O'Keeffe's
O'Keeffe's is an American skincare brand focused on products for extremely dry, cracked hands, feet, lips, and body.
Last updated September 25, 2026
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Overview
O'Keeffe's is a U.S. skincare brand known for products intended to relieve extremely dry, cracked skin. Its origin story centers on pharmacist Tara O'Keeffe, who began experimenting with a hand cream in her kitchen after seeing her father, Bill, a rancher with diabetes, struggle to find relief for his dry, cracked hands. The company says the cream she made for him became Working Hands as other people began asking for it. The brand describes its approach as hardworking skincare, and its website presents its products as clinically tested and real-world proven. Working Hands is the brand's best-known hand-care line. The range also includes products for feet, lips, and body, with offerings such as Healthy Feet, Lip Repair, and Hardworking Body Lotion. Product formats include creams, lotions, balms, sticks, tubes, and jars; specific offerings include night treatments, SPF lip products, and pain-relief variants. O'Keeffe's markets products for people dealing with dry skin associated with demanding work, frequent handwashing, or harsh conditions. Its website features customer testimonials, including from healthcare workers, and before-and-after product-use images. The brand says it has been on this mission for more than a quarter-century, but the supplied material does not establish a precise founding year. O'Keeffe's is now part of The Gorilla Glue Company and says it has maintained a family-owned and operated feel. The official website lists a Cincinnati, Ohio headquarters and offers a money-back guarantee for dissatisfied customers. The supplied evidence does not establish the brand's full geographic distribution, public-company status, or current individual executives.
History
O'Keeffe's began with a practical family need. According to the company's account, pharmacist Tara O'Keeffe saw her father Bill, a rancher with diabetes, struggling with dry, cracked hands and unable to find a product that gave him the relief he needed. She began experimenting in her kitchen, and the resulting hand cream worked for him. The company says that word spread and people began asking for the cream; the homemade solution became Working Hands and grew into a recognizable skincare brand. The brand's official account describes its history as a journey of more than 25 years, but the supplied evidence gives no precise founding year. Its product offer expanded beyond hand care to include foot, lip, and body products. The official product material lists Working Hands formats and variants alongside Healthy Feet treatments, Lip Repair products, and Hardworking Body Lotion. The range includes tubes and jars, as well as sticks and other formats, and includes selected night-treatment, SPF, and pain-relief offerings. O'Keeffe's presents its products as clinically tested and real-world proven, and emphasizes relief for extremely dry, cracked skin. Its website uses testimonials and representative before-and-after images to explain product use and results. The company also states that its purchase-price guarantee provides a refund if a customer is not completely satisfied, subject to terms. The brand is now part of The Gorilla Glue Company. O'Keeffe's says it has maintained a family-owned and operated feel within that arrangement. Its official contact page identifies a Cincinnati, Ohio headquarters. The supplied sources do not establish an exact launch chronology, full retail footprint, listing status, or named current executives.
Tara O'Keeffe develops the original hand cream
The brand expands its skincare range
O'Keeffe's becomes part of The Gorilla Glue Company
Products and positioning
Hardworking, clinically tested skincare intended to provide guaranteed relief for extremely dry, cracked skin, with products for hands, feet, lips, and body.
Working Hands
Hand creams and treatments for extremely dry, cracked hands, sold in multiple formats and variants.
Healthy Feet
Foot-care products, including intensive heel balm and pain-relief and night-treatment variants.
Lip Repair
Lip-care products, including cherry, cooling, unscented, night-treatment, and SPF 35 offerings.
Hardworking Body Lotion
A body lotion listed among the brand's product offerings.
Brand decisions
- Guaranteed-relief refund promiseOther
Sources4 sources
- 1O'Keeffe's Hardworking Skincare® | Guaranteed Relief for Extremely Dry, Cracked Skinokeeffescompany.com
- 2About Us | O'Keeffe's Company Historyokeeffescompany.com
- 3Leave a Review | O'Keeffe's Companyokeeffescompany.com
- 4O'Keeffe's Working Hands: Guaranteed Relief for Extremely Dry, Cracked Handsokeeffescompany.com
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