Oui Entertainment
Oui Entertainment is a South Korean entertainment agency and music label founded in 2017 by producer and executive Wee Myung-hee.
Last updated August 24, 2026
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Overview
Oui Entertainment, also rendered in Korean as 위 엔터테인먼트, is a South Korean entertainment agency active in artist management, music production, and the development of idol acts. The company was founded in 2017 by Wee Myung-hee, an entertainment executive and producer whose earlier career included work with Shinchon Music, Pan Entertainment, and GnG Production. Before establishing the agency in its present form, Wee had also been involved in production work and served as a director of the Korean Entertainment Producers Association. The agency's name was created using her family name and was associated with an earlier operation established to produce an album for singer Park Seon-ju; that operation was later suspended while Wee worked at GnG Production and resumed in 2017. Oui became more visible through the participation of its trainees and artists in South Korean televised survival programs. In 2017, Kim Dong-han and Jang Dae-hyeon appeared on Mnet's Produce 101 Season 2. They ranked 29th and 83rd, respectively, and subsequently debuted in the project groups JBJ and RAINZ. After those groups ended their activities, both performers continued with solo work connected to Oui. Their participation helped establish the agency as a company capable of developing performers through the increasingly important survival-show pipeline. The agency also represented Yoo Yong-ha and Kim Jun-seo, who competed on MBC's Under Nineteen in 2018. Both reached the final lineup and debuted in the project group 1THE9 in April 2019. The group operated for approximately 17 months before disbanding in August 2020. Another major turning point came through Kim Yo-han's participation in Produce X 101 in 2019. He finished first in the program and debuted in X1 in August of that year. X1 was intended to have a multiyear run, but the group disbanded in January 2020 after the voting-manipulation scandal surrounding the Produce series. Kim Yo-han subsequently began a solo career in August 2020. In 2020, Oui announced a new boy group initially referred to as OUIBOYS. The group was later named WEi and made its debut in October 2020. WEi became one of the agency's principal long-term idol projects, extending Oui's role from individual artist management into the operation of a permanent group. The company also expanded into band management when it announced at the end of 2021 that it would manage CraXilver, which debuted in June 2022. That relationship ended in 2022. Oui's publicly documented roster has included idol singers, solo performers, a band, and an actress. Former or past-associated artists listed in reference material include Jo Sung-wook, Seol In-ah, CraXilver, and Kim So-won, while the agency's better-known artist roster has included WEi, Kim Dong-han, Jang Dae-hyeon, Kim Yo-han, Kim Jun-seo, and actress Kim I-on. Public information about the company's ownership, headquarters, financial performance, and current executive structure is limited. Its identifiable business model is centered on talent discovery, artist representation, music releases, group formation, and entertainment production within the South Korean market.
History
Oui Entertainment's origins are linked to the career of founder Wee Myung-hee, who worked in management and production at Shinchon Music, Pan Entertainment, and GnG Production. She also served as a director of the Korean Entertainment Producers Association. Before the current agency was resumed in 2017, Wee had established an operation using her family name and a similar name to produce Park Seon-ju's fourth album. The operation was temporarily suspended while she moved to GnG Production as a producer, and it resumed as Oui Entertainment in 2017. The company's early visibility came from its artists' participation in televised idol-survival programs. On Produce 101 Season 2 in 2017, Oui-associated performers Kim Dong-han and Jang Dae-hyeon placed 29th and 83rd. They later debuted in the project groups JBJ and RAINZ, respectively. Following the conclusion of those groups, both artists pursued solo careers under Oui-related management. In 2018, trainees Yoo Yong-ha and Kim Jun-seo entered MBC's Under Nineteen. Both reached the program's final lineup and debuted in 1THE9 on April 13, 2019. The project group remained active for about 17 months and disbanded in August 2020. Meanwhile, Kim Yo-han represented Oui on Produce X 101 from May to July 2019. He won the program and debuted in X1 on August 27, 2019. X1's intended five-year activity period did not occur: the group dissolved on January 6, 2020 following the voting-manipulation scandal involving the Produce franchise. Kim Yo-han began solo activities on August 25, 2020. Oui then emphasized the creation of its own permanent boy group. In May 2020, the agency announced a project initially called OUIBOYS. The final name, WEi, was subsequently revealed, and the group debuted in October 2020. This represented an important transition from managing individual performers and temporary project groups toward maintaining a continuing in-house idol act. At the end of 2021, the agency announced a management relationship with CraXilver, a band that debuted in June 2022. The relationship ended later in 2022. Other artists listed as former or past-associated members of the Oui roster include Jo Sung-wook, Seol In-ah, and Kim So-won. The agency has therefore operated across idol-group management, solo music, band management, acting representation, and entertainment production. Publicly available reference material does not establish detailed information about its corporate ownership, office location, finances, or a complete current executive roster.
