On Athletics Club

The On Athletics Club (OAC) is the professional running team created and sponsored by On, the Swiss performance sportswear company. It was established to bring together elite distance runners under one banner, giving On a direct presence at the highest level of competitive athletics. The club is not a standalone business but a brand-building and athlete-development platform within On's marketing and sports ecosystem. According to On's official storytelling page, the club began with a question: "What if we brought the world's best runners together to chase something bigger?" That idea has since grown into a global family of elite athletes. Today the OAC spans four distinct teams: OAC Global in Colorado, USA; OAC Europe in St. Moritz, Switzerland; OAC Oceania in Melbourne, Australia; and OAC Sprint in Los Angeles, USA. Each team is led by world-class coaches and covers a range of disciplines, from middle- and long-distance endurance to sprinting. The roster includes Olympic icons, World Championship podium finishers, and rising professionals. On highlights that the results speak for themselves — Olympic medals, World titles, and records — but frames the club's identity around community, passion, and the pursuit of personal bests. The OAC also serves as a product showcase: the official page features "Our athletes' favourites," directing consumers to athlete-approved shoes and apparel. As a sub-brand of On Holding AG, the OAC benefits from the parent company's resources, including its Zurich-based innovation lab and global retail network. On itself was founded in 2010 by Olivier Bernhard, Caspar Coppetti, and David Allemann, and has grown into a major publicly traded sportswear group. The OAC extends that brand into elite competition, functioning as both a sports team and a content engine for On's "Dream On" narrative.

The On Athletics Club was created by On, the Swiss sportswear company founded in 2010 by Olivier Bernhard, Caspar Coppetti, and David Allemann. On's official history recounts that the brand began in the Swiss Alps when retired athlete Olivier Bernhard experimented with pieces of garden hose glued to a prototype outsole, seeking a new running sensation. Coppetti and Allemann joined in 2010, and the first prototypes won the ISPO BrandNew Award in March 2010. The company grew rapidly, eventually reaching over 7 million athletes in more than 50 countries. As On expanded its global marketing and sports presence, it launched the On Athletics Club as a professional running team. The club was designed to gather elite distance runners under the On banner, giving the brand authentic visibility at major track and road events. The official OAC page describes the founding impulse as a question: "What if we brought the world's best runners together to chase something bigger?" What began as a bold dream grew into a global family of elite athletes. The club initially focused on middle- and long-distance running, with a base in Colorado, USA. Over time it expanded into a multi-team structure. Today the OAC comprises four distinct teams: OAC Global in Colorado, USA; OAC Europe in St. Moritz, Switzerland; OAC Oceania in Melbourne, Australia; and OAC Sprint in Los Angeles, USA. This structure allows On to support athletes across endurance and sprint disciplines and to build regional communities in key markets. The OAC roster has included Olympic medalists, World Championship podium finishers, and emerging professionals. On's page highlights athletes such as Hellen Obiri, Mohamed Attaoui, Marta García, Tsigie Gebreselama, Sinta Vissa, and Robert Farken, among others, as part of its storytelling. The club's results — Olympic medals, World titles, and records — are presented as evidence of its competitive success, while the brand emphasizes the "fire in their hearts" and the community aspect of the team. As a sub-brand of On Holding AG, the OAC operates within the parent company's broader strategy. On went public on the New York Stock Exchange under the ticker ONON, giving it the capital to invest in elite sports marketing. The OAC functions as both a sports team and a content platform, with athlete stories, training features, and product recommendations integrated into On's digital ecosystem. The club continues to be active, with its four teams competing internationally and serving as ambassadors for On's performance products.

• 2020

  On Athletics Club established as a professional running team sponsored by On.

• 2010

  On founded by Olivier Bernhard, Caspar Coppetti, and David Allemann; prototypes win ISPO BrandNew Award in March.

• OAC expands to four teams: OAC Global (Colorado, USA), OAC Europe (St. Moritz, Switzerland), OAC Oceania (Melbourne, Australia), and OAC Sprint (Los Angeles, USA).

Elite performance running team and brand storytelling platform for On, emphasizing community, pursuit, and world-class competition.

• Performance running shoes

  Athlete-approved footwear featured on the OAC page.

• Athletic apparel

  Apparel worn by OAC athletes and available for purchase.

• Digital gift cards

  On digital gift cards available from $10 to $400.

1. 1The On Athletics Club: our four teams | On United Stateson.com
2. 2About On | On United Stateson.com
3. 3Gift Cards | On United Stateson.com
4. 4On Athletics Club - Wikidatawikidata.org