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Ontraport

Ontraport is an all-in-one CRM and marketing automation platform built for established small businesses.

Last updated September 11, 2026

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Overview

Ontraport describes itself as one platform covering every customer touchpoint, with modules for CRM, marketing automation, payments and a dynamic CMS. Its official site states it is built for established small businesses that have outgrown starter tools but find enterprise software excessive. The company's about page states the founding team has grown its vision over the past decade into a team of over 120 employees and a software platform that powers thousands of businesses around the globe, and lists Landon Ray as Founder & Chief Executive Officer.

History

Ontraport's about page states that the founding team has grown its vision over the past decade into what Ontraport is today, a team of over 120 employees and a software platform that powers thousands of businesses (including its own) around the globe. It also states the company began with three people working in a yurt with spotty internet connection in Santa Barbara, California, to build software.

Products and positioning

Built for established small businesses that have outgrown starter tools but find enterprise software excessive.

  • CRM

    See every customer interaction in one place; track every customer action on a single record; manage pipeline, automate follow-up, and give every team a shared view of every contact.

  • Marketing automation

    Build and automate email and SMS sequences, score and route leads, and track attribution from ad click to revenue; includes an AI assistant that takes action inside workflows.

  • Payments

    Accept payments, run upsells, manage subscriptions, and recover declined transactions, all connected to the same customer record.

  • Dynamic CMS

    Build and manage a site, landing pages, customer portals, course platforms, partner directories and member sites without code, all connected to the CRM.

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