NutriMag
NutriMag was an American magazine covering nutrition, sports science, fitness, and supplement-industry issues.
Last updated August 26, 2026
Overview
NutriMag was a short-lived American specialist magazine focused on nutrition, sports science, fitness, and the realities of the dietary-supplement business. Published from 1999 through 2001, it produced nine issues before ceasing publication. The magazine operated in a period when sports nutrition and supplement retail were becoming increasingly visible to consumers, athletes, and fitness enthusiasts, while questions about product claims, evidence, and industry practices were receiving greater attention. Its editorial subject matter appears to have combined practical fitness and nutrition coverage with discussion of the supplement market and its underlying claims. NutriMag was also associated with Nutri-Sport Nutrition stores, serving as that retail network's official magazine. This relationship connected the publication to a specialist nutrition-retail environment and helped define its audience around sports participants, fitness consumers, and people interested in supplementation. The available reference material does not identify a founder, publisher, headquarters, circulation figures, financial results, major contributors, or a successor publication. It also does not document a current operating business under the NutriMag name. On the available evidence, NutriMag is best understood as a discontinued niche magazine brand rather than an active consumer-media company.
History
NutriMag emerged in the United States in 1999 as a specialist publication devoted to nutrition, sports science, fitness, and dietary supplements. Its subject area placed it at the intersection of enthusiast fitness media and the expanding sports-nutrition retail sector. Rather than presenting itself as a general-interest health title, the magazine concentrated on topics relevant to people participating in sport, structured exercise, and supplement use. A central editorial concern was the distinction between substantiated information and the promotional claims associated with the supplement industry. This focus gave the publication a more analytical and industry-aware orientation than a purely lifestyle-oriented fitness magazine, although the available sources do not provide enough detail to characterize its editorial staff, recurring departments, or individual articles. NutriMag also had a direct retail connection: it was identified as the official magazine of Nutri-Sport Nutrition stores. That affiliation likely helped the publication reach a specialized audience through nutrition stores and positioned the magazine within a commercial ecosystem built around sports supplements and performance nutrition. The source material does not establish whether the magazine was owned by, financially controlled by, or simply affiliated with the store network, so the precise corporate relationship remains undocumented. The publication ran for approximately three years, from 1999 to 2001, and released nine issues in total. Its limited run indicates a small-scale or short-lived publishing operation, but the available references do not state why publication ended. No reliable information is provided about circulation, advertising, distribution beyond its store association, subscription pricing, editorial leadership, or the location of its offices. There is likewise no documented evidence of a later revival, acquisition, or successor title. NutriMag should therefore be recorded as a defunct American magazine brand whose known historical significance lies in its specialized coverage of nutrition and fitness and its connection with Nutri-Sport Nutrition retail stores.
- 2001Publication ends after nine issues
The magazine ceases publication after producing nine issues during its 1999–2001 run.
- 1999Publication begins
NutriMag begins publication in the United States as a magazine focused on nutrition, sports science, fitness, and the supplement industry.
Products and positioning
A specialist sports-nutrition and fitness publication that addressed supplement-industry claims and practices for readers in the United States.
NutriMag magazineSpecialist magazine1999
The core NutriMag product was a United States magazine covering nutrition, sports science, fitness, and dietary supplements. Its editorial emphasis included examination of the supplement industry and the reliability of information presented within that market. The title published nine issues between 1999 and 2001 and was described as the official magazine of Nutri-Sport Nutrition stores.
Flagship businesses
- NutriMag magazine
- Official magazine of Nutri-Sport Nutrition stores
Sources
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