Orbi

Corporate brand

Orbi was a wildlife-themed indoor attraction developed by Sega and BBC Earth, with locations in Yokohama and Osaka, Japan.

Last updated August 26, 2026

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Overview

Orbi was a wildlife and natural-history attraction created through a joint venture between Sega and BBC Earth. Its main site, Orbi Yokohama, opened on 19 August 2013 in Yokohama, Japan, as an indoor park combining museum-style displays, interactive exhibits, cinematic presentations and themed leisure facilities. The concept was designed to present wildlife and the natural world through immersive media rather than as a conventional zoo or outdoor theme park. The Yokohama venue contained more than twelve exhibitions, a retail shop and an 80-seat café. Its signature feature was Theatre 23.4, an approximately 8-metre-high and 40-metre-wide theater named for the Earth's axial tilt of 23.4 degrees. The theater presented wildlife films and other large-format experiences intended to place visitors in dramatic natural environments. Exhibitions included Animalpedia, Earth Cruising, World Transporter: African Elephants, On Location in 4D: Mountain Gorilla, Frozen: Mt. Kenya, Ocean Explorer, Mega Bugs Playground, Earth Canvas, Basecamp, Animal Selfie, Time Capture and Extreme Photospot. The attraction also programmed a range of theater productions, including Rise of the Temple King, Roxy's Island Adventure, Magic of Yellowstone, The Meerkats, Ice Worlds, Voyagers and MAX—The Hungry Penguin. These offerings illustrate Orbi's emphasis on combining BBC Earth wildlife content with Sega's experience in interactive entertainment and location-based attractions. A second Japanese venue opened in Osaka on 29 January 2016. It was operated by Sega Live Creation and BBC Earth. The Osaka location closed on 30 September 2018 after the licensing agreement for that site was terminated. A venue referred to as Orbi Dubai was also associated with the brand, but the supplied reference material does not provide enough detail to establish its opening date, operating company, or status. Orbi Yokohama permanently closed on 31 December 2020. As a result, Orbi is no longer an active attraction brand on the basis of the supplied reference material. No reliable information was provided about a continuing corporate entity, a successor brand, current ownership, or the commercial performance of the venues.

History

Orbi was established as a location-based entertainment concept built by Sega in partnership with BBC Earth. The venture sought to translate natural-history and wildlife programming into an indoor visitor attraction, using large-scale projection, interactive installations and themed environments. This approach distinguished Orbi from both a traditional wildlife museum and an outdoor zoological park: visitors encountered animals and ecosystems through curated exhibits, digital interaction and cinematic presentation. The first venue, Orbi Yokohama, opened on 19 August 2013 in Yokohama, Japan. The indoor park included more than twelve exhibitions, a shop and an 80-seat café. Its central attraction was Theatre 23.4, an approximately 8-metre-tall and 40-metre-wide theater. The name referenced the Earth's 23.4-degree axial tilt, reinforcing the attraction's planet-focused identity. The theater showed wildlife films and other productions designed to create an immersive sense of scale and environment. Orbi Yokohama's exhibition program covered a broad range of subjects. Animalpedia presented animal-related information, while Earth Cruising and Earth Canvas used visual and interpretive formats to explore the planet. World Transporter: African Elephants, On Location in 4D: Mountain Gorilla, Frozen: Mt. Kenya and Ocean Explorer focused on particular species or environments. Mega Bugs Playground addressed insects, and Basecamp, Animal Selfie, Time Capture and Extreme Photospot added interactive or participatory elements. The venue also screened or staged productions such as Rise of the Temple King, Roxy's Island Adventure, Magic of Yellowstone, The Meerkats, Ice Worlds, Voyagers and MAX—The Hungry Penguin. The brand expanded within Japan when Sega Live Creation and BBC Earth opened Orbi Osaka on 29 January 2016. The Osaka site represented the concept's second Japanese location. It did not remain open indefinitely: the venue closed on 30 September 2018 after the licensing agreement associated with the location was terminated. Reference material also identifies Orbi Dubai, but does not supply sufficient information about its opening, management, programming or closure to support a detailed account. It should therefore be treated as an associated location requiring further verification rather than as a fully documented operating chapter of the brand's history. Orbi Yokohama ultimately closed permanently on 31 December 2020. The supplied sources do not state a detailed reason for the Yokohama closure, nor do they document financial results, visitor numbers, a successor operator or a continuing Orbi business. On the available evidence, the brand's documented Japanese attractions have ceased operations.

