Obs Sport
Obs Sport is a Norwegian sporting goods chain owned and operated by the Obs hypermarket division of the Coop Norge SA cooperative.
Last updated September 27, 2026
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Overview
Obs Sport is a Norwegian sporting goods retail chain owned and operated by Obs, which in turn sits under the parent cooperative Coop Norge SA. The chain traces its origins to 1981, when the first Obs! sport store opened at Lade in Trondheim. It was created to free up space from the cramped Obs! Stormarked premises at Lade and to compete with other local sports retailers around Norway. In 2001 the chain was rebranded as Coop obs! sport, and in 2016 it was rebranded back to Obs Sport. During the period from 2001 to 2016, most Obs Sport stores were either merged with an Obs hypermarket or closed. As of 2024, two Obs Sport stores remain in Norway: Obs Sport City Syd and Obs Sport City Lade. The stores are mid-sized and carry a range of sporting articles, and they appear both as standalone units and as sports departments within Obs warehouses or shopping centres. Obs Sport operates within the Coop Norge SA cooperative structure, a Norwegian consumer cooperative, and its retail offering is closely tied to the broader Obs hypermarket assortment, which includes sport and leisure, gaming, clothing, toys, electronics and kitchen equipment. The chain's product mix spans outdoor and leisure equipment, bicycles, apparel and general sporting goods, with private-label and branded lines such as Eagle Products outdoor gear featured in its range.
History
Obs Sport began in 1981 when the first Obs! sport store opened at Lade in Trondheim. The store was established to provide more space than the cramped Obs! Stormarked premises at Lade could offer, and to compete against other local sports retailers around Norway. The chain operated under the Obs! sport name until 2001, when it was rebranded as Coop obs! sport. This rebranding aligned the sports chain more closely with the Coop Norway cooperative identity. In 2016, the chain was rebranded again, this time back to Obs Sport. During the years from 2001 to 2016, most Obs Sport stores were either merged into an Obs hypermarket or closed down. By 2024, only two Obs Sport stores remained in Norway: Obs Sport City Syd and Obs Sport City Lade. The chain is owned and operated by Obs, which is part of the parent cooperative Coop Norge SA. Obs Sport stores are mid-sized and carry a variety of sporting articles, and they can be found both as standalone stores and as sports departments within Obs warehouses or shopping centres.
- 2024
Two Obs Sport stores remain in Norway: City Syd and City Lade.
- 2016
Chain rebranded back to Obs Sport.
- 2001
Chain rebranded as Coop obs! sport.
- 1981
First Obs! sport store opens at Lade in Trondheim.
Products and positioning
Mid-sized sporting goods stores integrated with the Obs hypermarket format, offering a broad assortment of sports and leisure products to Norwegian consumers.
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