onefinestay
A British luxury hospitality company offering curated short-term stays in distinctive homes, villas and other high-end residences.
Last updated August 25, 2026
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Overview
onefinestay is a British luxury hospitality company that helps owners of distinctive, upmarket homes offer their properties to guests when they are unoccupied. Rather than operating a conventional hotel estate, the company combines private-home accommodation with hotel-style service, including property selection, reservations, preparation, personal arrival assistance, housekeeping and guest support. The business was conceived by Greg Marsh in 2009 after a trip to Pisa prompted him to consider both the value of discovering less conventional travel experiences and the fact that his own London flat stood empty while he travelled. Marsh, Demetrios Zoppos and Tim Davey founded the company in September 2009. Early funding came from family and friends, followed by a February 2011 Series A round of $3.7 million led by Index Ventures. Angel investors included Brent Hoberman, Andy Phillipps and David Magliano. The company’s London website launched in May 2010 with six homes, including Marsh’s own residence as its first listing. onefinestay’s model was selective on both sides of the marketplace. It sought homes with distinctive design, location and quality, and reportedly rejected approximately nine out of ten properties considered for inclusion. Once accepted, a home was documented in detail so the company could answer guest questions and manage the stay consistently. In its principal operating markets, onefinestay handled reservations for homeowners, prepared properties before arrival, arranged cleaning after departure, stored valuables or personal items when requested, and provided linens and professional housekeeping. For guests, the proposition was positioned between a private rental and a boutique hotel. Stays included a personal welcome and home orientation, housekeeping and round-the-clock support. The company also developed relationships with hospitality partners, travel agents, American Express Centurion and Signature, extending its reach beyond direct online bookings. Its inventory included homes, villas and chalets in destinations such as London, Paris, New York, Los Angeles, Tuscany and the Caribbean. In New York City, the service offered stays of at least 30 nights, priced on a nightly basis, and presented furnished accommodation with utilities and dedicated concierge support. International expansion began with New York in May 2012, followed by Los Angeles and Paris in September 2013 and Rome in March 2016. The expansion broadened onefinestay from a London-focused home-rental operation into an international luxury accommodation brand while retaining a curated inventory and service-led identity. AccorHotels acquired onefinestay in April 2016. Greg Marsh stepped down from the company in September of that year. The business subsequently remained associated with Accor’s wider hospitality portfolio until The Exclusive Collection acquired a controlling interest from Accor in June 2025, alongside its flagship Exclusive Resorts brand. The transaction marked a further change in ownership and placed onefinestay within a group focused on high-end vacation and hospitality experiences. Publicly available reference material does not establish a separate current corporate structure, financial profile or listing status beyond these ownership developments.
History
onefinestay originated in London in 2009 when Greg Marsh developed the idea after returning from a trip to Pisa. A local recommendation had taken him beyond the usual tourist route, and the experience led him to consider how private residences could provide similarly personal travel experiences. He also recognized that his London flat was vacant whenever he travelled. Marsh, Demetrios Zoppos and Tim Davey established the company in September 2009, initially financing it with support from family and friends. The website went live in London in May 2010 with only six homes. Marsh’s flat was the first property listed. The company’s early proposition was not simply to publish rental listings: it aimed to take responsibility for the quality and operation of each stay. Homes were screened before acceptance, and the business reportedly rejected nine out of ten properties considered. For accepted properties, staff built detailed knowledge of the residence so they could respond to guest questions and manage practical arrangements. In February 2011, onefinestay raised $3.7 million in Series A funding led by Index Ventures. The round included angel investors with experience in online travel, hospitality and marketing, including Brent Hoberman, Andy Phillipps and David Magliano. The financing supported the company’s development as it moved from a small London operation toward a broader international platform. International growth began in New York in May 2012. Los Angeles and Paris followed in September 2013, and Rome was added in March 2016. The company also marketed residences in destinations including Tuscany and the Caribbean. Its inventory included homes, villas and chalets, with New York featuring a minimum-stay model of 30 nights or more. This offered furnished accommodation, utilities and concierge-style support rather than a conventional hotel room. Operationally, onefinestay combined a marketplace function for homeowners with centralized hospitality services. In London, Los Angeles, New York and Paris, it handled reservations for owners, prepared properties before guests arrived, arranged post-stay cleaning, managed linens and helped secure personal belongings when requested. Guests received a personal welcome and orientation, professional housekeeping and access to support throughout the stay. Partnerships with travel agents, hospitality intermediaries, American Express Centurion and Signature helped connect the service with the travel trade. AccorHotels acquired onefinestay in April 2016. The acquisition placed a specialist luxury home-rental business inside a major hotel group and represented a strategic extension beyond traditional hotel accommodation. Greg Marsh resigned in September 2016. In June 2025, The Exclusive Collection acquired a controlling interest from Accor, with onefinestay positioned alongside Exclusive Resorts. Available reference material does not provide enough information to describe subsequent management, financial performance or operational changes in detail.
