On Sale Music
Italian independent record label specializing in reissues of 1960s and 1970s Italian pop and beat music.
Last updated September 29, 2026
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Overview
On Sale Music is an Italian independent record label founded in 1996 by Italo Gnocchi, a journalist, record producer, and collector known as one of the leading experts on Italian pop music. The label was established with the aim of reissuing albums from the beat era through agreements with the record companies that held the rights to the master recordings, as well as publishing collections of 45 rpm singles from the period, often previously unreleased on album and generally difficult to find. In 2010, Gnocchi sold the label to Denis Padovani, who moved its headquarters to Bologna. The label continues to operate under the name "On Sale Music di Denis Padovani & C." and maintains the editorial line summarized by its motto: "da appassionati per appassionati" (from enthusiasts for enthusiasts). On Sale Music has always distinguished itself, and intends to continue doing so, by publishing reissues of light music from the 1960s and 1970s, considered the most creative and innovative period not only in Italy, with particular attention to Italian beat and to foreign artists who recorded in Italy and often achieved much greater success there than in their countries of origin. The label applies maximum care to its publications, aiming to make that music listenable and not just imaginable, accompanied by explanatory notes as compatible as possible for an audience of experts and collectors. The catalog includes CD compilations, artist CDs, and LPs, with releases by artists such as Alberto Camerini, Ricchi e Poveri, Farida, Rosanna Fratello, Enzo Carella, Herbert Pagani, Gilda Giuliani, Charlie Daniels, Bebaloncar, Sciacalli, Paola Musiani, Patrick Samson Set, Mita Medici, Giovanna, The Pops, Edda Ollari, Stormy Six, John Fogerty, Sandro Giacobbe, and Renato dei Profeti. Many releases include bonus tracks. The label sells its products through its official website, which features categories such as CD Compilation, On Sale Music CD Artists, On Sale Music LP, On Sale Music LP Artists, and Collectors corner. Prices for individual items typically range from €16.50 to €25.00, with some items listed at €0.00 (possibly out of stock or promotional). On Sale Music is recognized as an independent label within the Italian music industry, comparable to Giallo Records, which was founded in the same period with similar objectives. It is documented on Wikidata as an Italian record label and has an entry on the Italian Wikipedia. The label's output is also cataloged on Discogs and MusicBrainz. Its focus on reissues and archival releases has made it a notable entity for collectors and enthusiasts of Italian popular music from the 1960s and 1970s.
History
On Sale Music was founded in 1996 by Italo Gnocchi, a journalist, record producer, and collector who is considered one of the major experts on Italian pop music. The label was created with the objective of reissuing albums of beat music through agreements with the record companies that held the rights to the master recordings, and also to publish collections of 45 rpm singles from the period, often previously unreleased on album and generally difficult to find. Like Giallo Records, founded in the same period, On Sale Music emerged as part of a broader movement to rediscover and make available the musical heritage of the 1960s and 1970s. Over the years, Gnocchi occasionally published records not from that period, such as an album by Sciacalli. In 2010, Gnocchi sold the label to Denis Padovani, who transferred its headquarters to Bologna. Under Padovani's ownership, the label continues to operate as "On Sale Music di Denis Padovani & C." and remains committed to its original editorial line, summarized by the motto "da appassionati per appassionati" (from enthusiasts for enthusiasts). The label has always distinguished itself by publishing reissues of light music from the 1960s and 1970s, with particular attention to Italian beat and to foreign artists who recorded in Italy and often achieved much greater success there than in their countries of origin. On Sale Music applies maximum care to its publications, aiming to make that music listenable and not just imaginable, accompanied by explanatory notes as compatible as possible for an audience of experts and collectors. The label's catalog includes CD compilations, artist CDs, and LPs, with releases by artists such as Alberto Camerini, Ricchi e Poveri, Farida, Rosanna Fratello, Enzo Carella, Herbert Pagani, Gilda Giuliani, Charlie Daniels, Bebaloncar, Sciacalli, Paola Musiani, Patrick Samson Set, Mita Medici, Giovanna, The Pops, Edda Ollari, Stormy Six, John Fogerty, Sandro Giacobbe, and Renato dei Profeti. Many releases include bonus tracks. On Sale Music is documented on Wikidata as an Italian record label and has an entry on the Italian Wikipedia. Its output is also cataloged on Discogs and MusicBrainz. The label sells its products through its official website, which features categories such as CD Compilation, On Sale Music CD Artists, On Sale Music LP, On Sale Music LP Artists, and Collectors corner. Prices for individual items typically range from €16.50 to €25.00, with some items listed at €0.00 (possibly out of stock or promotional).
- 2010
Italo Gnocchi sells the label to Denis Padovani, who moves headquarters to Bologna.
- 1996
On Sale Music founded by Italo Gnocchi as an independent record label.
Products and positioning
Independent label focused on reissues of 1960s and 1970s Italian light music, beat, and foreign artists who recorded in Italy; motto: "da appassionati per appassionati" (from enthusiasts for enthusiasts).
Ricchi e Poveri - Le origini, discografia '64-'69
Farida - Farida + bonus tracks
Rosanna Fratello - Rosanna + bonus tracks, discografia '69-'70
Herbert Pagani - Una sera con Herbert Pagani
Stormy Six - Le idee di oggi per la musica di domani (long playing)
Sources4 sources
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