Optiplaza
Romanian optician chain founded in 2003, headquartered in Brașov, operating Optiplaza, Plusoptic and Optica Express stores.
Last updated September 27, 2026
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Overview
Optiplaza is a Romanian chain of opticians and medical optics stores, founded in 2003 with Romanian capital. The company is headquartered in Brașov, Romania, and its first store opened in 2003 in the Plaza România shopping centre. Over the following years the network expanded steadily: by July 2007 it operated 8 stores, and by January 2009 it had reached 16 stores. By September 2015 the group ran 19 own stores under the Optiplaza name, 14 stores under the Plusoptic name and 6 stores under the Optica Express name. In 2016 Optiplaza began a rebranding process for the Plusoptic stores, converting them into Optica Express - Optiplaza outlets. The company is owned by AMC S.R.L., a Romanian distributor of optical products, together with Paul Licșor. Nicolae Jurca has served as general manager since 2009. Reported turnover was 30.3 million lei in 2014 and 35.2 million lei in 2015. Optiplaza operates in the Romanian retail optical market, selling eyeglasses and medical optics through its store network and its official website.
History
Optiplaza S.R.L. is a Romanian-capital company founded in 2003. Its headquarters are in Brașov, Romania. The first Optiplaza store opened in 2003 in the Plaza România shopping centre. The company operates a network of eyeglasses and medical optics stores across Romania. By July 2007 the company held a network of 8 stores, and by January 2009 the network had reached 16 stores. In September 2015 the network consisted of 19 own stores operated under the Optiplaza name, 14 stores under the Plusoptic name and 6 stores under the Optica Express name. In 2016 Optiplaza began a rebranding process for the Plusoptic stores, which were to be transformed into Optica Express - Optiplaza stores. Optiplaza is owned by AMC S.R.L. (a Romanian distributor of optical products) and by Paul Licșor. Nicolae Jurca has been the company's general manager since 2009. In 2014 Optiplaza had a turnover of 30.3 million lei, and in 2015 of 35.2 million lei.
- 2016
Began rebranding Plusoptic stores into Optica Express - Optiplaza outlets.
- 2015
By September, network comprised 19 Optiplaza stores, 14 Plusoptic stores and 6 Optica Express stores; turnover reached 35.2 million lei.
- 2014
Reported turnover of 30.3 million lei.
- 2009
By January, the network reached 16 stores; Nicolae Jurca became general manager.
- 2007
By July, the company operated a network of 8 stores.
- 2003
Optiplaza S.R.L. founded; first store opened in Plaza România shopping centre.
Products and positioning
Romanian-owned optical retail chain offering eyeglasses and medical optics through a multi-banner store network.
Eyeglasses
Medical optics
Recent events
- Unconfirmed
Optical Investment Group completes merger with Optiplaza and Optical Network[4]
Optical Investment Group, owned by Innova Capital, completed its merger with Optiplaza and Optical Network.
Sources4 sources
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