O/C Records

O/C Records is an independent Philippine record label established on August 14, 2018 by musician and former Callalily frontman Kean Cipriano and actor, presenter, and entrepreneur Chynna Ortaleza. The label was formed in partnership with Viva Records and operates within the broader Viva Entertainment group. Its name combines the founders' surnames, Ortaleza and Cipriano. The label emerged from Cipriano's experience in artist management. Before creating O/C Records, he managed the alternative rock group IV of Spades during the period in which the band gained considerable attention for its musicianship, visual identity, and distinctive artistic presentation. The group's popularity accelerated after the release of “Mundo.” Three months after that release, lead vocalist Unique Salonga announced his departure to pursue a solo career. Cipriano later explained that he regarded his management role with the band as complete and that his experience with the pressures of the music business contributed to his decision to establish an independent label. O/C Records was designed as an artist-focused platform rather than simply as a vehicle for Cipriano's own recordings. Its roster has included performers and groups working across Filipino rock, alternative music, pop, singer-songwriter, electronic, and related contemporary styles. Artists associated with the label have included 12th Street, Adie Garcia, Alyssa, Ángelito, Arthur Nery, Bita and the Botflies, bird., Bobet Butter Bo Nya, Calein, Cean Jr., Drive of Daydreams, Earl Generao, Ell, Frizzle Anne, Gian Magdangal, Glaiza De Castro, Halina, Healy After Dark, Jade Ivy, Jay Kent, Jem Cubil, Johnoy Danao, Kean Cipriano, Kenaniah, King Inaño, Lochnezz, Lolomo O Pao, Martin Riggs, Max Importunate, Mimiyuuuh, Mrld, Pappel, Patty Tiu, Project Moonman, Pooky Koma Lagkit, Rhythm & Drip, Rice Lucido, Rockalyt, Ryannah J, Sabrina Manansalas, Telay, Totoy Mola, The Wallblossoms, Thursday Honey, Una Unani, and Zsaris. The exact contractual status of every artist has varied over time, and the roster should not be treated as a current artist list without further verification. The label's documented business scope centers on recording, releasing, and supporting music artists in the Philippine market. Public reference material identifies it as an independent label but provides limited detail about its office location, financial structure, distribution arrangements, release catalog, and current management. Callalily was associated with O/C Records until 2021, while other artists have been connected with the label at different points. O/C Records also maintains a public presence through social media, including Facebook, but no official standalone website is identified in the available reference material.

O/C Records was founded in the Philippines on August 14, 2018 by Kean Cipriano and Chynna Ortaleza. Cipriano was known as the former vocalist and frontman of Callalily and had also developed experience beyond performing through artist management. One of his notable management associations was with IV of Spades, an alternative rock band recognized for its musical ability, fashion, and strong visual identity. IV of Spades achieved a rapid rise in public attention, particularly after releasing “Mundo.” Three months later, the group's lead vocalist, Unique Salonga, announced his departure to pursue a solo career. Cipriano subsequently described his involvement with the band as having reached its natural conclusion after the release and said that his experiences with the music industry encouraged him to create a label of his own. Rather than continuing solely as a performer or manager, he joined with Ortaleza to build an organization intended to work with a wider range of artists. The founders established O/C Records with Vic del Rosario of Viva Records. The label therefore combined an independent-label identity with a relationship to the established Viva Entertainment structure. Its name is formed from the initials or surnames of Ortaleza and Cipriano, emphasizing the joint nature of the venture. The label's artist associations have covered a broad section of the contemporary Philippine music scene. The documented roster includes rock and alternative acts such as 12th Street, Bita and the Botflies, Calein, Halina, Healy After Dark, The Wallblossoms, and Thursday Honey; singer-songwriters and vocal artists including Adie Garcia, Earl Generao, Johnoy Danao, Rice Lucido, and Mrld; and performers from pop, electronic, and other adjacent fields. Kean Cipriano himself has also been listed among the label's associated artists. Callalily was connected with O/C Records until 2021. Because the available public reference is a roster-style overview rather than a complete corporate or catalog history, it does not establish that every named artist remains signed or actively represented. O/C Records' documented role is that of an independent record label: it provides a platform for artist releases and participates in artist development and music-industry management. Public information does not provide verified details about its revenue, employee count, office location, distribution contracts, release volumes, or current executive structure. The label has a Facebook presence, but no verified standalone official website is identified in the supplied sources.

• 2021

  Callalily's association ends

  [1]O/C Recordsen.wikipedia.org

  Reference material lists Callalily as associated with O/C Records until 2021, without providing further details about the change.

• 2018

  O/C Records is established

  [1]O/C Recordsen.wikipedia.org

  Kean Cipriano and Chynna Ortaleza founded the Philippine independent record label on August 14, 2018 in partnership with Viva Records.

An independent, artist-oriented Philippine record label supporting contemporary rock, alternative, pop, and related music acts within the Viva Entertainment ecosystem.

• Recorded music · 2018

  Artist recordings and music releases

  O/C Records' core output is recorded music released by artists associated with the label. The documented roster spans Philippine rock, alternative, pop, singer-songwriter, electronic, and adjacent contemporary styles. The supplied sources do not identify a definitive catalog of individual releases or establish which recordings are currently controlled by the label.

• Music-industry services · 2018

  Artist development and management

  The label developed from Kean Cipriano's prior experience in artist management and is described as an artist-oriented platform. Its public profile indicates support for artists and groups, although the available sources do not define the precise contractual, management, production, or distribution services offered to each act.

• 2018

  Creation of an independent label within the Viva ecosystemStrategy

  Background

  After working in artist management and reflecting on the pressures of the music industry, Kean Cipriano pursued a label venture with Chynna Ortaleza.

  Action taken

  The founders launched O/C Records in partnership with Viva Records, combining an independent operating identity with support from Viva Entertainment.

  Aftermath

  The label went on to associate with a varied roster of Philippine artists and groups, although the available sources do not quantify its commercial results.

  Source

1. 1O/C Recordsen.wikipedia.org