Nuevocentro Shopping
Shopping mall and mixed-use commercial complex in the Jacinto Vera neighborhood of Montevideo, Uruguay.
Last updated August 24, 2026
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Overview
Nuevocentro Shopping is a major shopping mall and mixed-use commercial complex in Montevideo, Uruguay. It is located in the Jacinto Vera neighborhood and forms part of the capital's network of large-format shopping centers. The complex combines retail, food, entertainment, parking, and residential development rather than operating solely as a conventional enclosed mall. The project was proposed in 2008 and was developed on land associated with Cutcsa, Uruguay's principal urban transport company. Cutcsa's workshops occupied the site until 2011, and the company also retained an economic interest in the shopping-center project. The development received the endorsement of President Tabaré Vázquez during its planning phase. Construction began at the end of March 2011 after municipal approvals and continued for approximately two and a half years. The commercial project was designed by Estudio Gómez Platero, while Ebital and Saceem were responsible for construction work. The name Nuevocentro was selected through a public naming contest held in 2009. The contest reportedly attracted approximately 20,000 proposals, and the winning name was intended to express the project's role as a new commercial center for Montevideo. The completed complex has a total built area of about 73,610 square meters. Its original program included approximately 32,260 square meters of retail space, 37,300 square meters of enclosed parking, and 4,050 square meters allocated to cinema facilities. The mall also provided open parking. Its tenant and visitor offer includes roughly 130 stores, a hypermarket distributed over three levels, a food court designed for around 600 people, an amusement center, and a five-screen cinema complex. The property is visually distinguished by colorful exterior lighting and an artificial waterfall on one facade. A parking facility with approximately 1,000 spaces supported the original commercial operation. Nuevocentro is also linked to Torres Nuevocentro, a residential component consisting of two 23-story towers with a combined total of 437 units. In October 2013, the Central Bank of Uruguay approved the prospectus for a financial trust connected with the construction and commercialization of the towers. One tower is positioned on Bulevar Artigas and the other on Avenida Luis Alberto de Herrera, extending the development beyond retail into a broader mixed-use complex. At the end of 2019, the shopping center expanded its commercial offer by opening a third floor of more than 8,000 square meters. The expansion brought international brands including Renner and H&M to the center and added parking capacity for approximately 1,200 vehicles. The reported investment for this phase was approximately US$20 million. Reference material also describes monthly visitation of around 1.1 million people after the expansion, although the available source does not specify the measurement methodology or reporting period. Nuevocentro therefore positions itself as a large, accessible urban shopping and entertainment destination serving Montevideo and the surrounding metropolitan market.
History
Nuevocentro Shopping emerged from a Montevideo urban-development project intended to create a new large-scale commercial center. The project was presented in 2008 and received the endorsement of the administration of President Tabaré Vázquez. Its site in Jacinto Vera was supplied by Cutcsa, whose transport workshops occupied the land before redevelopment. Cutcsa also held an economic interest in the resulting shopping-center project. In 2009, the developers organized a public naming contest. About 20,000 proposals were reportedly submitted, and Nuevocentro was selected because it suggested a new center for Montevideo. The name helped distinguish the project from the city's already established shopping destinations while emphasizing its planned civic and commercial role. After the required municipal authorizations were obtained, construction started at the end of March 2011. Estudio Gómez Platero handled the architectural and commercial design, and Ebital and Saceem carried out the construction work. The building program covered approximately 73,610 square meters in total, including retail space, enclosed parking, and cinema facilities. The original commercial plan incorporated about 130 stores, a three-level hypermarket, a food court, a cinema complex with five screens, an amusement center, and parking for approximately 1,000 vehicles. Exterior lighting and an artificial waterfall were used as distinctive architectural features. The development also included two 23-story residential towers above or alongside the shopping-center complex. Together, the towers were planned to contain 437 units. In October 2013, the Central Bank of Uruguay approved a financial-trust prospectus for their construction and commercialization. The towers, known as Torres Nuevocentro, occupy locations on Bulevar Artigas and Avenida Luis Alberto de Herrera and broadened the project's function from a retail venue into a mixed-use complex. The center later underwent a significant expansion. At the end of 2019, it opened a third floor containing more than 8,000 square meters of additional commercial space. This phase reportedly involved an investment of approximately US$20 million and attracted international retailers such as Renner and H&M. Parking capacity was expanded to approximately 1,200 vehicles. Reference material states that the center receives around 1.1 million visitors per month after the expansion, though the available source does not provide a detailed methodology or independently verifiable time series. Today, Nuevocentro Shopping is characterized by an integrated offer of retail, groceries, dining, cinema, amusement, parking, and residential accommodation. Its location in Montevideo and its combination of everyday shopping with leisure services allow it to serve both local neighborhood demand and a broader metropolitan audience. The available reference material does not identify a separate corporate brand owner, current executive team, or publicly listed parent company.
