Otomate

Otomate (オトメイト) is a Japanese video game brand dedicated to otome games — romance adventure games aimed primarily at a female audience. It was jointly established on 10 April 2007 by Idea Factory Co., Ltd. and Design Factory Co., Ltd., growing out of Idea Factory's earlier IF Otome (ＩＦ乙女いと♪) label. The brand develops and publishes titles across home consoles, handheld consoles, and smartphones, and has become one of the best-known names in the Japanese otome game market. Otomate's catalogue spans many platforms, including PlayStation 2, PlayStation 3, PlayStation 4, PlayStation Portable, PlayStation Vita, Nintendo Switch, and mobile. Its best-known franchises include Hakuoki (薄桜鬼), Amnesia, Code:Realize, Diabolik Lovers, Norn9, Collar×Malice, and Brothers Conflict. The brand also operates fan-facing services such as the Otomate app (オトメイトセレクション), which lets players enjoy more than twenty romance adventure titles on smartphones, and the Otomate Mobile monthly fan site. It runs events including Otomate Party and merchandise fairs such as Otomate Market, and maintains an official online shop and a physical store in the Otomate Building near Ikebukuro Sunshine-dori. Development is carried out by multiple production companies, including Vantage Systems Co., Ltd. and others, while Idea Factory oversees the brand. Otomate also has a sister brand, Otomate f (オトメイトf / Forte). The brand continues to announce new titles and events, with upcoming releases and Otomate Party 2026 listed on its official portal.

Otomate was established on 10 April 2007 as an independent brand jointly founded by Idea Factory Co., Ltd. and Design Factory Co., Ltd., with the purpose of developing and selling romance games for women. Its predecessor was IF Otome (ＩＦ乙女いと♪), a label operated by Idea Factory. The brand's early catalogue included titles on PlayStation 2 such as Fushigi Yuugi: Genbu Kaiden Gaiden - Kagami no Miko (2005), Hoshi no Furu Toki (2005), Hiiro no Kakera (2006), and Hakuoki: Shinsengumi Kitan (2008), which became one of its signature franchises. Through the late 2000s and 2010s, Otomate expanded across successive platforms. It released numerous titles for PlayStation Portable and PlayStation Vita, including Amnesia (2011), Diabolik Lovers (2012), Norn9 (2013), and Code:Realize - Sousei no Himegimi (2014). The brand also produced PlayStation 3 and PlayStation 4 titles, and later Nintendo Switch releases such as Hakuoki Shinkai: Fuukaden (2017) and Code:Realize - Saishin no Kiseki (2017). Development has been handled by multiple production companies, including Vantage Systems Co., Ltd. Beyond game software, Otomate built a fan-facing ecosystem. It operates the Otomate Selection app, which offers more than twenty romance adventure titles on smartphones, and the Otomate Mobile monthly fan site (now ended). It holds events such as Otomate Party, merchandise fairs like Otomate Market, and maintains an official online shop and a physical store in the Otomate Building near Ikebukuro Sunshine-dori. A sister brand, Otomate f (Forte), is also part of the Otomate family. The brand remains active, with new titles and Otomate Party 2026 announced on its official portal.

• Otomate established as an independent brand jointly by Idea Factory and Design Factory.

• Hakuoki: Shinsengumi Kitan released on PlayStation 2, becoming a signature franchise.

• Amnesia released on PlayStation Portable.

• Diabolik Lovers released on PlayStation Portable.

• Norn9 released on PlayStation Portable.

• Code:Realize - Sousei no Himegimi released on PlayStation Vita.

• Hakuoki Shinkai: Fuukaden released on PlayStation 4.

• Otomate Party 2026 held at Tokyo International Forum Hall A.

A leading Japanese otome game brand focused on romance adventure games for a female audience, with a broad console, handheld, and mobile catalogue plus fan events and merchandise.

• Hakuoki series

  Romance adventure franchise set in the Shinsengumi era, one of Otomate's signature titles.

• Amnesia series

  Romance adventure franchise released across PSP, Vita, and other platforms.

• Code:Realize series

  Steampunk romance adventure franchise released on Vita and PS4.

• Diabolik Lovers series

  Vampire-themed romance adventure franchise with multiple sequels.

• Norn9 series

  Romance adventure franchise released on PSP and Vita.

• Collar×Malice

  Romance adventure title released on PlayStation Vita.

• Brothers Conflict series

  Romance adventure franchise released on PSP and Vita.

• Otomate Selection app

  Smartphone app offering more than twenty Otomate romance adventure titles.

1. 1オトメイトポータルサイトotomate-p.jp
2. 2Otomate - Wikidatawikidata.org
3. 3オトメイト - Wikipedia (Japanese)ja.wikipedia.org