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Olá

Olá is a Portuguese ice cream brand founded in 1959 as a Unilever–Jerónimo Martins joint venture and part of the global Heartbrand family since 1998.

Last updated September 27, 2026

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Overview

Olá is a Portuguese ice cream brand created in 1959 through a joint venture between Unilever and Jerónimo Martins. It is part of the global Heartbrand umbrella, which it joined in 1998. The brand operates primarily in Portugal and is also sold in Angola, Cape Verde, and Macau. The brand's origins trace to the acquisition of the Esquimó ice cream parlour, a small factory on Rua Arco do Cego in Santa Iría de Azóia (Lisbon). In 1970, Olá acquired the Rajá ice cream factory. In January 2007, the companies Fima, Lever, and IgloOlá merged into a single entity, Unilever Jerónimo Martins. On 19 March 2024, Unilever separated its ice cream business—including Magnum, Ben & Jerry's, and Heartbrand brands such as Olá—from its other operations. Olá's product portfolio includes both original Olá creations and internationally known Heartbrand lines. Among the brands it markets are Solero, Magnum, Cornetto, Haribo Push Up, Remix Cookie, Calippo, Volcanix, Perna de Pau, and Ben & Jerry's. The brand is positioned as a mainstream, widely available ice cream label in its markets, leveraging Unilever's global supply chain and brand portfolio.

History

Olá was created in 1959 as a joint venture between Unilever and Jerónimo Martins. The brand entered Portugal by acquiring the facilities of Esquimó, a small ice cream factory located on Rua Arco do Cego in Santa Iria de Azóia, Lisbon. In 1970, Olá acquired the Rajá ice cream factory. In 1998, the brand adopted the Heartbrand logo, aligning it with Unilever's global ice cream identity. In January 2007, the companies Fima, Lever, and IgloOlá merged into a single entity named Unilever Jerónimo Martins. On 19 March 2024, Unilever separated its ice cream business—including Magnum, Ben & Jerry's, and Heartbrand brands such as Olá—from its other operations. Beyond Portugal, Olá is marketed in Angola, Cape Verde, and Macau.

  • 2024

    Unilever separates its ice cream business, including Olá.

  • 2007

    Fima, Lever, and IgloOlá merge into Unilever Jerónimo Martins.

  • 1998

    Olá adopts the Heartbrand logo.

  • 1970

    Olá acquires the Rajá ice cream factory.

  • 1959

    Olá created as a joint venture between Unilever and Jerónimo Martins; acquires Esquimó ice cream factory in Santa Iria de Azóia, Lisbon.

Products and positioning

Mainstream, widely available ice cream brand in Portugal and Lusophone markets, backed by Unilever's global Heartbrand portfolio.

  • Solero

  • Magnum

  • Cornetto

  • Haribo Push Up

  • Remix Cookie

  • Calippo

  • Volcanix

  • Perna de Pau

  • Ben & Jerry's

Sources3 sources

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