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Opendorse

Opendorse is an athlete marketplace and NIL technology company providing technology and services to the athlete endorsement industry.

Last updated September 15, 2026

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Overview

Opendorse describes itself as the leading athlete marketplace and NIL technology company, providing technology and services to the athlete endorsement industry. Launched in 2012 to help a former teammate, it serves the full lifecycle of supporting athletes, from educating and assessing to booking and regulating, helping athletes connect with advertisers, colleges, collectives, and supporters to understand, build, and monetize their brand value. The company was founded in Lincoln, Nebraska, where it is headquartered, and its team is distributed throughout the country.

History

Opendorse was launched in 2012 to help a former teammate, and today exists to make every athlete more accessible to the people who support them. The company was founded in Lincoln, Nebraska, where it is headquartered; its team is now distributed throughout the country.

Products and positioning

Leading athlete marketplace and NIL technology company providing technology and services to the athlete endorsement industry.

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