OH!LA!HO Beer
A craft brewery in Tomi, Nagano, brewing hop-forward ales since 1996.
Last updated September 27, 2026
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Overview
OH!LA!HO Beer (オラホビール) is a Japanese craft brewery based in Tomi, Nagano Prefecture, founded in 1996. The name "OH!LA!HO" comes from the local dialect word "oraho," meaning "we" or "our region," reflecting the brewery's deep roots in its community. It began as part of a regional revitalization effort and was one of the early entrants in Japan's first craft beer boom, focusing on ale styles that were then unfamiliar in Japan. The brewery is operated by Shinshu Tomi City Promotion Public Corporation (株式会社信州東御市振興公社), a company established on July 1, 1994, with capital of 98 million yen. Its head office is at 281-2 Agata, Tomi, Nagano, and its brewing site is at 3875 Wa, Tomi. OH!LA!HO produces a range of ales, including Golden Ale, Amber Ale, Nouvelle Saison, Captain Crow Extra Pale Ale, Raiden Kanuki IPA, and Bière de Raiden seasonal beers. The brewery emphasizes quality control, especially cleaning and fermentation management, and grows its own hops since 2010, using fresh hops in some beers. In 2020, it installed new brewing equipment at its attached restaurant to increase capacity. Its motto is to keep prices affordable while making craft beer that rivals any. The team calls itself "BEER HEADS" and describes brewing as a band jamming out beer. The brewery also promotes beer enjoyment through serving tips and community events.
History
OH!LA!HO Beer was founded in 1996 in Tomi, Nagano Prefecture, as part of a regional revitalization initiative. At the time, Japan was experiencing its first craft beer boom, but ale styles were still unfamiliar to most Japanese drinkers. The brewery's first head brewer trained in Japan and abroad, and brought back knowledge to create beers with careful attention to color, aroma, and flavor. The brewery weathered the end of the first craft beer boom and continued to brew freely, unbound by trends or styles. In 2010, it began growing its own hops, taking advantage of Tomi's sunny climate and well-drained soil, which had historically been a hop-growing area until around 1965. In 2020, new brewing equipment was installed at the attached restaurant, increasing production capacity. The brewery is operated by Shinshu Tomi City Promotion Public Corporation, established on July 1, 1994, with capital of 98 million yen. The company's head office is in Tomi, and its brewing site is also in Tomi. The brewery's team, called "BEER HEADS," continues to brew a variety of ales, including year-round and seasonal offerings, and emphasizes quality control and community engagement.
- 2020
New brewing equipment installed at attached restaurant.
- 2010
Began growing own hops.
- 1996
OH!LA!HO Beer founded in Tomi, Nagano.
- 1994
Shinshu Tomi City Promotion Public Corporation established on July 1.
Products and positioning
Affordable, high-quality craft beer rooted in local community and ingredients.
Golden Ale
Amber Ale
Nouvelle Saison
Captain Crow Extra Pale Ale
Raiden Kanuki IPA
Bière de Raiden seasonal beers
Sources4 sources
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