Ootoya

Ootoya is a Japanese restaurant brand centered on teishoku (set meals). Its official site presents the brand message 'karada ni umai.' and describes its origin as a small teishoku shop in Ikebukuro, Tokyo. The brand emphasizes in-store cooking, charcoal grilling, fresh breadcrumbs, grated daikon, miso soup, and rice, and states that it uses 100% domestically produced rice. It offers seasonal and limited-time menu items, a smartphone app with a 'Ootoya POINT+' rank program, online bento ordering, an online store, and eGift. The official site also references sustainability efforts and a history section noting roughly half a century of serving customers.

Ootoya's official 'About' page states that its origin is a small teishoku shop in Ikebukuro, Tokyo, and that this is the unchanging sentiment since the brand's founding. The same page includes a 'Ootoya History' section with the phrase 'half a century of filling everyone's stomach.' The official homepage lists ongoing and recent activities such as new store openings, seasonal menu launches, a smartphone app rank program called 'Ootoya POINT+', and a new brand message 'karada ni umai.' with a web video narrated by Matsushige Yutaka.

A teishoku restaurant brand emphasizing 'karada ni umai.' (good for the body), in-store cooking, and ingredient care.

• Autumn miso soup 'Iroiro Kinoko to Nameko Jiru'

• Ootoya x Aki collaboration 'Aijo Meshi'

• Summer spice 'Karakara Umameshi'

• Ootoya no Nama Sanma

• Shin Aji no Oban Aji Fry

1. 1大戸屋ootoya.com
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