- 2025
The Exclusive Collection takes control
[1]The Exclusive Collection acquired a controlling interest in onefinestay from Accor.
- 2016
AccorHotels acquisition
[1]AccorHotels acquired onefinestay in April.
- 2016
Rome launch and founder departure
[1]The service launched in Rome in March, while co-founder Greg Marsh resigned in September.
- 2013
Los Angeles and Paris launches
[1]onefinestay added Los Angeles and Paris to its operating destinations.
- 2012
New York launch
[1]The company expanded internationally by launching in New York.
- 2011
Series A financing
[1]The company raised $3.7 million in a Series A round led by Index Ventures.
- 2010
London website launches
[1]onefinestay launched in London in May with six homes, including Greg Marsh’s flat.
- 2009
Company founded
[1]Greg Marsh, Demetrios Zoppos and Tim Davey founded onefinestay in September, initially using seed funding from family and friends.
Products and positioning
A selective, service-led alternative to hotels, self-catering rentals and conventional serviced apartments, combining the individuality of a private home with professional hospitality operations.
Short-term accommodation · 2010
Curated luxury homes
onefinestay selects distinctive, high-end private homes for guest stays. The service manages reservations and prepares the property before arrival, while preserving the individual character, furnishings and personal atmosphere that distinguish a private residence from a standardized hotel room.
Luxury vacation rental
Luxury villas, chalets and destination residences
The company’s destination inventory includes villas, chalets and other upscale residences in locations such as Tuscany and the Caribbean, in addition to its city-home portfolio. These properties are presented as professionally supported stays rather than unmanaged peer-to-peer rentals.
Extended-stay accommodation
Furnished extended stays
In New York City, onefinestay has offered furnished stays of 30 nights or longer, priced on a nightly basis. The proposition includes utilities and dedicated concierge and guest-support services, combining the flexibility of a residence with elements of managed hospitality.
Hospitality services · 2010
Guest welcome and home-care services
Every stay is supported by a personal welcome and tour, professional housekeeping, linens and 24/7 assistance. For homeowners, the operational service includes property preparation, cleaning and help with storing valuables or items that should not remain on display.
Brand decisions
2025
Transfer controlling interest to The Exclusive CollectionM&ABackground
After its period within Accor, onefinestay changed ownership as part of a transaction involving The Exclusive Collection and its Exclusive Resorts brand.
Action taken
The Exclusive Collection acquired a controlling interest in onefinestay from Accor in June 2025.
Aftermath
onefinestay became associated with The Exclusive Collection; publicly available reference material does not specify further operational or financial consequences.
2016
Join the AccorHotels portfolioM&ABackground
AccorHotels acquired onefinestay as part of a broader interest in hospitality experiences beyond conventional hotel rooms.
Action taken
AccorHotels completed the acquisition of onefinestay in April 2016.
Aftermath
onefinestay operated under Accor ownership, and Greg Marsh resigned from the company in September 2016.
2012
Begin international expansionStrategyBackground
After establishing the service in London, onefinestay sought to extend its curated home-rental model to major travel destinations.
Action taken
The company launched in New York in May 2012, followed by Los Angeles and Paris in 2013 and Rome in 2016.
Aftermath
The expansion developed onefinestay into an international luxury accommodation brand with city and resort destinations.
Recent events
- 2025
The Exclusive Collection acquires a controlling interest[1]
M&A
The Exclusive Collection acquired a controlling interest in onefinestay from Accor, alongside its Exclusive Resorts brand.
- 2016
AccorHotels acquires onefinestay[1]
M&A
AccorHotels acquired the luxury private-home hospitality company, bringing it into the hotel group’s portfolio.
- 2016
Greg Marsh leaves onefinestay[1]
Leadership change
Co-founder and former CEO Greg Marsh resigned from the company several months after the AccorHotels acquisition.
- 2013
onefinestay enters Los Angeles and Paris[1]
Product launch
The company continued its international rollout by launching in Los Angeles and Paris.
- 2012
onefinestay expands to New York[1]
Product launch
The luxury home-rental service opened its first listed international market in New York.
- 2011
onefinestay raises $3.7 million in Series A funding[1]
Other
Index Ventures led a Series A financing round that also included several angel investors.
- 2010
onefinestay launches in London[1]
Product launch
The company launched its website in London with six homes, including co-founder Greg Marsh’s residence.
Sources1 sources
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