O'Che 1867
O'Che 1867 is a Macau-based high-jewellery sub-brand of the family-owned goldsmith and jewellery house Ourivesaria Che Lee Yuen, established in 1867.
Last updated August 31, 2026
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Overview
O'Che 1867 is the high-jewellery sub-brand of Ourivesaria Che Lee Yuen, a family-owned goldsmith and jewellery business based in Macau. The parent company's history begins in 1867, when Che Yue Tong established a goldsmithing business in Kiu Tsai Tou at the age of 17. The name combines the Portuguese word "Ourivesaria," meaning goldsmith or goldsmith's shop, with "Che," a romanization of the family's Chinese surname that is also rendered as "Tse" in Hong Kong. The business is presented as one of the oldest goldsmith and jewellery enterprises in the Greater China region, with operations and craft knowledge passing through four generations of the Che family. The company initially operated as a traditional goldsmith. It began producing gold jewellery in the late nineteenth century and later moved to Rua dos Mercadores as the founder's sons, Choi Sang and Wing Sang, joined the business during the 1910s and 1920s. A third generation, Chi San, entered the company in 1942. During the 1940s, the business developed a reputation for technical innovation: it was described as the first enterprise in the Greater China region to use electrolysis for commercial-scale gold refining and the first to use carbon in the dissolution of platinum. These capabilities supported the company's long-running emphasis on jewellery manufacture as well as retail. The parent business marked its centenary in 1967 and moved to its present Rua F.X. Pereira 105A location in 1992. Stephen Tse, Chi San's second son and a fourth-generation family member, joined in 1996. The following year, the company created RingMaster, a new-concept jewellery store described as the first of its kind in Macau. In 2007, the 140th anniversary was accompanied by the establishment of a concept store focused on high jewellery. This period helped provide the setting for the O'Che 1867 identity as a more specifically high-jewellery-oriented expression of the longstanding family business. O'Che 1867 began presenting itself beyond Macau through participation in the JMA Macau international jewellery event in 2008. It also received the Macau Prime Award for Brand Excellence that year. Subsequent recognition included the Most Valuable Brand Gold Award at the Business Awards of Macau in 2017 and official designation as one of Macau's 12 classic brands in 2019. The brand opened its first mainland China store in Zhuhai in 2018, extending its physical presence into the neighbouring Greater Bay Area market. The brand's public profile has also included ceremonial, cultural, and place-based projects. In 2019, the company created and manufactured the crown for the Miss Macau Pageant and served as the event's official sponsor. In 2020, it became an authorised intellectual-property partner for the 600th anniversary activities connected with Beijing's Forbidden City. In 2023, O'Che 1867 opened a high-jewellery store with a cultural concept at MGM Macau. Later recognition cited in the brand's reference material includes the Macau SMEs Honourable Awards in 2024, a Jewellery Art & Design Award at the Florence Biennale in 2025, and Macau century-old-brand recognition and a Business Awards of Macau excellence award in 2026. The same material describes a 2026 invitation from Macau's DSEDT to participate in the Bonjour Brand Forum in Paris and present a new collection at UNESCO headquarters. O'Che 1867 is therefore positioned at the intersection of heritage goldsmithing, high jewellery, Macau cultural identity, and selective regional expansion.
History
Ourivesaria Che Lee Yuen was founded in Macau in 1867 by Che Yue Tong, who established the business in Kiu Tsai Tou at the age of 17. The enterprise began as a traditional goldsmith and later expanded into jewellery production, reportedly beginning the manufacture of gold jewellery around 1880. During the 1910s and 1920s, Che Yue Tong's sons, Choi Sang and Wing Sang, joined the operation, which subsequently moved to No. 24 Rua dos Mercadores. The third generation entered the company in 1942, when Chi San, the son of Choi Sang, joined the family business. In the mid-1940s, the company pursued refining and materials-processing innovation. It is described as the first business in the Greater China region to apply electrolysis to gold refining on a commercial scale and the first to use carbon to dissolve platinum. These developments distinguished the company not only as a retailer but also as a jewellery manufacturer and technical workshop. The company celebrated its 100th anniversary in 1967. In 1992, it expanded and moved to its current address at 105A Rua F.X. Pereira in Macau. Stephen Tse, Chi San's second son, joined in 1996 as a fourth-generation family member. In 1997, the company launched RingMaster, described as a new-concept jewellery store and the first of its kind in Macau. A new concept store specializing in high jewellery followed in 2007, the year of the company's 140th anniversary. The O'Che 1867 high-jewellery identity became more visible through industry participation and awards. The brand exhibited at JMA Macau in 2008, its first appearance at an international jewellery event, and received the Macau Prime Award for Brand Excellence in the same year. In 2017, it received the Most Valuable Brand Gold Award at the Business Awards of Macau. The following year, it opened its first mainland China store in Zhuhai. In 2019, the company produced the crown for the Miss Macau Pageant and acted as the pageant's official sponsor and crown manufacturer. That year, O'Che 1867 was also recognized as one of Macau's 12 classic brands. In 2020, it became an authorised intellectual-property partner for the 600th anniversary of Beijing's Forbidden City. The brand continued to link jewellery with Macau's cultural and hospitality sectors by opening a cultural-concept high-jewellery store at MGM Macau in 2023. Later reported achievements include recognition through the Macau SMEs Honourable Awards in 2024 and a Jewellery Art & Design Award at the Florence Biennale in 2025. Reference material also records 2026 recognition as a Macau century-old brand, an Excellence Award in the Business Awards of Macau's My City - My Brand programme, and an invitation from Macau's DSEDT to participate in the Bonjour Brand Forum in Paris and present a new collection at UNESCO headquarters. O'Che 1867's documented development is thus rooted in a long-running Macau family business, with the sub-brand emphasizing high jewellery, craftsmanship, cultural association, and regional visibility.
