Oscar Ent.
South Korean record label and talent agency founded in 2004, home to artists such as Yang Soo-kyung, Lim Jeong-hee and Joy O'Clock.
Last updated September 29, 2026
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Overview
Oscar Ent. (Korean: 오스카엔터테이먼트 / 오스카이엔티) is a South Korean record label and entertainment talent agency. Its official company page states that the label has operated "Since 2004," and its stated mission is to connect people across regions, races and generations through "timeless emotion and authentic sound," guided by the motto "Ars gratia artis" — art for art's sake. The company presents itself as a music-first house that values the intrinsic worth of music over short-term trends, and it markets its catalogue as a collection of enduring, era-transcending albums. As a record label and management company, Oscar Ent. handles artist development, album production and release, and the management of its signed performers. Its roster has included established vocalists and hip-hop and R&B acts. According to Korean Wikipedia, its founder and CEO is Jeon Hong-jun, and its artists have included Yang Soo-kyung, Lim Jeong-hee and the groups Joy O'Clock (Day Son, Yong-hyun) and The Lush (Jamie, Mini, Sarah). Former affiliated artists listed include Byun Jin-sub, Double K, Boo Ga Kingz (Bobby Kim, Juvie Train, Gandhi), Gil Hak-mi, Park Kang-sung, Hyun-mi and Shim Soo-bong. The label also runs open auditions, publicly recruiting what it describes as the next generation of K-pop artists. Its official website functions as a hub for its artist roster, album catalogue and audition announcements, and it promotes both current releases and "hidden gems" from its back catalogue. Oscar Ent. is a privately held South Korean company. It is not a major-label subsidiary of the large K-pop conglomerates; it operates as an independent label and agency within the Korean music industry, with a catalogue spanning ballad, R&B and hip-hop. Its public identity centers on longevity and artistry rather than on a single flagship idol group.
History
Oscar Ent. is a South Korean record label and talent agency whose official company page dates its activity to 2004. The label describes itself as dedicated to breaking down barriers across regions, races and generations through "timeless emotion and authentic sound," and it frames its philosophy with the Latin phrase "Ars gratia artis" — art for art's sake. This positioning places the company within the tradition of Korean labels that emphasize musical craft and catalogue longevity rather than rapid trend-chasing. According to Korean Wikipedia, the company was founded by Jeon Hong-jun, who serves as CEO. Over its history the label has represented a mix of veteran vocalists and newer acts. Its current roster, as listed by Korean Wikipedia, includes Yang Soo-kyung, Lim Jeong-hee, and the groups Joy O'Clock (Day Son, Yong-hyun) and The Lush (Jamie, Mini, Sarah). Former affiliated artists include Byun Jin-sub, Double K, Boo Ga Kingz (Bobby Kim, Juvie Train, Gandhi), Gil Hak-mi, Park Kang-sung, Hyun-mi and Shim Soo-bong — a roster spanning ballad, R&B and hip-hop. The label maintains an official website that serves as a hub for its artist roster, album catalogue and audition announcements. It promotes both new releases and "hidden gems" from its back catalogue, and it runs open auditions to recruit what it calls the next generation of K-pop artists. Oscar Ent. operates as an independent, privately held company within the South Korean music industry rather than as a subsidiary of one of the major K-pop conglomerates.
- 2004
Oscar Ent. begins operations, as stated on its official company page ("Since 2004").
Products and positioning
Independent South Korean record label and talent agency emphasizing timeless, artistry-first music under the motto "Ars gratia artis."
Albums and singles by signed artists
Artist management and representation
Open auditions and artist development
Marketing campaigns
- Open auditions for new K-pop artists
Sources4 sources
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