2020
Yokohama venue closes permanently
[1]Orbien.wikipedia.org
Orbi Yokohama permanently ceased operations on 31 December.
2018
Osaka venue closes
[1]Orbien.wikipedia.org
Orbi Osaka closed on 30 September following termination of its licensing agreement.
2016
Orbi Osaka opens
[1]Orbien.wikipedia.org
Sega Live Creation and BBC Earth opened the second Orbi venue in Osaka on 29 January.
2013
Orbi Yokohama opens
[1]Orbien.wikipedia.org
The first Orbi indoor wildlife attraction opened in Yokohama on 19 August as a Sega and BBC Earth joint venture.

Products and positioning

An immersive, educational family-entertainment attraction that combined BBC Earth wildlife storytelling with Sega's interactive and location-based entertainment capabilities.

Immersive theater · 2013
Theatre 23.4
Orbi Yokohama's signature theater was approximately 8 metres tall and 40 metres wide. Named after the Earth's 23.4-degree axial tilt, it presented large-format wildlife films and themed productions intended to give visitors an immersive perspective on natural environments and animal life.
Interactive exhibition · 2013
Animalpedia
An Orbi Yokohama exhibition focused on animal-related information and interpretation. It formed part of the attraction's broader educational program, which presented wildlife through indoor displays and interactive media.
Natural-history exhibition · 2013
Ocean Explorer
An exhibition centered on ocean environments and exploration. It was one of the named wildlife and ecosystem experiences available at Orbi Yokohama.
Interactive exhibition · 2013
Mega Bugs Playground
An interactive exhibition themed around insects and other large-scale bug imagery. It complemented Orbi's animal and ecosystem programming with a family-oriented presentation of the world of bugs.
4D wildlife experience · 2013
On Location in 4D: Mountain Gorilla
A 4D experience focused on mountain gorillas. The attraction used the Orbi format to combine wildlife subject matter with an enhanced cinematic presentation.
Natural-history exhibition · 2013
Earth Cruising
An exhibition presenting a journey across the Earth and its environments. It was part of the Yokohama venue's collection of educational and immersive wildlife experiences.

Brand decisions

2020
Permanent closure of Orbi YokohamaOther
Background
Orbi Yokohama was the brand's original and principal documented venue. The supplied reference records its permanent closure at the end of 2020 but does not provide a detailed rationale.
Action taken
The Yokohama attraction permanently closed on 31 December 2020.
Aftermath
Orbi's principal Japanese attraction ceased operations. The available material does not establish whether the brand continued elsewhere or whether a successor concept was created.
Source
2018
Closure of Orbi Osaka after licensing terminationOther
Background
The Osaka location operated under a licensing arrangement involving Sega Live Creation and BBC Earth. The supplied reference states that the agreement for the location was terminated.
Action taken
Orbi Osaka closed on 30 September 2018.
Aftermath
The closure ended Orbi's documented Osaka operation. No financial consequences or replacement venue are identified in the supplied material.
Source

Recent events

2022-01-04
Netgear announces planned Game Booster service launch[2]Netgear 宣布计划推出 Game Booster 服务macrumors.com
Reported: 2022-01-04
Netgear announced Game Booster, a subscription service planned for launch before the end of Q1 2022. The article says it will initially be compatible with specified Orbi Wi-Fi systems and that compatible owners will have a 30-day free trial, followed by a $49.99 annual price.
2020-07-16
NETGEAR launches Orbi Wi-Fi 6 Mesh System RBK852[3]NETGEAR推出Orbi Wi-Fi 6 Mesh System RBK852technuter.com
Reported: 2020-07-16
NETGEAR added the Wi-Fi 6 AX6000 Tri-band Mesh System RBK852 to its Orbi Mesh lineup. The article says the system was available in India at an introductory offer price of INR 64,999.
2020-01-06
NETGEAR introduces Orbi 4G LTE WiFi Router[4]NETGEAR推出Orbi 4G LTE WiFi路由器benzinga.com
Reported: 2020-01-07
NETGEAR introduced the Orbi 4G LTE Whole Home WiFi router, combining the Orbi mesh WiFi system with a 4G LTE cellular connection. The release said the router was expected to be available in April 2020.

Sources8 sources

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