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Oricom

Oricom is a South Korean advertising agency affiliated with Doosan Group, known for pioneering milestones in the Korean advertising industry.

Last updated September 27, 2026

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Overview

Oricom Inc. (Korean: 주식회사 오리콤) is a South Korean advertising agency and a member of the Doosan Group. Established on 24 February 1975, the company was founded to engage in advertising agency services as well as publicity, sales promotion, and market research. It is recognized for several firsts in the Korean advertising industry: it was the first in South Korea to win an award at the Clio Advertising Awards, the first to introduce a CD (Creative Director) system domestically, and the first to publish a professional advertising book series, the Oricom Advertising New Series (오리콤 광고신서). These contributions have positioned Oricom as a notable player in the development of Korea's advertising sector. On 24 October 2000, Oricom was listed on the Korea Exchange and began trading on the KOSDAQ market. The company remains active and is part of the Doosan Group's business portfolio.

History

Oricom Inc. was established on 24 February 1975 with the purpose of conducting advertising agency business as well as publicity, sales promotion, and market research. From its early years, the company contributed to the development of the South Korean advertising industry by achieving several domestic firsts: it was the first in the country to win an award at the Clio Advertising Awards, the first to introduce a CD (Creative Director) system, and the first to publish a professional advertising book series titled the Oricom Advertising New Series (오리콤 광고신서). On 24 October 2000, Oricom was listed on the Korea Exchange and began trading on the KOSDAQ market. The company is affiliated with the Doosan Group, a major South Korean conglomerate. As of 2023, Park Byeong-cheol was reported as the CEO of Doosan Oricom. Oricom remains an active advertising agency in South Korea.

  • Oricom Inc. was established on 24 February 1975 for advertising agency, publicity, sales promotion, and market research services.

  • Oricom became the first in South Korea to win an award at the Clio Advertising Awards.

  • Oricom introduced the CD (Creative Director) system in South Korea for the first time.

  • Oricom published the Oricom Advertising New Series (오리콤 광고신서), the first professional advertising book series in South Korea.

  • On 24 October 2000, Oricom was listed on the Korea Exchange and began trading on the KOSDAQ market.

  • As of 2023, Park Byeong-cheol was reported as CEO of Doosan Oricom.

Products and positioning

A pioneering South Korean advertising agency under Doosan Group, known for industry firsts such as Clio Award recognition, the CD system, and professional advertising publications.

  • Advertising agency services

  • Publicity and sales promotion

  • Market research

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