OBA Market
OBA Market is an Azerbaijani neighborhood convenience-store chain offering everyday essentials at low prices, operating over 1,500 stores nationwide.
Last updated September 27, 2026
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Overview
OBA Market LLC is a chain of neighborhood convenience stores based in Azerbaijan. It entered the Azerbaijani retail market in 2016 with a new store concept, operating as part of the Veyseloglu Group of Companies. The network's stated main goal is to provide customers with essential everyday products at the lowest possible price and of high quality. From 2020, the company expanded its assortment and began marketing its own private-label products alongside local and foreign brands. With changes implemented from 2020, it moved away from a discount-store model and into a neighborhood-market model. By 2021 the company operated more than one thousand stores across the country. The official website promotes the chain as "Qənaətli Qonşunuz" (Your Economical Neighbor) and highlights a loyalty program called OBA Plus, which rewards shoppers with bonuses, as well as in-store "Poz-Qazan" games with prizes of up to 500,000 AZN at more than 1,500 OBA stores. The product range spans confectionery, dry foods, fruit and vegetables, beverages, flour products, tobacco, cleaning products, dairy, frozen and fresh meat, meat and gastronomy, canned and seafood, cosmetics, household goods, alcoholic drinks, ice cream, and pet food. The chain carries both international brands such as Snickers, Nescafe, Konti, Pinar, and local and regional brands. OBA Market also runs its own private-label lines. The company changed its name and introduced a new logo in 2020. The new "OBA" logo consists of three elements: the "OBA" wordmark, a green uniform, and a yellow stock. The main color of OBA Market LLC is green; other logo colors make the targets clearer and more understandable. Green represents development, health, nature, freshness, and the generosity typical of "OBA markets," yellow represents friendship, happiness, and optimism, and white represents purity and cleanliness used to write the word "OBA." OBA Market is a private limited company (LLC) within the Veyseloglu Group of Companies. It is not publicly listed. Its stores are positioned as convenient neighborhood outlets for everyday shopping, supported by the OBA Plus mobile app and frequent promotional campaigns.
History
OBA Market LLC entered the Azerbaijani retail market in 2016 with a new store concept, operating as part of the Veyseloglu Group of Companies. The network's main objective was to provide customers with essential products at the lowest possible price and of high quality. From 2020, the company expanded its assortment and began marketing its own private-label products alongside local and foreign brands. With changes implemented from 2020, it moved away from a discount-store model and into a neighborhood-market model. The company also changed its name and introduced a new logo in 2020. The new "OBA" logo consists of three elements: the "OBA" wordmark, a green uniform, and a yellow stock. The main color of OBA Market LLC is green; other logo colors make the targets clearer and more understandable. Green represents development, health, nature, freshness, and the generosity typical of "OBA markets," yellow represents friendship, happiness, and optimism, and white represents purity and cleanliness used to write the word "OBA." By 2021, the company operated more than one thousand stores across the country. The official website promotes the chain as "Qənaətli Qonşunuz" (Your Economical Neighbor) and highlights a loyalty program called OBA Plus, which rewards shoppers with bonuses, as well as in-store "Poz-Qazan" games with prizes of up to 500,000 AZN at more than 1,500 OBA stores. The product range spans confectionery, dry foods, fruit and vegetables, beverages, flour products, tobacco, cleaning products, dairy, frozen and fresh meat, meat and gastronomy, canned and seafood, cosmetics, household goods, alcoholic drinks, ice cream, and pet food. The chain carries both international brands such as Snickers, Nescafe, Konti, Pinar, and local and regional brands. OBA Market also runs its own private-label lines.
- 2021
The company operated more than one thousand stores across Azerbaijan.
- 2020
The company expanded its assortment, began marketing private-label products, moved from a discount model to a neighborhood-market model, and changed its name and logo.
- 2016
OBA Market LLC entered the Azerbaijani retail market with a new store concept as part of the Veyseloglu Group of Companies.
Products and positioning
Neighborhood convenience stores offering everyday essentials at low prices, branded as "Qənaətli Qonşunuz" (Your Economical Neighbor).
OBA Plus loyalty program
A mobile app-based loyalty program where shoppers earn bonuses for purchases.
Poz-Qazan in-store games
In-store games with prizes up to 500,000 AZN at more than 1,500 OBA stores.
Private-label products
Own-brand products marketed alongside local and foreign brands.
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