Oromar Televisión

Oromar Televisión, also known as Oromar TV, is an Ecuadorian television channel associated with the city of Manta and owned by Sistemas Globales de Comunicación Hcglobal S.A. It began broadcasting in June 2010 and became notable at launch as Ecuador’s first HD-ready television channel. Regular programming began on November 1, 2010. The channel was established with a regional orientation, promoting Manta’s commercial activity, tourism, and identity while seeking distribution and relevance beyond the city and across Ecuador. Its programming has generally combined locally produced news, interviews, cultural or human-interest features, entertainment, and acquired international content. During its first year, the schedule included Informar, a news program; Fine with Nelly Pazmiño, a celebrity interview format; Así se Hace Ecuador, which profiled Ecuadorian workers and occupations; and Ondamar, a music program. The station also carried international formats and programming, including simulcasts of Al Rojo Vivo and Levántate. This mix reflected an effort to pair a distinct local voice with familiar content that could attract a broad national audience. Oromar experienced a temporary interruption in 2012. Regular broadcasts were suspended on March 25 and resumed on May 7 of the same year; the available reference material does not identify the reason for the interruption. By 2013, the channel’s schedule included telenovelas such as Juanita la soltera and Prófugas del destino, the program Entrelíneas, election-related programming featuring candidates in Ecuador’s presidential contest, the Venezuelan variety program 12 Corazones, and the 1987 animated series Teenage Mutant Ninja Turtles. These acquisitions broadened the channel’s appeal beyond its regional foundation. In 2014, Oromar carried coverage of the FIFA World Cup in partnership or parallel with Gama TV and TC, giving it access to a major international sports event. The channel’s broader competitive ambition was to challenge Ecuador’s national private broadcasters through regional programming and a differentiated connection to Manta and the coastal region. In later years, it added Filipino television dramas distributed in Latin America by Latin Media. One documented example is Legally Blind, which was being broadcast in February 2020. Oromar has continued to combine general television programming with imported fiction and locally relevant content. In October 2025, it began airing El Pescado Frito, described in the reference material as the first Ecuadorian series constituted almost entirely by transgender actors. This programming choice indicates the channel’s continued role as a platform for locally produced and socially distinctive television, although the available sources do not provide detailed audience, revenue, ownership-structure, or distribution data.

Oromar Televisión was created as an Ecuadorian broadcaster with a strong connection to Manta and the surrounding coastal region. Test or initial broadcasting began in June 2010, and regular programming commenced on November 1 of that year. The station was notable for being identified as Ecuador’s first HD-ready television channel. From the outset, its public-facing purpose included promoting Manta’s businesses and tourism to viewers in Ecuador and internationally. The early schedule sought to balance regional identity with general-interest programming. Within its first year, Oromar carried Informar, a news program; Fine with Nelly Pazmiño, a celebrity-interview show; Así se Hace Ecuador, a program focused on national workers and occupations; and Ondamar, a music program. It also aired international material, including simulcasts of Al Rojo Vivo and Levántate. This combination gave the channel a local production base while allowing it to compete for viewers accustomed to nationally distributed entertainment and news. The station’s operations were interrupted in 2012. Regular broadcasts stopped on March 25 and returned on May 7. The available reference does not explain whether the suspension resulted from technical, commercial, regulatory, or operational circumstances. After resuming, Oromar continued to develop a general schedule. In 2013, its programming included imported telenovelas such as Juanita la soltera and Prófugas del destino, the program Entrelíneas, political programming involving candidates in Ecuador’s presidential election, the Venezuelan variety show 12 Corazones, and the 1987 animated series Teenage Mutant Ninja Turtles. Oromar also pursued broader national visibility through event programming. In 2014 it broadcast the FIFA World Cup alongside Gama TV and TC. The station’s stated or evident competitive model was to use regional output and a Manta-centered identity to compete with Ecuador’s larger private national channels, rather than relying exclusively on imported programming. From at least 2020, the channel’s acquired-content strategy included Filipino telenovelas distributed throughout the region by Latin Media. Legally Blind was among the titles documented on its schedule in February of that year. This programming extended Oromar’s fiction offering beyond the more familiar Latin American and U.S. sources represented in earlier schedules. The channel’s later programming continued to include locally distinctive material. In October 2025, it started broadcasting El Pescado Frito, described in the reference as the first Ecuadorian series made almost entirely with transgender actors. The program illustrates Oromar’s potential role in showcasing Ecuadorian productions and underrepresented stories. Publicly available reference material does not establish a complete corporate history, detailed ownership chronology, executive roster, financial performance, audience figures, or current distribution footprint beyond its Ecuadorian television activity.

• 2025

  El Pescado Frito premieres on Oromar

  [1]Oromar Televisiónen.wikipedia.org

  Oromar began airing El Pescado Frito, an Ecuadorian series noted for its predominantly transgender cast.

• 2020

  Filipino telenovelas enter the schedule

  [1]Oromar Televisiónen.wikipedia.org

  The channel was documented airing Filipino programming distributed by Latin Media, including Legally Blind.

• 2014

  2014 FIFA World Cup coverage

  [1]Oromar Televisiónen.wikipedia.org

  Oromar aired the FIFA World Cup alongside Gama TV and TC.

• 2012

  Temporary broadcast interruption and restart

  [1]Oromar Televisiónen.wikipedia.org

  Regular broadcasts were suspended on March 25 and resumed on May 7.

