OddChild Music

OddChild Music is an independent London-based music-management company and record label established by Marc Williams in 2011. The name reflects the organization’s stated interest in finding and developing young or emerging artists, rather than functioning only as a conventional release imprint. Its documented early activity combined artist management, recording projects, free digital releases, promotional videos, and collaborations across British pop, hip-hop, electronic, and alternative music scenes. The label’s first announced signing was singer Etta Bond, revealed in July 2011. Bond was developing material with producer DaVinChe and had already circulated demo recordings including “Ask Me to Stay” and “Come Over.” Her early profile was also connected to the wider British rap ecosystem through an appearance on Wretch 32’s album Black and White, on the track “Forgiveness,” which was issued as a single in December 2011. This positioned OddChild around artists who moved between songwriting, pop, soul, rap, and independent digital culture. A notable part of the label’s early catalogue came from the collaboration between Etta Bond and fellow OddChild artist Raf Riley under the name ExR. Their first free EP, Emergency Room, appeared in July 2012 and combined previously unreleased material with the demo “Ask Me to Stay.” The project included the promotional track “Boring Bitches,” featuring Lady Leshurr. Its video and artwork were produced by Reuben Dangoor, and the video attracted mixed reactions because of its provocative content. The project received public support from artists including Labrinth, Diplo, Professor Green, and Mike Skinner. ExR followed with the promotional video “Resolve” in December 2012 and a second free EP, Meds, in August 2013, preceded by the video for “Big Girl’s Vogue.” Bond later developed a solo identity within the label. Her third EP and first solo EP, #CoolUrbanNewTalent, was released as a free download in October 2014 and included collaborations with Delilah, Raf Riley, and Chris Loco. The music video for her solo single “18” followed in July 2015. OddChild also released Ofei’s Dreamers EP in January 2015, demonstrating that its activity extended beyond the Bond and Riley partnership. The artists associated with OddChild Music have included Ashnikko, Chris Loco, Coldabank, Etta Bond, Jason Julian, Moon Willis, New Machine, and Raf Riley. The available reference material does not establish the label’s current ownership, corporate parent, official website, present roster, or whether it remains actively releasing music. Accordingly, OddChild is best described as an independent British label and management venture with a documented focus on artist development and digitally distributed projects, particularly during the early and mid-2010s.

OddChild Music was founded in London in 2011 by Marc Williams as an independent management company and record label. Its name was associated with a development-oriented mission: identifying and supporting young or emerging artists. The company’s first publicly documented signing was singer Etta Bond, announced on 5 July 2011. At the time, Bond was preparing material with producer DaVinChe and had circulated demo recordings such as “Ask Me to Stay” and “Come Over.” Her early activity also included a contribution to Wretch 32’s album Black and White, linking her work to the wider British urban-music scene. OddChild’s early catalogue emphasized collaborative and free-to-download projects. Bond joined fellow OddChild artist Raf Riley to form ExR. The duo’s first EP, Emergency Room, was released on 20 July 2012 and included eight tracks, among them the previously unreleased demo “Ask Me to Stay.” Its promotional song “Boring Bitches,” featuring Lady Leshurr, was accompanied by a video produced by Reuben Dangoor. The video generated mixed responses because of its controversial visual content. Emergency Room nevertheless received support from artists including Labrinth, Diplo, Professor Green, and Mike Skinner. ExR continued with the promotional video “Resolve” in December 2012, followed by the eight-track Meds EP on 8 August 2013. The first promotional single from that project, “Big Girl’s Vogue,” received a video on 26 July 2013; Dangoor was also associated with the project’s visual presentation. Bond subsequently pursued a solo path. Her EP #CoolUrbanNewTalent was released as a free download on 13 October 2014 and included appearances or collaborations involving Delilah, Raf Riley, and Chris Loco. The video for her solo single “18” was released on 10 July 2015. OddChild’s documented release activity also included Ofei’s Dreamers EP in January 2015. The label’s recorded roster has been associated with Ashnikko, Chris Loco, Coldabank, Etta Bond, Jason Julian, Moon Willis, New Machine, and Raf Riley. The available source material does not provide reliable information about later corporate developments, the label’s current roster, ownership, management structure, or ongoing operations. Its best-documented identity is therefore that of an independent London music label and management company whose early work centered on artist discovery, cross-genre collaboration, free digital EPs, and promotional audiovisual releases.

• 2015

  Ofei releases Dreamers

  [1]OddChild Musicen.wikipedia.org

  OddChild releases Ofei’s Dreamers EP in January.

• 2014

  Etta Bond releases her first solo EP

  [1]OddChild Musicen.wikipedia.org

  Bond issues #CoolUrbanNewTalent as a free download through the label.

• 2013

  ExR releases Meds

  [1]OddChild Musicen.wikipedia.org

  The ExR collaboration follows its first EP with the free eight-track Meds project.

• 2012

  ExR releases Emergency Room

  [1]OddChild Musicen.wikipedia.org

  Etta Bond and Raf Riley issue their first collaborative EP as ExR as a free release.

• 2011

  OddChild Music is founded

  [1]OddChild Musicen.wikipedia.org

  Marc Williams establishes OddChild Music in London as an independent management company and record label.

• 2011

  Etta Bond becomes the first announced signing

  [1]OddChild Musicen.wikipedia.org

  OddChild publicly announces Etta Bond as its first signing in July.

Independent artist-development label and management company focused on emerging performers, collaborative projects, and digitally distributed releases.

• EP · 2012

  Emergency Room

  The first collaborative EP by ExR, the project formed by Etta Bond and Raf Riley. Released as a free download in July 2012, it contains eight tracks, including the earlier demo “Ask Me to Stay” and the promotional track “Boring Bitches,” featuring Lady Leshurr. The project helped establish OddChild’s early preference for artist-led collaborations and digitally accessible releases.

• EP · 2013

  Meds

  ExR’s second documented EP, released as a free download in August 2013. The eight-track project was promoted by the video for “Big Girl’s Vogue,” which appeared shortly before the EP. It continued the Bond–Riley collaboration and the label’s early use of free digital projects supported by distinctive visual materials.

• EP · 2014

  #CoolUrbanNewTalent

  Etta Bond’s third EP and first solo EP, released as a free download in October 2014. The project includes collaborations involving Delilah, Raf Riley, and Chris Loco, marking a move from the ExR partnership toward Bond’s solo artist identity within the OddChild orbit.

• EP · 2015

  Dreamers

  An EP by Ofei released by OddChild Music in January 2015. The available reference material identifies the release and date but does not provide a track listing, production details, or subsequent chart information.

• 2012

  Release ExR’s free collaborative EPProduct launch

  Background

  Etta Bond and Raf Riley were both associated with OddChild and developed a joint project under the name ExR.

  Action taken

  The label released Emergency Room as a free download and promoted it with a video for “Boring Bitches.”

  Aftermath

  The project attracted support from several established artists, while the video received mixed opinions because of its provocative content.

  Source

• 2011

  Focus on emerging-artist developmentStrategy

  Background

  The label was created as a management and record-label venture intended to find and nurture young and upcoming artists.

  Action taken

  OddChild combined artist management with recordings, collaborations, free EPs, and promotional audiovisual content.

  Aftermath

  Its early documented catalogue centered on Etta Bond, Raf Riley, ExR, and additional artists including Ofei.

  Source

1. 1OddChild Musicen.wikipedia.org