OUIDAD
Ouidad is a curly-hair product brand whose official site states it has been stylist created, salon perfected, and curl approved since 1994.
Last updated September 11, 2026
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Overview
Ouidad is a curly-hair product brand. Its official website states the brand has been "Stylist created, salon perfected, curl approved since 1994." The site organizes products by benefit categories including Frizz Control, Hydration, Definition, Volume, Shine, Repair, and Protect, and offers a curl quiz and build-your-own-bundle option. Product listings include Advanced Climate Control Heat & Humidity Gel, Curl Shaper Double Duty Weightless Cleansing Conditioner, Curl Shaper Take Shape Plumping + Defining Cream, Curl Shaper Out of Thin (H)air Volumizing Jelly, VitalCurl+ Tress Effects, Moisture Lock Mongongo Oil Multi-Use Curl Treatment, Moisture Lock Ultra-Nourishing Cleansing Oil Shampoo, Moisture Lock Whipped Curls Daily Conditioner & Primer, and Curl Therapy Daily Revitalizing Scalp Serum.
History
Ouidad's official website states the brand has been "Stylist created, salon perfected, curl approved since 1994." The site presents a curl quiz, a build-your-own-bundle option, and product categories organized by benefit: Frizz Control, Hydration, Definition, Volume, Shine, Repair, and Protect.
Products and positioning
Stylist created, salon perfected, curl approved since 1994.
Advanced Climate Control® Heat & Humidity Gel
Award-winning, crunch-free gel, infused with ceramides, that defines curls with a touchable, flexible hold; locks in moisture and locks out humidity to prevent frizz.
Curl Shaper Double Duty Weightless Cleansing Conditioner
Creamy, lather-free formula gently removes buildup without stripping curls while adding weightless moisture; can be used as a daily cleansing conditioner or a co-wash; detangles while infusing weightless moisture.
Curl Shaper Take Shape Plumping + Defining Cream
Defining cream that establishes a curl memory to help reform curls, add softness, and leave a natural, effortless finish; infused with moisturizing ingredients best for medium-to-thicker hair textures; shapes curls and builds voluminous lift while maintaining soft, natural movement; helps protect curls from heat and UV damage.
Curl Shaper Out of Thin (H)air Volumizing Jelly
Lightweight styling jelly that encourages curl formation and adds volume; infused with aloe and styling polymers to weightlessly define curls while adding crunch-free body; creates a soft hold for an effortless finish; perfect for those with fine-to-medium textures.
VitalCurl®+ Tress Effects®
Moisture Lock™ Mongongo Oil Multi-Use Curl Treatment
A moisturizing creamy styler that hydrates, defines, and elongates curls; provides flexible, medium hold for all curl types while leaving curls conditioned and touchably soft; infused with shea and mango seed butters, aloe, and avocado oil; free from sulfates, silicones, mineral oil, petroleum, gluten.
Moisture Lock™ Ultra-Nourishing Cleansing Oil Shampoo
Made with a blend of hydrating oils and mafura butter, this oil-based shampoo gently cleanses without stripping moisture and nourishes strands to help rehydrate dry, damaged curls; infused with passionfruit and açaí berry oils that mimic hair's natural oils to cleanse and rehydrate dry, damaged curls.
Moisture Lock™ Whipped Curls® Daily Conditioner & Primer
Made with shea butter, glycerin, and a triple olive oil blend, this multi-tasking formula deeply moisturizes curls and can be used as a conditioner or styling primer; infused with green tea and good-for-curl oils.
Curl Therapy Daily Revitalizing Scalp Serum
Lightweight, non-greasy formula perfect for daily use; helps reduce shedding; proven results in just 30 days; powered by MelanoGray™ to reduce the appearance of gray hairs; in just 30 days, up to 98% reported reduced shedding; 9 out of 10 reported visibly fuller hair, fewer visible grays, and less scalp dryness; a blend of caffeine, niacinamide, and collagen helps stimulate the hair follicles and strengthen hair structure.
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