O.C.T. Mami
O.C.T. Mami is a Chinese maternity-wear brand and manufacturer founded in Shanghai in 1997.
Last updated August 31, 2026
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Overview
O.C.T. Mami is a Chinese maternity-wear brand and manufacturer headquartered in Shanghai's Putuo District. Its Chinese name is 十月妈咪, meaning "October Mommy," while the English abbreviation O.C.T. refers to October, the tenth month of the year. The name reflects a traditional Chinese conception of pregnancy as lasting ten months. The company was established in 1997 by Zhao Pu, also known as Paul Zhao, and his wife, Tu Wenhong. Zhao had previously worked for a Taiwan-based apparel manufacturer, experience that informed the couple's entry into specialized maternity clothing. The business operates in the maternity-apparel sector, producing and marketing clothing designed for pregnant women and mothers. The available reference material identifies the company principally as a maternity-wear brand and manufacturer rather than as a diversified fashion group. No reliable source in the supplied material specifies a full product architecture, retail format, detailed distribution footprint, current ownership, or present-day corporate structure. O.C.T. Mami expanded during the growth of China's consumer and apparel markets. In 2007, the company was reported to have annual revenue of 70 million renminbi. That same year it entered an endorsement agreement with Taiwanese actress Dee Shu, using the celebrity partnership in its advertising campaign. The agreement illustrates the brand's effort to build awareness through mainstream entertainment marketing rather than relying solely on specialist maternity retail. By 2014, O.C.T. Mami was described as China's largest maternity-wear company. That characterization places the brand among the leading domestic specialists in the category at that time, although the supplied material does not establish whether the ranking remained valid afterward. The company’s positioning can therefore be described as a China-focused maternity-clothing specialist with manufacturing capabilities and a brand identity built around pregnancy, motherhood, and culturally resonant naming. Current operating status, leadership, ownership, website, financial performance, and international activities are not established by the supplied sources. Accordingly, this dossier limits its claims to the company’s documented founding, location, sector, reported 2007 revenue, 2007 endorsement activity, and 2014 market standing.
History
O.C.T. Mami was founded in 1997 by Zhao Pu, also known as Paul Zhao, and Tu Wenhong. The company was created as a specialist maternity-apparel business in China. Before founding the brand, Zhao had worked for an apparel manufacturer based in Taiwan. That prior industry experience provided a connection to garment production and helped shape the company's manufacturing-oriented business model. The brand's identity is closely tied to its Chinese name, 十月妈咪, translated as "October Mommy." The English initials O.C.T. stand for October, which is the tenth month of the year. The naming convention refers to a traditional Chinese belief that pregnancy lasts ten months and gives the company a distinct maternal and pregnancy-centered identity. During the 2000s, O.C.T. Mami developed as China's maternity-clothing market expanded. The company was reported to have annual revenue of 70 million renminbi in 2007. In the same year, it signed Taiwanese actress Dee Shu as an endorser for an advertising campaign. The use of a recognizable entertainment figure represented a brand-building step intended to increase visibility among prospective maternity-wear customers. By 2014, reference material characterized O.C.T. Mami as China's largest maternity-wear company. The description indicates substantial domestic prominence in its specialist category, but the available material does not provide a detailed account of market-share methodology, store numbers, manufacturing facilities, product subcategories, or distribution channels. It also does not document a later corporate restructuring, acquisition, public listing, or international expansion. The available historical record therefore presents O.C.T. Mami primarily as a Shanghai-based Chinese maternity-wear brand and manufacturer that grew from a 1997 founding into a leading domestic specialist by 2014. Its documented milestones are the founding by Zhao Pu and Tu Wenhong, the 2007 reported revenue and celebrity endorsement, and the 2014 description of the company as China's largest maternity-wear enterprise. Information about its current status, leadership, ownership, and activities after the period covered by the references remains unverified.
- 2014
Described as China's largest maternity-wear company
[1]The company is characterized in reference material as the largest maternity-wear company in China.
- 2007
Reported annual revenue reaches RMB 70 million
[1]Reference material reports annual revenue of 70 million renminbi for the year.
- 2007
Dee Shu endorsement campaign
[1]O.C.T. Mami signs Taiwanese actress Dee Shu for an advertising endorsement.
- 1997
O.C.T. Mami is founded
[1]Zhao Pu and Tu Wenhong establish the Chinese maternity-wear brand and manufacturer.
Products and positioning
A China-focused maternity-apparel specialist combining branded clothing with manufacturing capability.
Maternity apparel · 1997
O.C.T. Mami maternity wear
The brand's documented core offering is maternity clothing designed for pregnant women and mothers. The supplied sources identify O.C.T. Mami as both a maternity-wear brand and manufacturer, but do not provide reliable detail on individual garment types, collections, materials, sizing, or product names.
Marketing campaigns
- 2007Dee Shu endorsement campaign
China
O.C.T. Mami used Taiwanese actress Dee Shu as an advertising endorser, linking the maternity-wear brand to a prominent entertainment personality.
Sources1 sources
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