- 2019
Third-floor commercial expansion
[1]The mall added more than 8,000 square meters of commercial space, new international tenants, and expanded parking capacity.
- 2013
Torres Nuevocentro prospectus approved
[1]The Central Bank of Uruguay approved a financial-trust prospectus for construction and commercialization of the associated residential towers.
- 2011
Construction begins
[1]Construction began at the end of March after municipal approvals, on land previously used for Cutcsa workshops.
- 2009
Nuevocentro name selected
[1]A public naming contest attracted approximately 20,000 proposals, with Nuevocentro selected as the project's name.
- 2008
Commercial project presented
[1]The proposed Nuevocentro Shopping development was presented as a new large-scale commercial center for Montevideo.
Products and positioning
A large urban shopping, dining, entertainment, and mixed-use destination serving Montevideo, with a broad tenant mix, hypermarket, cinema, leisure facilities, and associated residential towers.
Fashion, specialty retail, and services
Retail stores
The mall's core offer consists of approximately 130 commercial stores covering fashion, beauty, consumer goods, home-related merchandise, and other everyday services. The tenant mix was broadened by the 2019 third-floor expansion, which attracted international retailers including Renner and H&M.
Grocery and general merchandise
Hypermarket
Nuevocentro includes a hypermarket distributed across three levels. It adds an everyday grocery and general-merchandise component to the center, complementing the specialty retail stores and helping the complex serve routine household shopping needs.
Food and beverage
Food court
The food court provides a shared dining area designed for approximately 600 people. It functions as the principal casual-dining component of the shopping center and supports longer visits combining shopping with meals and leisure activities.
Entertainment
Cinema complex
The center contains a five-screen cinema complex. The cinema forms part of the mall's entertainment offer and occupies a dedicated area within the wider building program.
Leisure and family entertainment
Amusement center
A roughly 1,000-square-meter amusement center provides an additional leisure attraction for visitors, particularly families and groups combining retail activity with entertainment.
Residential mixed-use development · 2013
Torres Nuevocentro
Torres Nuevocentro is the residential component associated with the shopping-center development. It consists of two 23-story towers with a combined total of 437 units, located on Bulevar Artigas and Avenida Luis Alberto de Herrera.
Marketing campaigns
- 2009Name your New Shopping
Uruguay
A public naming contest invited proposals for the planned Montevideo shopping center. Approximately 20,000 submissions were reportedly received before Nuevocentro was selected.
Outcome. The selected name became the permanent identity of the shopping center and was intended to communicate the idea of a new commercial center for Montevideo.
Brand decisions
2019
Expand the mall's commercial offerStrategyBackground
The shopping center sought to increase its retail capacity and attract additional international brands.
Action taken
It opened a third floor exceeding 8,000 square meters, added brands including Renner and H&M, and expanded parking capacity.
Aftermath
The enlarged center was reported to attract approximately 1.1 million visitors per month, although the available reference does not specify the measurement basis.
Reported expansion investment. US$20 million (2019 expansion)
2013
Add residential towers to the shopping-center complexStrategyBackground
The original project included two 23-story towers totaling 437 residential units.
Action taken
A financial-trust prospectus for construction and commercialization of Torres Nuevocentro was approved by the Central Bank of Uruguay.
Aftermath
The development expanded beyond retail into a mixed-use complex with residential components on two Montevideo avenues.
2011
Redevelop former Cutcsa workshop land as a mixed-use commercial centerStrategyBackground
The project was developed on land supplied by Cutcsa after its workshops had occupied the site.
Action taken
The developers proceeded with a large enclosed mall combining retail, parking, food, cinema, amusement, and later residential towers.
Aftermath
The site became Nuevocentro Shopping, one of Montevideo's large shopping-center developments.
Recent events
- 2019
Third-floor expansion adds international retailers and parking[1]
Product launch
Nuevocentro expanded its commercial area by more than 8,000 square meters, adding brands including Renner and H&M and increasing parking capacity to approximately 1,200 vehicles.
- 2013
Financial trust prospectus approved for Torres Nuevocentro[1]
Other
The Central Bank of Uruguay approved a prospectus related to the construction and commercialization of the two residential towers associated with the shopping-center complex.
- 2011
Construction begins on the Nuevocentro Shopping development[1]
Other
Following municipal authorization, construction began at the end of March 2011 on land formerly occupied by Cutcsa workshops.
- 2009
Nuevocentro project receives public naming through a citywide contest[1]
Campaign · Other
The project's name was selected through a contest that reportedly received approximately 20,000 proposals. Nuevocentro was chosen to convey the idea of a new commercial center for Montevideo.
Sources2 sources
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