- 2022
CraXilver debuts under Oui management
[1]CraXilver debuted in June 2022 after Oui announced its management relationship with the band.
- 2020
WEi project announced
[1]Oui announced a new boy group first identified as OUIBOYS; the group was later named WEi.
- 2020
WEi debuts
[1]WEi made its debut in October 2020 as Oui's principal in-house boy group project.
- 2019
1THE9 debuts
[1]Yoo Yong-ha and Kim Jun-seo debuted in the project group 1THE9 on April 13.
- 2019
Kim Yo-han wins Produce X 101 and debuts in X1
[1]Kim Yo-han finished first in Produce X 101 and debuted with X1 on August 27.
- 2018
Yoo Yong-ha and Kim Jun-seo enter Under Nineteen
[1]Both trainees reached the final lineup of MBC's Under Nineteen.
- 2017
Oui Entertainment resumes operations
[1]The agency was resumed in 2017 under founder Wee Myung-hee after an earlier operation associated with music production had been suspended.
- 2017
Kim Dong-han and Jang Dae-hyeon appear on Produce 101 Season 2
[1]The two Oui-associated performers competed on Mnet's second season of Produce 101 and later debuted in JBJ and RAINZ.
Products and positioning
A South Korean artist-management and music label business focused on developing idol groups and solo performers through training, televised survival programs, music releases, and entertainment activities.
K-pop boy group · 2020
WEi
WEi is Oui Entertainment's in-house boy group. Initially announced under the temporary name OUIBOYS in 2020, the group adopted the name WEi and debuted in October of that year. Its creation marked Oui's move toward maintaining a permanent idol group rather than relying mainly on individually managed performers and temporary survival-show groups.
Solo artist management · 2020
Kim Yo-han solo activities
Oui managed Kim Yo-han's transition from televised survival-show contestant to member of X1 and then to solo performer. After X1 ended in January 2020, he officially began his solo career on August 25, 2020, becoming one of the agency's most prominent individual artists.
Solo artist management
Kim Dong-han solo activities
Kim Dong-han entered the public eye through Produce 101 Season 2 and subsequently debuted in JBJ. After the project group's disbandment, he continued as a solo artist associated with Oui, extending the agency's management activities beyond temporary group promotion.
Band management · 2022
CraXilver
CraXilver was a band managed by Oui Entertainment after the agency announced the relationship at the end of 2021. The band debuted in June 2022, but reference material states that its contract with Oui ended later in 2022.
Talent management
Artist and actress representation
In addition to music artists, Oui's documented roster has included actress Kim I-on and former-associated actress Seol In-ah. This reflects the agency's broader entertainment-management scope across music, broadcasting, and acting.
Controversies
2020
X1 disbandment following the Produce voting-manipulation scandal
X1 disbanded in January 2020 after the voting-manipulation scandal involving Mnet's Produce programs. Kim Yo-han, an Oui artist and X1 member, was affected by the group's early termination. The available reference does not identify Oui Entertainment as a perpetrator or defendant in the scandal.
Brand decisions
2021
Expand into band management with CraXilverStrategyBackground
Oui's documented activities had primarily centered on idol groups and solo performers.
Action taken
At the end of 2021, the agency announced that it would manage the band CraXilver.
Aftermath
CraXilver debuted in June 2022, although the band's contract with Oui ended later that year.
2020
Develop and launch WEiProduct launchBackground
After experience managing contestants and performers connected to temporary survival-show groups, Oui announced a new boy group under the working name OUIBOYS.
Action taken
The agency renamed the project WEi and debuted the group in October 2020.
Aftermath
WEi became the agency's principal continuing group project and expanded Oui's role in in-house idol development.
Sources1 sources
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