Opplysningskontoret for frukt og grønt

Opplysningskontoret for frukt og grønt (OFG), also known as frukt.no, is a Norwegian foundation (stifting) established to increase the consumption of fresh fruit, berries, vegetables and potatoes in Norway. It operates as a joint organisation for commercial actors in the Norwegian fruit and vegetable sector, conducting generic information and marketing work aimed at both the retail trade and consumers. The foundation's purpose is to increase consumption and expand the total market for fresh produce. The foundation was established by a group of interest organisations and industry players, including Norges Bondelag, Norsk Bonde- og Småbrukarlag, Norsk Gartnerforbund, Grøntprodusentenes Samarbeidsråd, Oikos – Økologisk Landslag, Norges Frukt- og Grønnsaksgrossisters Forbund, together with BAMA Gruppen, Coop Norge and ICA Norge. Its activities are financed through a turnover levy on horticultural products, funds from the agricultural agreement (jordbruksavtalen), earmarked contributions from producers and other contributions. OFG is the only information office that receives state funds directly from the agricultural agreement, a arrangement justified by the high import share of produce and the alignment of increased fruit and vegetable consumption with official dietary advice. The office also receives funds from the Norwegian Directorate of Health (Sosial- og helsedirektoratet) to finance the School Fruit (Skolefrukt) project. In 2012 the office had a turnover of 8.6 million Norwegian kroner. OFG runs campaigns and provides information through its website frukt.no, including seasonal calendars, recipes and professional seminars (fagdager). A recurring theme in its communications is the gap between Norwegians' stated intention to eat more fruit and vegetables and their actual purchasing behaviour. The foundation remains active in promoting public health through increased produce consumption.

Opplysningskontoret for frukt og grønt (OFG) is a Norwegian foundation established by a coalition of agricultural interest organisations and commercial actors in the fruit and vegetable sector. Its founding members include Norges Bondelag, Norsk Bonde- og Småbrukarlag, Norsk Gartnerforbund, Grøntprodusentenes Samarbeidsråd, Oikos – Økologisk Landslag, Norges Frukt- og Grønnsaksgrossisters Forbund, along with BAMA Gruppen, Coop Norge and ICA Norge. The foundation's purpose is to increase the consumption of fresh fruit, berries, vegetables and potatoes in Norway through generic information and marketing efforts directed at both the trade and consumers. OFG is financed through a turnover levy on horticultural products, funds from the agricultural agreement (jordbruksavtalen), earmarked contributions from producers and other contributions. It is the only information office that receives state funds directly from the agricultural agreement. This special arrangement is explained by the high import share of fruit and vegetables in Norway, which makes high levies on Norwegian-produced produce impractical, and by the fact that increased consumption of fruit and vegetables aligns with official dietary recommendations. The office also receives funding from the Norwegian Directorate of Health (Sosial- og helsedirektoratet) to finance the Skolefrukt (School Fruit) project. In 2012, the foundation reported a turnover of 8.6 million Norwegian kroner. OFG operates the website frukt.no, which serves as a hub for consumer information, recipes, seasonal calendars and professional development. It organises annual professional seminars (fagdager); for example, a seminar on 29 October focused on the theme 'From intention to action', addressing the gap between Norwegians' desire to eat more fruit and vegetables and their actual purchasing behaviour. The foundation continues to be active in promoting public health through increased produce consumption.

• Foundation established by Norwegian agricultural organisations and commercial actors.

• Received state funds directly from the agricultural agreement, unique among information offices.

• Received funding from Sosial- og helsedirektoratet for the Skolefrukt project.

• Reported turnover of 8.6 million NOK in 2012.

• Held Fagdag seminar on 29 October with theme 'From intention to action'.

Generic, non-branded promotion of fruit and vegetables to increase total market consumption in Norway.

Product categories. generic marketing of fruit and vegetables · information campaigns · seasonal calendars · recipes · professional seminars (fagdager)

1. 1OFG | FRUKT.nofrukt.no
2. 2Opplysningskontoret for frukt og grøntnn.wikipedia.org
3. 3Wikidatawikidata.org