OUI OU

OUI OU (ウィ・ユー) is a Japanese upcycle brand produced by the actress and artist NON. Its concept is "always together with the artist you love" and "life with your favorite" (推し), offering a way to enjoy daily life while feeling close to artists. The brand upcycles stage costumes and personal clothing provided by artists into items such as sacoches, pouches, framed art works, and bags. Each piece is handmade and transformed by creators into one-of-a-kind works, presented as a new form of collectible item. The brand's first drop took place in December 2022, in collaboration with legendary artists Reiichi Nakaido "CHABO" and Kiyoshiro Imawano (The Babies). Stage costumes from Nakaido and NON, and personal clothing from Imawano, were upcycled into miscellaneous goods and accessories, exhibited and sold both in stores and via web lottery. Since then, OUI OU has released multiple collections, including collaborations with Char and a BE@RBRICK 1000% figure made from NON's costumes, sold by lottery on MEDICOM TOY's website. The brand also sells an official pamphlet and various bags, pouches, and framed art pieces through its online store. OUI OU positions itself at the intersection of fashion, art, and fandom culture, with a portion of sales planned to be donated to sustainable initiatives. In April 2026, it was announced that a project with the Ryuichi Sakamoto Estate and KEISUKEYOSHIDA would begin, with a full announcement planned for spring of the following year. The brand operates primarily in Japan through its official website and pop-up events.

OUI OU was launched by the actress and artist NON, with its first collection released in December 2022. The brand's concept is "always together with the artist you love" and "life with your favorite," aiming to bring artists closer to daily life. The first drop featured collaborations with legendary artists Reiichi Nakaido "CHABO" and Kiyoshiro Imawano (The Babies). Stage costumes from Nakaido and NON, and personal clothing from Imawano, were upcycled into miscellaneous goods and accessories, which were exhibited and sold via store and web lottery. An official pamphlet documenting the December 2022 pop-up and the upcycled works was later released. In subsequent years, OUI OU continued to release new upcycled items, including bags, pouches, and framed art. A notable collaboration was with Char, the 69-year-old actor and artist, for which collaborative art works were sold online. In 2025, the brand released "BE@RBRICK 1000% OUI OU NON 01," a one-of-a-kind BE@RBRICK figure made from NON's costumes, sold by lottery on MEDICOM TOY's website. The brand also announced a project with the Ryuichi Sakamoto Estate and KEISUKEYOSHIDA in April 2026, with a full announcement planned for spring of the following year. Throughout its history, OUI OU has emphasized sustainability, with a portion of sales planned to be donated to sustainable initiatives.

• First collection released, featuring collaborations with Reiichi Nakaido "CHABO" and Kiyoshiro Imawano.

• Lottery sale begins for BE@RBRICK 1000% OUI OU NON 01 on MEDICOM TOY's website.

• Announcement of project with Ryuichi Sakamoto Estate and KEISUKEYOSHIDA.

Upcycle fashion and art brand focused on fandom culture, offering one-of-a-kind collectibles made from artists' costumes.

• BE@RBRICK 1000% OUI OU NON 01

  A one-of-a-kind BE@RBRICK figure made from NON's costumes, sold by lottery on MEDICOM TOY's website.

• pochette / OUI OU ● NON

  An upcycled pochette made from a costume worn by NON during her 2018 SUPERHEROS TOUR and 2019 performance with Reiichi Nakaido "CHABO". Priced at ¥88,000.

• OUI OU Official Pamphlet #01

  A B5-sized, 40-page pamphlet documenting the December 2022 pop-up, the PR movie making, and upcycled works. Priced at ¥1,500.

1. 1OUI OU（ウィ・ユー）ouiou.jp
2. 2OUI OU（ウィ・ユー）好きなアーティストと、いつも一緒。ouiou.jp
3. 3OUI OU（ウィ・ユー）オフィシャルパンフレット #01ouiou.jp
4. 4pochette / OUI OU ● NONouiou.jp
5. 5OUI OUwikidata.org