Onyx Family
The Onyx Family is an American family entertainment brand built around family vlogs, children’s programming, comedy, challenges, and digital video channels.
Last updated August 26, 2026
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Overview
The Onyx Family is an American family entertainment and creator brand centered on the public work of Mirthell and Rita Onyx and their four children, Shalom, Sinead, Sade, also known as Shasha, and Shiloh. The family became known primarily through YouTube, where they publish family vlogs, challenges, comedy sketches, children’s entertainment, and other short- and long-form video content. Their main YouTube presence is associated with The Onyx Family, while Onyx Kids extends the brand toward younger viewers and kid-focused programming. The family began its YouTube career in 2015. Rather than operating as a conventional consumer-products company, the brand developed as a creator-led entertainment property whose core assets are its family personalities, recurring formats, channel audiences, and licensed or commissioned programming. Its videos generally combine relatable family situations, humor, games, challenges, educational themes, and scripted or semi-scripted storytelling. The involvement of the parents and children gives the channel a recognizable ensemble identity and supports content aimed at families and younger audiences. The Onyx Family expanded beyond independently produced YouTube videos through partnerships with entertainment companies. In 2019, the family entered an agreement with PocketWatch to develop Onyx Monster Mysteries, a 12-episode animated series. In 2020, PocketWatch partnered with Shine Global on The Onyx Family Dinner Show, a YouTube Original talk and variety program built around the family hosting weekly guests at dinner. The program was associated with YouTube’s Black Voices Fund, a major initiative supporting Black creators and storytelling. The series was executive produced by Keith Brown, Albie Hecht, Chris Williams, and the Onyx family. The family also appeared in interviews, television programming, public events, and educational conversations. In 2020, the family collaborated with Dr. Anthony Fauci on an interview intended to help audiences understand the COVID-19 pandemic. In January 2021, they participated in Our White House: An Inaugural Celebration for Young Americans, an event connected with the inauguration of Joe Biden and Kamala Harris and hosted by Keke Palmer. Other documented appearances included The Dr. Oz Show, Ryan’s Mystery Playdate, Home & Family, Black News Channel, NBC LX, and media interviews such as Sheen Magazine. These appearances broadened the brand from a YouTube channel into a recognizable family-media property. As of July 2025, reference material described the family’s two principal channels as having more than 7 million subscribers in aggregate and more than 4.7 billion total views. These figures are platform metrics that can change over time and are not equivalent to revenue or company valuation. The brand’s continuing model is based on digital audience engagement, original programming, collaborations, licensing and entertainment partnerships, and family-oriented media distribution. No reliable public information in the supplied material establishes a separate corporate parent, public listing, ticker, headquarters city, or financial results.
History
The Onyx Family developed as a family-based digital entertainment act led by Mirthell and Rita Onyx and their four children. The family began its YouTube career in 2015, using the platform to publish vlogs, challenges, comedy sketches, and other forms of family-oriented programming. The participation of the entire household became central to the brand’s identity, distinguishing it from a solo creator channel and creating a recurring ensemble that could support both unscripted and scripted formats. The related Onyx Kids presence helped extend the brand toward younger viewers. Across its channels, the family’s content has combined humor, games, everyday family situations, challenges, and educational or socially oriented discussions. The format is designed for shared viewing by children and families, while the recurring appearances of the family members provide continuity across videos and series. In 2019, the family moved into animated storytelling through a partnership with PocketWatch. The resulting project, Onyx Monster Mysteries, was planned as a 12-episode animated series. This partnership marked a shift from direct-to-platform family vlogging toward a broader intellectual-property model in which the Onyx name and characters could support scripted and animated entertainment. The brand expanded again in 2020 when PocketWatch partnered with Shine Global to produce The Onyx Family Dinner Show. The YouTube Original program used a dinner-table format, with the family hosting guests on a weekly basis. The project was associated with YouTube’s Black Voices Fund and was executive produced by Keith Brown, Albie Hecht, Chris Williams, and the Onyx family. Its development placed the family within a larger industry effort to support Black creators and original programming. The Onyx Family also increased its public visibility through interviews and television appearances. In October 2020, the family interviewed or collaborated with Dr. Anthony Fauci in a conversation intended to make information about COVID-19 easier for audiences to understand. In January 2021, the family participated in Our White House: An Inaugural Celebration for Young Americans, hosted by Keke Palmer. Later documented appearances included The Dr. Oz Show and the children’s program Ryan’s Mystery Playdate. The family was also featured by outlets and programs including Home & Family, Black News Channel, NBC LX, and Sheen Magazine, and participated in a discussion connected with Matthew McConaughey’s book Greenlights. By July 2025, the family’s two principal YouTube channels were reported in the supplied reference material to have more than 7 million subscribers and over 4.7 billion combined views. These platform figures indicate substantial reach but do not establish revenue, profitability, valuation, or ownership structure. Publicly available information supplied for this dossier does not identify a formal corporate headquarters, incorporation date, public listing, ticker symbol, or parent company. The Onyx Family is therefore best described as an active creator-led family entertainment brand whose business scope includes digital video, children’s programming, animated content, interviews, collaborations, and licensed or partnered productions.
