims organized as fundraising events. These events support the society's mission while also creating shared experiences for participants and reinforcing the social character of the movement. The organization claims a membership exceeding 200,000, indicating a substantial community reach, although the supplied source does not provide an independently audited membership figure or a detailed explanation of the membership definition. Founder Kate Rew's 2008 book Wild Swim was an important related development in the visibility of outdoor swimming in Britain. The book presented outdoor swimming as a distinctive recreational and cultural practice and contributed to the broader resurgence of interest in wild swimming. While the book is not itself an OSS product, its association with the organization's founder helped connect the society's advocacy and community-building work with the wider public revival of outdoor swimming. The available reference material contains little information about the organization's governance, funding, current leadership, legal structure, headquarters, or present-day digital operations. It also does not document specific commercial partnerships, product lines, scandals, acquisitions, or financial results. On the evidence available, OSS is best described as an active UK nonprofit swimming society whose principal historical contributions have been community formation, swimming-location information, fundraising swims, and campaigning for access to natural waters.
- 2008
Wild Swim published
[1]Founder Kate Rew published Wild Swim, a book associated with the renewed public interest in wild swimming in the United Kingdom.
- 2006
Organization founded
[1]Kate Rew founded the Outdoor Swimming Society in the United Kingdom to promote outdoor and wild swimming and to build a community around swimming in natural waters.
- 2006
UK outdoor-swimming map launched
[1]OSS launched a website mapping outdoor swimming locations across the United Kingdom, helping swimmers identify natural-water sites and strengthening the society's role as an information resource.
Swimming map taken offline during the COVID-19 pandemic
[1]The society's outdoor-swimming mapping website was taken down during the COVID-19 pandemic. The available source does not state whether it was later restored.
Products and positioning
A UK community and advocacy organization that promotes wild swimming, helps people find outdoor swimming locations, organizes participatory swims, and campaigns for broader access to natural waters.
Information resource · 2006
Outdoor swimming location map
OSS created an online map of outdoor swimming places in the United Kingdom. The resource consolidated information about locations used for swimming in rivers, lakes, coastal waters, and other natural settings. It supported discovery and community knowledge-sharing rather than functioning as a commercial product. The reference material states that the website was removed during the COVID-19 pandemic, without confirming its later availability.
Events
Fundraising outdoor swims
The society organizes outdoor swimming events that raise funds for its activities. These swims combine participation in natural waters with community-building and financial support for the organization's promotional and campaigning work. The supplied reference does not identify a complete event calendar, specific named swims, fundraising totals, or individual beneficiary organizations.
Campaigning and advocacy
Right-to-swim advocacy
OSS's access advocacy argues for greater ability to swim in public waters. It has used direct action, including trespassing, in support of what it describes as a right to swim. This is an advocacy program rather than a physical product, and the available source does not provide a full list of campaigns, locations, legal cases, or outcomes.
Marketing campaigns
- Right to swim
United Kingdom
OSS campaigns for broader access to public waters for swimming. The campaign has included direct actions, including trespassing, reflecting the society's view that recreational access to natural waters should be expanded.
Sources1 sources
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