Numidia

Numidia is an Algerian olive-oil brand established in 2008 by Huileries Ouzellaguen, a subsidiary of the Ifri company. The brand is associated with Ouzellaguen in Béjaïa Province, within the Kabylia region of northern Algeria. Its oil is produced from olives grown in the Soummam Valley, near the production facilities used by the Ifri group for its mineral-water activities. The brand’s stated production method is cold extraction by centrifugation, a process intended to preserve the sensory and chemical characteristics of olive oil while avoiding the higher temperatures associated with some alternative extraction methods. Numidia’s supply base includes an agricultural area of approximately 550 hectares, of which nearly 100 hectares are dedicated to semi-intensive cultivation. This connection between the brand and a defined regional olive-growing area gives it a place-based identity rooted in Kabylian agriculture rather than positioning it solely as a generic packaged-food label. Numidia has competed in international olive-oil evaluations and has received recognition in different sensory categories. In July 2019, it earned a bronze medal in the medium-fruity category for extra-virgin olive oil. In April 2023, it received a Premium Gold medal in the green-fruity category at Olio Nuovo Days in Paris. These distinctions support the brand’s emphasis on extra-virgin quality and regional provenance, although the available reference material does not provide a complete technical specification for every product variant. The brand began appearing in France in 2019. Huileries Ouzellaguen also reported exports of 15,000 litres of Numidia olive oil to Europe and Asia in 2017. Expansion plans identified Spain and Belgium as additional prospective markets. The available sources do not establish the full current distribution footprint, annual revenue, ownership structure beyond the Ifri relationship, or a comprehensive product portfolio. Numidia is therefore best understood as a regional Algerian olive-oil brand with selected international distribution and competition-based quality recognition.

Numidia was launched in 2008 by Huileries Ouzellaguen, an Algerian olive-oil producer based in Ouzellaguen in Béjaïa Province, Kabylia. Huileries Ouzellaguen operates as a subsidiary of Ifri, a company better known internationally for its mineral-water business. The creation of Numidia extended the group’s agricultural and food activities into packaged olive oil. The oil is produced from olives associated with the Soummam Valley, a fertile area in Kabylia close to the Ifri production site. The reported agricultural estate covers approximately 550 hectares, including nearly 100 hectares cultivated on a semi-intensive basis. Numidia’s production description emphasizes cold extraction by centrifugation. This process separates oil from the olive paste without relying on high extraction temperatures and is commonly used for extra-virgin olive oils where preservation of flavor and quality is important. The brand’s international activity was already visible in 2017, when Huileries Ouzellaguen exported 15,000 litres of Numidia olive oil to Europe and Asia. From 2019, the product was available in France. The brand also announced intentions to develop distribution in Spain and Belgium, although the available material does not confirm the scale or permanence of those plans. No reliable public information in the supplied references establishes a detailed retail network, current export volumes, or a separate corporate headquarters for the brand. Numidia has used competition results as an indicator of product quality. On 7 July 2019, its extra-virgin olive oil received a bronze medal in the medium-fruity category. On 5 April 2023, the brand won a Premium Gold medal in the green-fruity category at the seventh Olio Nuovo Days competition in Paris. These results helped associate Numidia with the premium end of Algerian olive-oil production and with the sensory categories used by international olive-oil competitions. The available history presents Numidia as a geographically rooted Algerian food brand rather than as an independently listed company. Its identity is built around Kabylian olive cultivation, local processing, the Ifri group relationship, and selective international distribution. Information about later ownership changes, senior management, packaging formats, prices, sales, and current market coverage is not established by the supplied source material.

• 2023

  Premium Gold at Olio Nuovo Days

  [1]Numidia (olive oil)en.wikipedia.org

  Numidia wins a Premium Gold medal in the green-fruity category at the seventh Olio Nuovo Days competition in Paris.

• 2019

  French market availability begins

  [1]Numidia (olive oil)en.wikipedia.org

  Numidia olive oil becomes available in France, while Spain and Belgium are identified as potential expansion markets.

• 2019

  Bronze medal for medium-fruity extra-virgin olive oil

  [1]Numidia (olive oil)en.wikipedia.org

  Numidia receives a bronze medal in the medium-fruity category on 7 July 2019.

• 2017

  Exports reach Europe and Asia

  [1]Numidia (olive oil)en.wikipedia.org

  Huileries Ouzellaguen exports 15,000 litres of Numidia olive oil to Europe and Asia.

• 2008

  Numidia is launched

  [1]Numidia (olive oil)en.wikipedia.org

  Huileries Ouzellaguen launches the Numidia olive-oil brand in Ouzellaguen, Béjaïa Province, Algeria.

A Kabylian Algerian olive-oil brand focused on cold-extracted extra-virgin oil, regional olive provenance, and quality recognition in international competitions.

• Extra-virgin olive oil · 2008

  Numidia extra-virgin olive oil

  The brand’s principal offering is extra-virgin olive oil made from olives sourced from the Soummam Valley in Kabylia. Production is described as cold extraction by centrifugation. Numidia has been evaluated in both medium-fruity and green-fruity competition categories, suggesting that its portfolio or submitted oils may express different sensory profiles, although the available references do not document a complete range of bottle sizes, blends, harvest years, or retail variants.

• 2019

  International distribution expansionStrategy

  Background

  After exporting to Europe and Asia, Huileries Ouzellaguen sought to broaden Numidia’s international presence.

  Action taken

  Numidia became available in France, and Spain and Belgium were identified as planned or prospective markets.

  Aftermath

  The supplied material confirms availability in France but does not establish the subsequent scale of distribution in Spain or Belgium.

  Source

• 2023

  Numidia wins Premium Gold at Olio Nuovo Days[1]Numidia (olive oil)en.wikipedia.org

  Other

  At the seventh edition of Olio Nuovo Days in Paris on 5 April 2023, Numidia won a Premium Gold medal in the green-fruity category.

• 2019

  Numidia olive oil receives bronze medal in medium-fruity category[1]Numidia (olive oil)en.wikipedia.org

  Other

  Numidia received a bronze medal for extra-virgin olive oil in the medium-fruity category on 7 July 2019.

• 2019

  Numidia expands availability to France[1]Numidia (olive oil)en.wikipedia.org

  Other

  Numidia olive oil became available in France, marking a step beyond its Algerian home market. The brand also identified Spain and Belgium as prospective expansion markets.

1. 1Numidia (olive oil)en.wikipedia.org