- 2025
Reported scale of YouTube audience
[1]Reference material reported more than 7 million combined subscribers and over 4.7 billion combined views across the family’s two channels as of July 2025.
- 2021
Expansion into high-profile media appearances
[1]The family appeared in an inauguration-related youth program, The Dr. Oz Show, and Ryan’s Mystery Playdate.
- 2020
The Onyx Family Dinner Show announced
[1]PocketWatch and Shine Global developed a YouTube Original dinner-table talk show featuring the family and weekly guests.
- 2019
Onyx Monster Mysteries partnership
[1]The family partnered with PocketWatch to develop a 12-episode animated series titled Onyx Monster Mysteries.
- 2015
YouTube career begins
[1]The Onyx family began publishing family entertainment content on YouTube, creating the foundation for The Onyx Family and Onyx Kids channels.
Products and positioning
A family-centered, Black creator-led entertainment brand serving children, parents, and general family audiences through YouTube, original series, comedy, challenges, educational conversations, and cross-platform media appearances.
YouTube channel · 2015
The Onyx Family
The principal family entertainment channel associated with Mirthell, Rita, and their children. Its programming includes vlogs, challenges, comedy sketches, games, and other family-oriented videos. The channel is the central platform through which the family developed its audience and creator identity.
Children’s YouTube channel
Onyx Kids
A related channel and content identity focused on children’s entertainment. Onyx Kids extends the family brand toward younger viewers through playful, family-centered programming and supports the broader Onyx ecosystem across digital video and entertainment partnerships.
Animated series · 2019
Onyx Monster Mysteries
A planned 12-episode animated series developed through the family’s 2019 partnership with PocketWatch. The project represented an expansion from live-action family vlogging into animated, story-driven entertainment.
YouTube Original talk and variety show · 2021
The Onyx Family Dinner Show
A family-hosted YouTube Original program built around weekly dinner guests and conversations. Produced through a PocketWatch and Shine Global partnership, the show was connected with YouTube’s Black Voices Fund and broadened the family’s role from channel creators to hosts and executive producers.
Marketing campaigns
- 2021Our White House: An Inaugural Celebration for Young Americans
United States
The Onyx Family participated in a youth-focused inauguration event hosted by Keke Palmer and associated with the inauguration of Joe Biden and Kamala Harris.
Outcome. The appearance extended the family’s reach into civic and nationally visible youth programming.
- 2020COVID-19 educational interview with Dr. Anthony Fauci
United States · Digital audiences
The family participated in an interview with Dr. Anthony Fauci intended to help viewers, particularly families and younger audiences, better understand the COVID-19 pandemic.
Outcome. The collaboration increased the brand’s visibility as a family-oriented educational and public-information voice during the pandemic.
Brand decisions
2020
Develop a YouTube Original dinner showProduct launchBackground
The family sought to extend its creator identity into a structured hosted program with outside production support.
Action taken
PocketWatch and Shine Global partnered to produce The Onyx Family Dinner Show, featuring the family and weekly dinner guests.
Aftermath
The show associated the brand with YouTube’s Black Voices Fund and expanded its presence into original series production.
2019
Expand from YouTube videos into animationStrategyBackground
After building an audience through family-centered YouTube content, the family entered a development partnership with PocketWatch.
Action taken
The partners pursued Onyx Monster Mysteries, a 12-episode animated series.
Aftermath
The project broadened the Onyx brand’s potential format range and placed it within a children’s media and intellectual-property development model.
Recent events
- 2021
The Onyx Family participates in a presidential inauguration program[1]
Other
The family appeared in Our White House: An Inaugural Celebration for Young Americans, hosted by Keke Palmer and associated with the inauguration of Joe Biden and Kamala Harris.
- 2021
The Onyx Family appears on The Dr. Oz Show[1]
Other
The family discussed its origins in entertainment and YouTube during an appearance on the daytime talk show.
- 2021
The Onyx Family appears on Ryan’s Mystery Playdate[1]
Other
The family appeared in the episode Ryan’s Fizzy Playdate/Ryan’s Artistic Playdate.
- 2020
The Onyx Family collaborates with Dr. Anthony Fauci[1]
Other
The family took part in an interview with Dr. Fauci intended to explain the COVID-19 pandemic to audiences in an accessible way.
- 2020
The Onyx Family Dinner Show is developed for YouTube[1]
Product launch · Campaign
PocketWatch and Shine Global partnered to produce a YouTube Original talk and variety show in which the family hosted weekly dinner guests. The production was connected with YouTube’s Black Voices Fund.
- 2019
PocketWatch partners with The Onyx Family on Onyx Monster Mysteries[1]
Product launch · M&A
The family signed a deal with PocketWatch to develop Onyx Monster Mysteries, a 12-episode animated series.
- 2015
The Onyx Family begins its YouTube career[1]
Other
The family began publishing entertainment content on YouTube, establishing the channel-based creator brand that later expanded into children’s programming and television appearances.
Sources2 sources
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