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Octopus Energy Group

Octopus Energy Group is a group of 10 businesses operating in 18 countries across 4 continents, serving more than 7.2 million customers.

Last updated September 10, 2026

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Overview

Octopus Energy Group describes itself as made up of 10 businesses in 18 countries across 4 continents, serving more than 7.2 million customers and over 40,000 business customers, with over 50 million contracted accounts for its entech platform, Kraken. Its listed businesses include Octopus Energy Retail, Kraken Technologies, Octopus Electric Vehicles, Octopus Energy for Business, Octopus Energy Generation, Octopus Energy Services, Kraken Flex, Kraken Utilities and Octopus Centre for Net Zero. The group states it was launched in 2016 by ecommerce entrepreneurs with a vision of using technology and data to bring affordable green energy to the world.

History

Octopus Energy Group states that it was launched in 2016 by ecommerce entrepreneurs with a vision of using technology and data to bring affordable green energy to the world. In 2017 it reached 100,000 retail customers and launched Octopus Electric Vehicles. In 2018 it was the only energy supplier awarded Which? Recommended status and launched Octopus Energy Services. In 2019 it surpassed 1 million UK retail customers and announced licensing agreements for the Kraken technology platform. In 2020 it was valued at over $2 billion after closing two investment rounds in nine months, and launched Octopus Energy Generation, Kraken Flex and Octopus Centre for Net Zero. In 2021 Octopus Energy Group was valued at approximately $5 billion following investments from Generation Investment Management and Canada Pensions Plan Investments Board; it also launched retail business in Spain, France and Italy, and signed a deal to look after 5 million accounts through a license with EDF Energy. In 2022 Octopus Energy in the UK grew to the country's second largest supplier, after weathering the energy crisis and signing agreements to save 2.1 million customers from failed suppliers.

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