One Internet Group

One Internet Group (OIG) is a Brazilian holding company formally incorporated on 17 October 2016 as One Internet Group S.A., a closed corporation headquartered in Teresina, Piauí. It was founded by Fernando Oliveira Lima, publicly known as Fernandin OIG, and is classified by the Brazilian Federal Revenue as a holding of non-financial institutions. The group operates through equity stakes in various operating companies across software development, digital advertising, financial services, online betting, and agribusiness. It has a stated share capital of R$ 100 million and maintains branches in São Paulo and in the municipality of Santo Antônio de Lisboa, in the interior of Piauí. OIG's origins trace to game and social application development for platforms such as Facebook, initiated by the founder in the years before the holding's formal establishment. Its first recorded equity participation was in February 2017 with the creation of OIG Entertainment Ltda., focused on events and entertainment. Between 2017 and 2019, the group expanded in the digital ecosystem, operating content platforms, search tools, entertainment applications, and online advertising services, and according to company statements its platforms reached dozens of countries. During this period it maintained commercial partnerships with Google and Meta (Facebook) for digital advertising distribution. From 2019 to 2022, OIG diversified. In December 2019 it announced the One Digital Bank project, described as a digital bank aimed at facilitating entrepreneurs' lives and connecting investors with technology projects. In 2020 it announced a startup and fintech acceleration program focused on Northeast Brazil, and constituted OIG Network Ltda., a subsidiary responsible for the group's digital infrastructure and data hosting, with equity participation formalized in May 2020. Its investment arm, operating under OIG Capital (oig.capital), made at least 11 investments in technology startups, including a Seed round with Tren Finance in November 2024. Starting in 2023, OIG entered the online betting sector more directly. According to the president's testimony to the Federal Senate, initial activity involved providing services to betting companies, including digital advertising distribution, later evolving into direct operation of its own platforms. In 2024, the Secretariat of Prizes and Betting of the Ministry of Finance included OIG Gaming Brazil Ltda., a group subsidiary, among companies authorized to operate in the regulated Brazilian sports betting market. OIG Gaming Brazil Ltda. was incorporated on 10 June 2024 with share capital of R$ 70 million to align group operations with the new regulatory regime, and in November 2024 the company paid the R$ 30 million licensing fee required by federal regulation. On 30 December 2024, the Secretariat of Prizes and Betting published Portaria SPA/MF nº 2.092/2024 in the Official Gazette, granting OIG Gaming Brazil authorization to operate fixed-odds betting for five years, valid until 2029. The license authorized three commercial brands: 7Games (7games.bet.br), Betão (betao.bet.br), and R7.BET (r7.bet.br). On 12 September 2025, Portaria SPA/MF nº 2.040/2025 granted OIG Gaming Brazil a second federal license to operate fixed-odds sports betting and online games in virtual mode, valid until 11 September 2030, authorizing the brand ICE.BET (ice.bet.br). With both licenses, OIG Gaming Brazil became one of the few operators in the Brazilian market with multiple simultaneous federal authorizations, totaling four active brands and R$ 60 million invested in licensing fees. The holding is administered by a president and a board of directors with three members. Its main investees include OIG Capital Ltda. (founded February 2020, share capital R$ 328 million), OIG Gaming Brazil Ltda. (founded June 2024, share capital R$ 70 million), and One Digital Bank Ltda.

