OnlyRoses

OnlyRoses is a British luxury rose retailer headquartered at 1 Hans Road in Knightsbridge, London, next to Harrods. Founded in 2007 by Sabine and Anian Schmitt, the brand was built on a single, deliberately narrow idea: to treat the rose as a luxury object in its own right rather than as one element within a mixed bouquet. The first boutique opened at 257 Old Brompton Road in Earl's Court, and the company has since grown into a multi-market luxury gifting and decorative interiors brand with retail stores and e-commerce in six countries. The product range is organised around two signature collections. Classic Roses are fresh-cut, high-altitude Ecuadorian roses, sold as stems, bouquets and large arrangements of up to 100 or 200 stems. Infinite Roses are real preserved Ecuadorian roses that require no water and are guaranteed for one year, presented in signature boxes and heart-shaped compositions. The brand also sells rose boxes, fill-your-own-vase options, gift cards and roses organised by occasion, colour and life event, with prices for Classic Rose stems starting from around £75 and Infinite Rose pieces from around £150. OnlyRoses positions itself as "The Rose Specialist," focusing on one flower only. Every design is hand-finished in the Knightsbridge boutique, and the company delivers across London seven days a week with same-day service in the capital, as well as across the wider United Kingdom. Internationally, it operates boutiques in Doha, Riyadh and Kuwait City, extending its luxury gifting proposition into the Gulf. The brand's identity rests on sourcing, craftsmanship and longevity. Its roses are grown at high altitude in Ecuador, and the preserved Infinite Roses line is marketed as a long-lasting alternative to fresh flowers for romantic occasions, birthdays, celebrations and luxury interiors. OnlyRoses also maintains a franchising programme, a sustainability position and a press and media presence, and has been associated with high-profile events such as The Oscars. The company remains privately held.

OnlyRoses was founded in London in 2007 by Sabine and Anian Schmitt. The founding idea was to elevate the rose from a flower to a luxury gift, at a time when floristry was largely defined by mixed bouquets and fleeting arrangements. Rather than offering every flower, the founders chose absolute focus: roses, and roses alone. The first boutique opened quietly at 257 Old Brompton Road in Earl's Court, an understated beginning for what would become a Knightsbridge-based luxury brand. From that single London shop, OnlyRoses developed two signature product lines. Classic Roses are fresh-cut, high-altitude Ecuadorian roses, sold as individual stems, bouquets and grand arrangements of 100 or 200 stems. Infinite Roses are real preserved Ecuadorian roses that require no water, are guaranteed for one year and are said to last considerably longer. The preserved line became a defining innovation, allowing the brand to offer a rose product with a lifespan far beyond that of fresh flowers. The company relocated its flagship presence to 1 Hans Road in Knightsbridge, next to Harrods, where arrangements are hand-finished. It built a delivery operation covering London seven days a week with same-day service, and extended delivery across the United Kingdom. Over time OnlyRoses expanded internationally, operating boutiques in Doha, Riyadh and Kuwait City, and describing itself as a luxury retail and e-commerce business present in six countries. OnlyRoses has also developed a franchising programme, a stated sustainability position, and a press and media presence that has included association with The Oscars. Its product architecture has broadened to include rose boxes, fill-your-own-vase options, gift cards and curated edits by occasion, colour and life event, while the core identity remains the two collections: Classic Roses and Infinite Roses. The company remains privately held and continues to trade from its Knightsbridge base.

• 2007

  OnlyRoses founded in London by Sabine and Anian Schmitt.

• 2007

  First boutique opens at 257 Old Brompton Road, Earl's Court, London.

• Flagship boutique established at 1 Hans Road, Knightsbridge, next to Harrods.

• Infinite Roses® preserved rose line introduced, guaranteed for one year without water.

• International expansion with boutiques in Doha, Riyadh and Kuwait City.

• Franchising programme and sustainability position developed.

Luxury rose specialist treating the rose as a luxury object, with a focus on high-altitude Ecuadorian sourcing, hand-finished design and long-lasting preserved roses.

• Classic Roses®

  Fresh-cut, high-altitude Ecuadorian roses sold as stems, bouquets and large arrangements.

• Infinite Roses®

  Real preserved Ecuadorian roses requiring no water, guaranteed for one year.

• Rose Boxes

  Signature boxed rose arrangements.

• Large Rose Bouquets

  Grand arrangements of up to 100 or 200 stems.

• Fill your own Vase

  Loose rose stems for customers to arrange themselves.

• Gift Cards

  Gift cards for OnlyRoses products.

1. 1Luxury Roses Delivery UK | Premium Rose Gifts | OnlyRoses UKonly-roses.co.uk
2. 2OnlyRoses – Luxury Roses London & Long-Lasting Preserved Rosesonly-roses.co.uk
3. 3About OnlyRoses | Luxury Roses & Gifting, Central Londononly-roses.co.uk
4. 4Home page | OnlyRoses UKonly-roses.co.uk
5. 5OnlyRoseswikidata.org