Optimus Clix
Optimus Clix was a Portuguese telecommunications brand that evolved from an internet service provider into a fixed-line, fiber-optic and television business before being absorbed into the ZON Optimus and later NOS brands.
Last updated August 31, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Optimus Clix was a Portuguese telecommunications brand owned by Sonaecom. Its origins date to 1999, when the Clix name was used for an internet website and internet service provider operated by Novis. The business initially centered on internet access, but it later expanded into a broader communications proposition that included fixed-line telephone service and television. A major stage in that expansion came in 2005, when Clix announced plans for a triple-play offer combining internet access, landline telephony and television. To support its television proposition, the company signed a content agreement with Rádio e Televisão de Portugal in June of that year. Clix TV entered testing in November 2005 and subsequently operated as an IPTV platform under the Clix SmarTV name. The television service was notable in the Portuguese market as an early IPTV operation and later added features and channels intended to broaden its appeal. Clix TV developed its offer during the late 2000s. It introduced a free games service in 2007, added Star Gold and Star Plus in 2009 for Portugal's Indian diaspora, and expanded its channel line-up in 2010 with further entertainment, documentary and high-definition channels. In the same period, the service introduced remote recording, allowing subscribers to schedule television recordings through a mobile website or the Clix TV website. The brand also played a role in the development of Portuguese broadband infrastructure. On September 23, 2008, Clix launched Clix Fibra, described as Portugal's first commercial fiber-optic offer. The initial deployment covered selected areas of Lisbon and Porto. This marked a shift from Clix's earlier identity as primarily an internet provider toward a higher-speed fixed telecommunications brand. Sonaecom began consolidating its telecommunications branding in 2010. On January 21 of that year, the company announced a unified Optimus brand for its telecommunications services. As part of that change, Clix was reduced primarily to a fixed-line and fiber brand, while the broader commercial identity moved toward Optimus. A brand-unification campaign began broadcasting on January 25, 2010. The final phase of the brand came with the merger of Optimus and ZON. In 2013, the two businesses combined to form ZON Optimus. The new NOS brand was launched in 2014, and Clix-branded services, apart from the continuing website, were discontinued on May 15, 2014. Clix TV also ended on that date. The website remained under NOS control until September 15, 2015, after which the Clix presence was effectively closed. Optimus Clix therefore survives primarily as a historical telecommunications brand associated with Portugal's early commercial IPTV and fiber-broadband development.
History
Optimus Clix originated in Portugal in 1999 as Clix, an internet website and internet service provider operated by Novis. The initial business was focused on internet access, but the brand later moved into a broader telecommunications role. In 2005, Clix announced a triple-play strategy that would combine internet, fixed-line voice and television. The company signed a protocol with Rádio e Televisão de Portugal in June 2005 in connection with its planned content offering. Clix TV began testing in November 2005 and became an IPTV service marketed as Clix SmarTV. Its initial development involved negotiations concerning the availability of additional Portuguese and premium television channels. The platform subsequently expanded its features and content. In 2007, it introduced a free games service. In July 2009, it added Star Gold and Star Plus, addressing the Indian diaspora in Portugal. During January 2010, further FIC Portugal channels joined the platform, including FX, Fox Next, Fox Life, Fox HD, Fox Life HD and Nat Geo Wild HD. Clix TV also introduced remote recording in February 2010, enabling users to schedule recordings through a mobile website or the Clix TV website. Broadband infrastructure became another important part of the brand's development. On September 23, 2008, Clix launched Clix Fibra in three areas of Lisbon and two areas of Porto. The launch was described as Portugal's first commercial fiber-optic offer and positioned Clix within the country's transition toward higher-speed fixed connectivity. Sonaecom began rationalizing its telecommunications brands in 2010. On January 21, it announced that Optimus would become the unified brand for its telecommunications services. Clix was consequently narrowed to a fixed-line and fiber brand, and a related brand-unification campaign began on January 25. This reduced Clix's independent strategic role even as its underlying services remained part of the group's fixed telecommunications portfolio. The corporate transition accelerated with the 2013 merger of Optimus and ZON, which created ZON Optimus. The combined business subsequently introduced the NOS brand in May 2014. Clix-branded services were closed on May 15, 2014, including the Clix TV platform. The website remained available under NOS for a further period, ending on September 15, 2015. The history of Optimus Clix is therefore closely connected with the evolution of Portugal's consumer internet, IPTV, converged communications and fiber-broadband markets, as well as the consolidation of Sonaecom's telecommunications brands.
- 2015
Clix website closes
[1]The website operating under NOS control ends on September 15.
- 2014
Clix services shut down
[1]Clix-branded services, including Clix TV, end on May 15 as NOS is launched.
- 2013
ZON and Optimus merge
[1]The merger of ZON and Optimus creates ZON Optimus, setting the stage for the NOS brand.
- 2010
Optimus becomes the unified telecommunications brand
[1]Sonaecom consolidates its telecommunications branding under Optimus, leaving Clix focused on fixed-line and fiber services.
- 2010
Remote recording introduced
[1]Clix TV enables customers to schedule recordings remotely through mobile and web interfaces.