- 2023
MGM Macau cultural-concept store opened
[1]The brand opened a high-jewellery store with a cultural concept at MGM Macau.
- 2018
Zhuhai store opened
[1]O'Che 1867 opened its first store in mainland China in Zhuhai.
- 2007
High-jewellery concept store established
[1]A concept store specializing in high jewellery was established during the company's 140th anniversary year.
- 1997
RingMaster launched
[1]The company created RingMaster, a new-concept jewellery store described as Macau's first of its kind.
- 1992
Move to Rua F.X. Pereira
[1]The expanded business moved to 105A Rua F.X. Pereira, Macau.
- 1967
Company centenary
[1]The parent business marked 100 years of operation.
- 1944
Commercial refining innovations introduced
[1]The company was described as an early Greater China user of commercial-scale electrolysis for gold refining and carbon for dissolving platinum.
- 1942
Third generation entered the company
[1]Chi San, the son of Choi Sang, joined the business.
- 1910
Second generation joined the business
[1]Choi Sang and Wing Sang joined the family enterprise, which moved to Rua dos Mercadores.
- 1880
Gold jewellery production began
[1]The business began making gold jewellery.
Products and positioning
A heritage Macau high-jewellery label combining four generations of family goldsmithing, precious-metal craftsmanship, technical expertise, and Macau cultural storytelling.
High jewellery · 2007
High jewellery collections
O'Che 1867's core offering is high jewellery presented through collections associated with the heritage of its Macau goldsmithing parent. The brand's documented concept stores and cultural projects indicate an emphasis on precious-metal craftsmanship, design presentation, and jewellery with a strong Macau or Chinese cultural context. Specific collection names, stones, and price information are not identified in the supplied material.
Gold jewellery · 1880
Gold jewellery
Gold jewellery has been part of the parent company's manufacturing tradition since approximately 1880. The business developed from a Macau goldsmith shop into a multigenerational jewellery house, retaining gold work as a foundational capability. The available references do not specify current subcategories, collections, metal weights, or retail prices.
Ceremonial jewellery · 2019
Ceremonial crowns
The company undertakes ceremonial jewellery work in addition to commercial collections. Its documented commission for the Miss Macau Pageant crown in 2019 included design and manufacture, and the company also served as the pageant's official sponsor. No further technical specifications for the crown are provided in the reference material.
Marketing campaigns
- 2026Bonjour Brand Forum and UNESCO presentation
France · International
The brand was invited by Macau's DSEDT to participate in the 12th Bonjour Brand Forum in Paris and present the brand and a latest collection at UNESCO headquarters.
Outcome. The reference material records this as an international presentation opportunity; no further outcome is specified.
- 2020Forbidden City 600th anniversary IP partnership
Mainland China
The brand became an authorised intellectual-property partner for activities marking the 600th anniversary of Beijing's Forbidden City.
Outcome. The partnership extended the brand's cultural positioning beyond Macau into a major Chinese heritage-related programme.
- 2019Miss Macau Pageant crown partnership
Macau
O'Che 1867 created and manufactured the crown for the Miss Macau Pageant and became the event's official sponsor.
Outcome. The partnership associated the brand with a prominent Macau ceremonial and cultural event.
Brand decisions
2018
Expansion into mainland ChinaStrategyBackground
The Macau-based brand pursued regional growth in the neighbouring Greater Bay Area.
Action taken
It opened its first mainland China store in Zhuhai.
Aftermath
The brand gained a physical presence outside Macau, although the supplied sources do not provide sales or store-count data.
2007
Development of a high-jewellery concept storeStrategyBackground
The parent company reached its 140th anniversary and developed a more specialized high-jewellery retail proposition.
Action taken
A new concept store focused on high jewellery was established.
Aftermath
The initiative supported the positioning of O'Che 1867 as a high-jewellery expression of the longstanding Macau business.
1997
Creation of RingMasterStrategyBackground
The family jewellery business sought a new retail concept within Macau.
Action taken
It created RingMaster, described as a new-concept jewellery store and the first of its kind in Macau.
Aftermath
The move demonstrated an expansion from traditional goldsmithing into differentiated jewellery retail.
Sources1 sources
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