O'Connors
Australian agricultural machinery dealership group selling and servicing Case IH and 20+ equipment brands across Victoria, South Australia and New South Wales.
Last updated September 29, 2026
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Overview
O'Connors is an Australian agricultural machinery dealership group that sells, services and supports farm equipment across Victoria, South Australia and New South Wales. According to its official website, the business operates 15 dealerships and draws on more than 60 years of experience in the Australian agricultural landscape. It positions itself as part of the Titan Machinery group, described as one of the world's leading agricultural and construction equipment suppliers with more than 100 full-service dealerships across North America, Europe and Australia. The company services and sells more than 20 leading brands of agricultural equipment, including Case IH, MacDon, Horsch, Manitou, Flexicoil, WEED-IT by Croplands and SeedMaster. Its offering spans machinery, parts, service and agricultural technology, covering new and used machines such as tractors, combine harvesters, sprayers and spreaders, seeding and tillage equipment, hay, mowers and forage equipment, and material handling. The website highlights a large Case IH dealer network and lists used equipment from brands including Case IH, New Holland and John Deere. O'Connors describes its customers as farmers recognised as leaders in dryland and irrigated broadacre and mixed farming systems, and says it also serves horticulture, farming contractors, large corporate farming entities and sole traders. The company emphasises that it lives in the regions it services and understands local customers' challenges, goals and production strategies. It promotes buying power, parts supply and an extensive support network alongside local, personalised service. O'Connors is led by a senior leadership team based in Australia. Aaron Cordy became Managing Director in January 2025 after joining O'Connors in March 2022 as Chief Financial Officer. Other named executives include Ben Chatfield as Financial Controller, along with Zach Holmes, Daniel Speed, Lisa Day and Rowan Bennett. The company runs the RedStart apprenticeship and trainee program, with applications opening each July, and says apprentices can work across 15 locations. It also states a commitment to supporting the communities it serves, from footy clubs to independent research and education initiatives.
History
O'Connors is an Australian agricultural machinery dealership group with a stated history of more than 60 years in the Australian agricultural landscape. Its official website describes the business as having a proud history of business support, built on local, personalised service, and now operating 15 dealerships across Victoria, South Australia and New South Wales. The company has expanded its footprint and product range to suit a range of agricultural businesses, from broadacre cropping to horticulture, mixed farming enterprises, farming contractors, large corporate farming entities and sole traders. It services and sells more than 20 leading brands of agricultural equipment, including Case IH, MacDon, Horsch, Manitou, Flexicoil, WEED-IT by Croplands and SeedMaster, and presents itself as part of the largest Case IH dealer network. O'Connors is part of the Titan Machinery group, described on its website as one of the world's leading agricultural and construction equipment suppliers with more than 100 full-service dealerships across North America, Europe and Australia. This group affiliation gives O'Connors access to global scope and scale while it continues to emphasise local service. Leadership has evolved in recent years. Aaron Cordy joined O'Connors in March 2022 as Chief Financial Officer, managing a team responsible for financial oversight, account management, information technology and business support. He transitioned to the Managing Director role in January 2025. Ben Chatfield commenced as Financial Controller in January 2025, bringing over 20 years of senior financial leadership experience across financial services, agriculture and transport. The senior leadership team also includes Zach Holmes, Daniel Speed, Lisa Day and Rowan Bennett, each with a connection to Australian farming. The company runs the RedStart apprenticeship and trainee program, offering ongoing support and mentoring, on-the-job internal and specialist Case IH training, and the opportunity to work across 15 locations. Applications open from July each year. O'Connors also states a commitment to supporting the communities it serves, from footy clubs to independent research and education initiatives.
- 2025
Aaron Cordy transitions to Managing Director in January 2025.
- 2025
Ben Chatfield commences as Financial Controller in January 2025.
- 2022
Aaron Cordy joins O'Connors in March 2022 as Chief Financial Officer.
O'Connors builds more than 60 years of experience in the Australian agricultural landscape.
Products and positioning
A regional Australian agricultural machinery dealer network combining global scale through Titan Machinery with local, personalised service across Victoria, South Australia and New South Wales.
Case IH 7250
Case IH Magnum 380 CVT
New Holland CR9.90
New Holland CR8.90
Case IH 8250
Case IH 9230
John Deere 9660 STS
Sources5 sources
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