- 2009
Indian-oriented channels added
[1]Clix TV adds Star Gold and Star Plus for the Indian diaspora in Portugal.
- 2008
Clix Fibra launches
[1]Clix launches a commercial fiber-optic offer in selected areas of Lisbon and Porto.
- 2007
Free games service launches
[1]Clix TV adds a free games service to its IPTV platform.
- 2005
Triple-play expansion announced
[1]Clix announces a planned service combining internet, fixed-line telephone and television.
- 2005
Clix TV enters testing
[1]The Clix television platform begins a testing phase in November and later operates as Clix SmarTV.
Products and positioning
A Portuguese fixed telecommunications and internet brand that expanded from ISP services into triple-play, IPTV and fiber-optic broadband, with an emphasis on converged household communications.
Internet service provider · 1999
Clix Internet
The original Clix offering was an internet website and internet service operated by Novis from 1999. It formed the foundation for the later expansion into fixed-line communications, television and fiber broadband.
Fiber-optic broadband · 2008
Clix Fibra
Clix Fibra was the brand's fiber-optic broadband service, launched commercially in 2008 in selected areas of Lisbon and Porto. It represented Clix's move toward next-generation fixed connectivity and was described as Portugal's first commercial fiber-optic offer.
IPTV · 2005
Clix TV
Clix TV was an IPTV television service that began testing in 2005 and operated until May 2014. It expanded from a limited initial platform into a broader television service with entertainment, documentary, high-definition and diaspora-oriented channels, plus interactive features such as games and remote recording.
IPTV · 2005
Clix SmarTV
Clix SmarTV was the operating name associated with the Clix television platform after its initial testing phase. It delivered IPTV programming and related interactive functionality to a limited and later broader subscriber base.
Converged telecommunications package · 2005
Clix triple-play
The Clix triple-play proposition combined internet access, fixed-line telephony and television. Announced in 2005, it reflected the brand's effort to compete as a converged household communications provider rather than solely as an ISP.
Marketing campaigns
- 2010Optimus brand-unification campaign
Portugal
Following Sonaecom's decision to unify its telecommunications services under Optimus, a campaign promoting the brand consolidation began airing on January 25, 2010.
Outcome. Clix was reduced to a fixed-line and fiber-oriented brand while Optimus became the group's unified telecommunications identity.
Brand decisions
2014
Discontinue Clix-branded servicesOtherBackground
The newly formed ZON Optimus prepared to launch the NOS brand.
Action taken
Clix services, including Clix TV, were shut down on May 15, 2014, while the website continued temporarily.
Aftermath
Clix ceased to operate as an independent telecommunications service brand; its website ended in September 2015.
2013
Merge Optimus with ZONM&ABackground
Sonaecom's telecommunications business entered a broader corporate combination with ZON.
Action taken
Optimus and ZON merged to form ZON Optimus.
Aftermath
The combined company introduced NOS in 2014 and discontinued Clix-branded services.
2010
Reduce the independent role of ClixStrategyBackground
Sonaecom decided to unify its telecommunications services under the Optimus name.
Action taken
Clix was downsized to a fixed-line and fiber brand while broader telecommunications branding moved to Optimus.
Aftermath
The decision weakened Clix as a standalone consumer brand and preceded its eventual discontinuation.
2008
Launch Clix FibraProduct launchBackground
The company sought to compete in faster fixed broadband as fiber infrastructure developed in Portugal.
Action taken
Clix launched a commercial fiber-optic service in selected areas of Lisbon and Porto.
Aftermath
Clix became associated with early commercial fiber broadband deployment in Portugal.
2005
Expand from ISP services into triple-playStrategyBackground
Clix had initially operated as an internet service provider but sought to broaden its role in the household communications market.
Action taken
The brand announced a package combining internet, fixed-line telephone and television and pursued supporting television-content arrangements.
Aftermath
The strategy led to the development of Clix TV and a broader converged-services proposition.
Recent events
- 2015
The Clix website ceases operation under NOS[1]
Other
The Clix website continued under NOS control after the services closed and stopped operating on September 15, 2015.
- 2014
Clix-branded services are discontinued ahead of the NOS launch[1]
M&A · Leadership change
Clix services, including Clix TV, were shut down on May 15 as the new NOS brand was introduced following the ZON Optimus merger.
- 2010
Sonaecom begins unified Optimus telecommunications branding[1]
Campaign
Sonaecom unified its telecommunications branding under Optimus, reducing Clix to a fixed-line and fiber-oriented role.
- 2008
Clix launches commercial fiber broadband[1]
Product launch · Product generation
Clix introduced Clix Fibra in selected areas of Lisbon and Porto, described as Portugal's first commercial fiber-optic offer.
- 2005
Clix announces a triple-play service[1]
Product launch
Clix announced plans to expand beyond internet access with a package combining internet, fixed-line telephone and television services.
- 2005
Clix signs a television-content protocol with Rádio e Televisão de Portugal[1]
Other
The company signed a protocol with Rádio e Televisão de Portugal to support its planned television offering.
Sources1 sources
Cite this profile: Cite the canonical profile. /brand-wiki/optimus-clix · Editorial policy · How profiles are compiled