• 2011

  Early local programming expands

  [1]Oromar Televisiónen.wikipedia.org

  The channel’s early local lineup included Informar, Fine with Nelly Pazmiño, Así se Hace Ecuador, and Ondamar.

• 2010

  Initial broadcasting begins

  [1]Oromar Televisiónen.wikipedia.org

  Oromar Televisión began broadcasting in June and was identified as Ecuador’s first HD-ready television channel.

• 2010

  Regular broadcasts launch

  [1]Oromar Televisiónen.wikipedia.org

  Regular scheduled broadcasting started on November 1, with a mix of local programming, news, entertainment, and international content.

A regional Ecuadorian broadcaster rooted in Manta, combining local news, entertainment, and cultural programming with internationally acquired television content and selected national event coverage.

• Television broadcasting · 2010

  General television programming

  Oromar’s core offering is a general-interest television schedule combining news, interviews, music, human-interest features, entertainment, acquired fiction, and selected event coverage. The channel has used this broad format to connect a Manta-based regional identity with viewers across Ecuador.

• News program · 2010

  Informar

  Informar was one of Oromar’s early locally produced news programs. It formed part of the channel’s initial effort to provide Ecuadorian reporting and establish a regional broadcasting voice alongside entertainment and imported programming.

• Documentary and human-interest program · 2010

  Así se Hace Ecuador

  Así se Hace Ecuador focused on Ecuadorian workers and the ways national products, services, or occupations are carried out. It represented Oromar’s emphasis on local stories and national identity rather than exclusively imported entertainment.

• Music program · 2010

  Ondamar

  Ondamar was an early Oromar music program included in the channel’s first-year local lineup. Detailed information about its format, hosts, and run is not established in the available reference.

• Interview and entertainment program · 2010

  Fine with Nelly Pazmiño

  Fine with Nelly Pazmiño was an early celebrity-interview program. It contributed an entertainment and personality-led component to Oromar’s original programming mix.

• Acquired television fiction · 2013

  Imported telenovelas and series

  Oromar has supplemented local programming with acquired fiction, including Latin American telenovelas, Filipino dramas, and older international series. Documented examples include Juanita la soltera, Prófugas del destino, Legally Blind, and the 1987 Teenage Mutant Ninja Turtles series.

• Ecuadorian television series · 2025

  El Pescado Frito

  El Pescado Frito is an Ecuadorian series that Oromar began airing in October 2025. It was described in the reference material as the first Ecuadorian series to be constituted almost entirely by transgender actors, giving the channel a locally produced and socially distinctive offering.

• 2025

  Launch El Pescado Frito on the channelProduct launch

  Background

  Oromar continued to combine acquired programming with locally distinctive Ecuadorian content.

  Action taken

  In October 2025, the channel began airing El Pescado Frito.

  Aftermath

  The series added a locally produced program noted for its predominantly transgender cast. Longer-term audience or industry effects are not documented.

  Source

• 2020

  Expand imported fiction with Filipino dramasStrategy

  Background

  Oromar’s general-interest model relied partly on acquired international television content.

  Action taken

  The channel added Filipino telenovelas distributed regionally by Latin Media, including Legally Blind.

  Aftermath

  Filipino drama became part of the channel’s documented international fiction offering.

  Source

• 2014

  Add FIFA World Cup coverageOther

  Background

  The channel sought greater national relevance while competing with Ecuador’s larger private broadcasters.

  Action taken

  Oromar broadcast the 2014 FIFA World Cup alongside Gama TV and TC.

  Aftermath

  The coverage expanded Oromar’s schedule into major international sports programming; audience or commercial results are not available in the reference.

  Source

• 2012

  Resume regular broadcasts after suspensionStrategy

  Background

  Oromar stopped regular broadcasts on March 25, 2012, after less than two years of operation. The available source does not explain the cause of the interruption.

  Action taken

  The channel resumed regular broadcasting on May 7, 2012.

  Aftermath

  Oromar continued operating and was documented with a broader general-interest schedule in 2013.

  Source

• 2025

  Oromar adds El Pescado Frito to its schedule[1]Oromar Televisiónen.wikipedia.org

  Product launch

  In October 2025, Oromar began airing El Pescado Frito, an Ecuadorian series described as being constituted almost entirely by transgender actors.

• 2020

  Oromar airs Filipino drama programming[1]Oromar Televisiónen.wikipedia.org

  Product generation

  By February 2020, the channel was airing Filipino telenovelas distributed in Latin America by Latin Media, including Legally Blind.

• 2014

  Oromar carries 2014 FIFA World Cup programming[1]Oromar Televisiónen.wikipedia.org

  Product launch · Other

  Oromar broadcast the 2014 FIFA World Cup alongside Ecuadorian channels Gama TV and TC, expanding its sports and national-event programming.

• 2012

  Oromar resumes regular broadcasts after temporary suspension[1]Oromar Televisiónen.wikipedia.org

  Other

  The channel suspended regular broadcasts on March 25, 2012, and resumed them on May 7. The reason for the interruption is not specified in the available reference.

• 2010

  Oromar Televisión begins broadcasting[1]Oromar Televisiónen.wikipedia.org

  Other · Product launch

  Oromar Televisión started broadcasting in June 2010 and began regular scheduled operations on November 1. It was presented as Ecuador’s first HD-ready television channel.

1. 1Oromar Televisiónen.wikipedia.org
2. 2Oromar Televisión official websiteoromartv.com