Orim
Orim Co., Ltd. is a Japanese company engaged in the planning, manufacturing, and sale of Imabari towels.
Last updated September 10, 2026
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Overview
Orim Co., Ltd. (株式会社オリム) is based in Imabari, Ehime Prefecture, Japan, and its business content is the planning, manufacturing, and sale of Imabari-produced towels. The company was established in July 1986, and its representative director and president is Hiroshi Onishi. It is part of the Onishi Group, which was founded in March 1931 and operates seven businesses centered on wholesale of apparel and miscellaneous goods and the creation of commercial spaces.
History
Orim Co., Ltd. was established in July 1986, at the same time as the completion of a new factory. It joined the Shikoku Towel Industrial Association (now the Imabari Towel Industrial Association) and the Imabari Chamber of Commerce and Industry. In February 1997, it developed its first original product, the "Korikori Towel." In February 2001, it exhibited for the first time at the Tokyo International Gift Show Spring. In February 2010, it joined the Onishi Group. In March 2012, it opened an Osaka sales office, and in June 2013, it opened a Tokyo sales office. In May 2015, the new Imabari head office building was completed. In March 2026, the Tokyo sales office was relocated from Shinjuku to Higashi-Nihonbashi.
Products and positioning
Hayazukin
A "wearable" Imabari towel that dries quickly and shortens hair-drying time; it has approximately 54 times the water absorbency of a general cotton towel and approximately 20% shorter drying time (company comparison). It is a hood type that fits long hair securely with pockets at both ends.
BISAI
A towel that prevents color fading, discoloration, and color change, keeping beautiful colors for a long time. It is dyed with commercial dyes that resist color fading.
HARUKA
A towel that prevents color fading, discoloration, and color change, keeping beautiful colors for a long time. It is dyed with commercial dyes that resist color fading.
Eco Towel Stripe Bath Towel
A new outlet product; limited quantity.
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