Only Free Paper Nagoya
Japan's first free-paper specialty bookstore, with a Nagoya branch stocking about 150 free magazines and newspapers.
Last updated September 29, 2026
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Overview
Only Free Paper Nagoya is a specialty bookstore in Nagoya, Japan, dedicated to free papers and free magazines (furi-pee-paa / furii magajin). It is the Nagoya branch of ONLY FREE PAPER, which opened in December 2010 on Cat Street in Shibuya, Tokyo, and is described as Japan's first free-paper specialty bookstore. The chain now operates from three locations: Nakameguro in Tokyo, Nagoya, and Hagi. The Nagoya store is located on the second floor of the Horie Building (Horiebldg) main building at 12-12 Tsubakicho, Nakamura-ku, Nagoya, and is open Monday through Saturday from 11:00 to 19:00, closed Sundays and holidays. It carries roughly 150 titles at any given time, spanning genres such as culture, town information, beauty, and fashion, from small self-published zines to large corporate publications. Everything is free to take home, with one rule: customers may not take more than one copy of the same title, out of respect for the publishers' wish to reach as many readers as possible. The store charges no placement fees or admission, so it has no sales revenue from the papers themselves; to cover rent, labor, utilities, and disposal costs, it offers donation-based goods such as shop bags (200 yen), can badges (400 yen), original sacoches (1,500 yen), and original T-shirts (2,000 yen), payable via a saisen box in the store or PayPay. Publishers wishing to place their free papers go through a simple three-step review process via the store's official LINE account, submitting either a physical sample, full-page data, or a public URL; review takes about a week and emphasizes that the material be readable, with coupon listings, event flyers, and product catalogs generally declined. Suggested placement quantities are about 30 copies for monthlies, 50 for quarterlies, and 50–100 for one-offs. The store is part of the Horie Building complex, a small 1970 building renovated and reopened in September 2018, which also houses the NAgoya BOOK CENTAR bookstore and Kissa River cafe on the first floor, Gallery NA2 on the second floor, and creative shared offices on the third floor. Across the street, Horie Building ANNEX opened in March 2021 with the Omyage Nagoya select souvenir shop, Tatsunoya confectionery, and the Iwappen STORE embroidery brand. The complex's concept is 'IT'S SO EASY,' aiming to be a small cultural hub near Nagoya Station's Shinkansen exit.
History
ONLY FREE PAPER opened in December 2010 on Cat Street in Shibuya, Tokyo, and is described as Japan's first free-paper specialty bookstore. It later expanded to a three-location system: Nakameguro in Tokyo, Nagoya, and Hagi. The Nagoya branch, Only Free Paper Nagoya, operates on the second floor of the Horie Building (Horiebldg) main building at 12-12 Tsubakicho, Nakamura-ku, Nagoya. The Horie Building itself is a small building constructed in 1970 that was renovated and grand-opened in September 2018; its first floor houses the NAgoya BOOK CENTAR bookstore and Kissa River cafe, the second floor houses Gallery NA2 and Only Free Paper Nagoya, and the third floor has creative shared offices. In March 2021, the former ryokan building directly across the street was renovated into Horie Building ANNEX, which includes the Omyage Nagoya select souvenir shop, the Tatsunoya confectionery, and the Iwappen STORE embroidery brand on the second floor. The complex is located near the Shinkansen exit of Nagoya Station, in an area historically called ekimae (behind the station) and now known as ekisei (west of the station). The store's concept is 'IT'S SO EASY,' aiming to be a small cultural complex that does not impose values or fashion but invites people to drop in and enjoy themselves in their own way.
- 2021
Horie Building ANNEX opens across the street with Omyage Nagoya, Tatsunoya, and Iwappen STORE.
- 2018
The renovated Horie Building grand-opens, housing Only Free Paper Nagoya on the second floor.
- 2010
ONLY FREE PAPER opens on Cat Street in Shibuya, Tokyo, as Japan's first free-paper specialty bookstore.
Products and positioning
Japan's first free-paper specialty bookstore; a free, genre-less takeaway library of about 150 titles in Nagoya.
Free papers and free magazines (about 150 titles)
Shop bag (200 yen)
Can badges (400 yen)
Original sacoche (1,500 yen)
Original T-shirts (2,000 yen)
Sources3 sources
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