One Internet Group S.A. was formally incorporated on 17 October 2016 as a closed corporation (sociedade anônima fechada), classified by the Brazilian Federal Revenue as a holding of non-financial institutions. It was founded by Fernando Oliveira Lima, publicly known as Fernandin OIG, as a corporate structure to organize various digital businesses and equity stakes. The founder had previously initiated activities in game and social application development for platforms such as Facebook. The holding's first recorded equity participation was established in February 2017 with the creation of OIG Entertainment Ltda., focused on events and entertainment. Between 2017 and 2019, OIG expanded its operations in the digital ecosystem, engaging in content platforms, search tools, entertainment applications, and online advertising services. According to company statements, its platforms operated in dozens of countries. During this period, the company maintained commercial partnerships with Google and Meta (Facebook) for digital advertising distribution. From 2019 to 2022, the group diversified. In December 2019, it announced the One Digital Bank project, described as a digital bank aimed at facilitating entrepreneurs' lives and connecting investors with technology projects. In 2020, it publicly announced a startup and fintech acceleration program focused on Northeast Brazil; in an interview on the program Vida de Artista on TV Meio Norte, the OIG president stated that startups would be selected to receive investments and accelerate their growth. In the same period, OIG constituted OIG Network Ltda., a subsidiary responsible for the group's digital infrastructure and data hosting, with equity participation formalized in May 2020. The group's investment arm, operating under OIG Capital (oig.capital), began making contributions to technology startups, with at least 11 investments recorded over the years, including a Seed round with Tren Finance in November 2024. Starting in 2023, the company began to act more directly in the online betting sector in Brazil. According to the president's testimony to the Federal Senate, initial activity occurred through the provision of services to companies in the sector, including digital advertising distribution, later evolving into direct operation of its own platforms. In 2024, the Secretariat of Prizes and Betting of the Ministry of Finance included OIG Gaming Brazil Ltda., a group subsidiary, in the list of companies authorized to operate in the regulated sports betting market in Brazil. OIG Gaming Brazil Ltda. was incorporated on 10 June 2024 with share capital of R$ 70 million, with the objective of adapting the group's operations to the new Brazilian betting regulatory regime. In November 2024, the company paid the R$ 30 million licensing fee required by federal regulation. On 30 December 2024, the Secretariat of Prizes and Betting of the Ministry of Finance published Portaria SPA/MF nº 2.092/2024 in the Official Gazette, granting OIG Gaming Brazil authorization to operate the lottery modality of fixed-odds betting for a period of five years, valid until 2029. The license authorized the operation of three commercial brands: 7Games (7games.bet.br), Betão (betao.bet.br), and R7.BET (r7.bet.br). On 12 September 2025, the Secretariat of Prizes and Betting published Portaria SPA/MF nº 2.040/2025, granting OIG Gaming Brazil a second federal license to operate fixed-odds sports betting and online games in virtual mode, valid until 11 September 2030. The second license authorized the operation of the brand ICE.BET (ice.bet.br). With the two licenses, OIG Gaming Brazil became one of the few operators in the Brazilian market with multiple simultaneous federal authorizations, totaling four active brands and R$ 60 million invested in licensing fees. The holding operates with share capital of R$ 100 million and equity stakes in various companies in Brazil. Its administration consists of a president and a board of directors with three members. Main investees include OIG Capital Ltda. (founded February 2020, share capital R$ 328 million, operating as the group's investment and venture capital arm, classified as a holding of non-financial institutions), OIG Gaming Brazil Ltda. (founded June 2024, share capital R$ 70 million, operating the betting brands 7Games, Betão, R7.BET, and ICE.BET under two federal licenses), and One Digital Bank Ltda. (founded February 2020, based in São Paulo, active in digital financial services for entrepreneurs and small businesses).

• One Internet Group S.A. formally incorporated as a closed corporation in Teresina, Piauí.

• First recorded equity participation: creation of OIG Entertainment Ltda. for events and entertainment.

• Announced the One Digital Bank project, a digital bank for entrepreneurs and technology investors.

• OIG Capital Ltda. and One Digital Bank Ltda. founded.

• OIG Network Ltda. constituted for digital infrastructure and data hosting.

• OIG Gaming Brazil Ltda. incorporated with share capital of R$ 70 million.

• Paid R$ 30 million licensing fee required by federal betting regulation.

• First federal betting license granted via Portaria SPA/MF nº 2.092/2024, authorizing 7Games, Betão, and R7.BET.

• Second federal betting license granted via Portaria SPA/MF nº 2.040/2025, authorizing ICE.BET.

Brazilian technology and digital services holding company with diversified investments and a growing presence in the regulated online betting market.

• 7Games

  Sports betting and online games brand operated under OIG Gaming Brazil.

• Betão

  Sports betting and online games brand operated under OIG Gaming Brazil.

• R7.BET

  Sports betting and online games brand operated under OIG Gaming Brazil.

• ICE.BET

  Sports betting and online games brand operated under OIG Gaming Brazil.

• One Digital Bank

  Digital financial services platform for entrepreneurs and small businesses.

• OIG Capital

  Venture capital and investment arm of the group.

1. 1One Internet Group - Wikidatawikidata.org
2. 2One Internet Group - Wikipedia (Portuguese)pt.wikipedia.org