One Hundred Restrooms
European full-service public restroom company transforming toilet visits into 5-minute well-being boosts.
Last updated September 29, 2026
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Overview
One Hundred Restrooms (stylised as ONE HUNDRED) is a Netherlands-based company that operates and manages premium public restrooms across Europe. Founded by Marielle Romeijn and Bram Gleichman, the company positions itself as a well-being brand rather than a mere facilities provider, aiming to turn a basic necessity into a "5-minute well-being boost" — a moment of self-care in a hygienic, safe environment. Its operations span over 80 locations in Europe, serving high-traffic venues such as motorway service stations, shopping centres, and transport hubs. The company's offering is built around a comprehensive framework of solutions: ONE HUNDRED restrooms (the core restroom experience), ONE HUNDRED smart (in-house IoT technology for operational excellence), ONE HUNDRED collab (partnership concepts), and ONE HUNDRED mind+body hub (well-being-focused spaces). These solutions are designed to meet the diverse needs of partners and visitors, with a strong emphasis on customer experience, positive impact, and smart technology. ONE HUNDRED differentiates itself through data-driven service quality. It reports a consistent customer rating of 9.0 and an average field coach audit score of 9.4, supported by a fully automated repair and maintenance process that resolves 94% of issues in time. The company operates a service centre in Amsterdam and field teams across its European restroom hubs. Its brand values centre on leading with a new standard, caring for people and planet, continuous innovation, and a bright culture. Recent developments include the launch of a joint restroom concept with Fastned in the Netherlands at Fastned Velder along the A2 motorway (June 2026), and the opening of a location at Nordstan in Gothenburg (February 2026). These moves illustrate the company's strategy of partnering with high-traffic locations and expanding its European footprint. ONE HUNDRED remains a private company and is not listed on any stock exchange.
History
One Hundred Restrooms was founded by Marielle Romeijn and Bram Gleichman as a Netherlands-based company with a mission to reinvent public restrooms. The founders brought together a team combining knowledge in branding, operations, technology, and well-being to challenge conventional standards for public sanitation facilities. The company established its service centre in Amsterdam and began rolling out restroom hubs across Europe, targeting high-traffic locations such as motorway service areas, shopping centres, and transport hubs. From the outset, ONE HUNDRED positioned itself not merely as a cleaning or facilities management provider but as a well-being brand. Its core proposition is that every toilet visit should be a "5-minute well-being boost" — a moment of self-care in a hygienic, safe environment. This positioning is supported by a comprehensive framework of solutions: ONE HUNDRED restrooms (the core restroom experience), ONE HUNDRED smart (in-house IoT solutions for operational excellence), ONE HUNDRED collab (partnership concepts), and ONE HUNDRED mind+body hub (well-being-focused spaces). The company has grown to operate across over 80 locations in Europe. It reports a consistent customer rating of 9.0 and an average field coach audit score of 9.4, underpinned by a fully automated repair and maintenance process that resolves 94% of issues in time. These metrics are central to its claim of offering the highest customer satisfaction in the industry. In February 2026, ONE HUNDRED RESTROOMS launched at Nordstan in Gothenburg, Sweden. In June 2026, the company and Fastned opened their first joint restroom concept in the Netherlands at Fastned Velder along the A2 motorway, marking a significant partnership with the electric vehicle charging network. The location was described as the fourth such joint concept. These developments reflect the company's strategy of collaborating with high-traffic venues and expanding its European footprint. As of the latest available information, ONE HUNDRED remains a private company. Its brand values — leading with a new standard, caring for the well-being of people and planet, constantly seeking innovation, and nurturing a bright culture — guide its operations and partnerships.
ONE HUNDRED RESTROOMS launches at Nordstan in Gothenburg, Sweden.
ONE HUNDRED restrooms and Fastned open first joint restroom concept in the Netherlands at Fastned Velder along the A2.
Products and positioning
Premium well-being brand for public restrooms, offering the highest customer satisfaction in the industry.
ONE HUNDRED restrooms
Core premium public restroom experience.
ONE HUNDRED smart
In-house IoT solutions for operational excellence.
ONE HUNDRED collab
Partnership restroom concepts with other brands.
ONE HUNDRED mind+body hub
Well-being-focused restroom spaces.
Sources5 sources
- 1Premium public restroom management solutions for high-traffic locations | ONE HUNDREDonehundredrestrooms.com
- 2About ONE HUNDRED: European full service public restroom company | ONE HUNDRED restroomsonehundredrestrooms.com
- 3Careers | ONE HUNDRED restroomsonehundredrestrooms.com
- 4Moments Matter | ONE HUNDRED restroomsonehundredrestrooms.com
- 5One Hundred Restrooms - Wikidatawikidata.org
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