NudgeHealthcare

NudgeHealthcare Co., Ltd. (Korean: 넛지헬스케어) is a South Korean software company headquartered in Gangnam-gu, Seoul, best known as the operator of Cashwalk (캐시워크), a pedometer and health-reward application that converts daily walking into cash and other rewards. The company was originally incorporated in July 2016 under the corporate name Cashwalk Inc. (캐시워크 주식회사) and renamed NudgeHealthcare in June 2021, reflecting a broader ambition to build a portfolio of health and wellness services rather than a single app. Cashwalk is positioned as the No. 1 health-reward app in South Korea. According to the company's own homepage, the service has surpassed 20 million cumulative registered users, has logged more than 13.2 trillion steps, and reports a 15.7 billion-fold increase in walking activity among its users. The core loop is simple: users install the app, walk, and accumulate "cash" that can be redeemed or used within the app ecosystem. Beyond step tracking, the app offers walking, running, and challenge features, activity analytics (calories burned, distance, active time, hourly step trends), and a local-walking mode called "동네산책" (neighborhood walk) that lets users collect cash while walking around their own neighborhood. NudgeHealthcare has expanded from a single app into a small portfolio of health-adjacent services. The Cashwalk homepage links to sister services including Cashdoc (캐시닥), a hospital-finding, hospital-event, and medicine-search service; Genieat (지니어트), a BMI, weight-management, and blood-sugar management tool; Trost (트로스트), a psychological testing, counseling, and meditation/sleep service; Unnie's Pouch (언니의파우치), a beauty review and ingredient-analysis service; and Gwaminboss (과민보스), a health-management and symptom-check service. The platform also includes Domino (도미노) for real-time stock information and 5-minute games (5분게임) for cash earning, and it operates a daily deals section called "오늘의 캐시딜" (Today's Cash Deal) that sells discounted consumer products ranging from beverages and toothbrushes to supplements, shampoo, and cosmetics. The company began its overseas expansion in December 2020 with the launch of Cashwalk in the United States, where cumulative registered users surpassed one million. In April 2023, NudgeHealthcare raised KRW 30 billion in funding from investors including Korea Investment Partners, Shinhan Capital, and Shinhan Investment & Securities. In June 2024, it expanded into the Japanese market following its U.S. entry. The company remains privately held and is not listed on a stock exchange.

NudgeHealthcare was established in July 2016 as Cashwalk Inc. (캐시워크 주식회사), a corporate entity named after its flagship product. The company is headquartered in Gangnam-gu, Seoul, South Korea, and operates in the software and digital health space. The core product, Cashwalk, is a pedometer and reward application that tracks users' steps and converts walking activity into cash and other rewards. Over time, the app added walking, running, and challenge features, activity analytics, and a local-walking mode called "동네산책" (neighborhood walk) that lets users collect cash while walking around their own neighborhood. The company's homepage states that Cashwalk has surpassed 20 million cumulative registered users, more than 13.2 trillion steps logged, and a 15.7 billion-fold increase in walking activity among users, positioning it as the No. 1 health-reward app in South Korea. In December 2020, the company launched Cashwalk in the United States, marking its first entry into an overseas market. Cumulative registered users of the U.S. version surpassed one million. In June 2021, the company changed its corporate name from Cashwalk to NudgeHealthcare, signaling a shift toward a broader health and wellness platform strategy beyond a single app. In April 2023, NudgeHealthcare raised KRW 30 billion in funding from investors including Korea Investment Partners, Shinhan Capital, and Shinhan Investment & Securities. In June 2024, the company expanded into the Japanese market, following its earlier U.S. entry. Beyond Cashwalk, NudgeHealthcare has built a portfolio of health-adjacent services. The Cashwalk homepage links to Cashdoc (캐시닥), a hospital-finding, hospital-event, and medicine-search service; Genieat (지니어트), a BMI, weight-management, and blood-sugar management tool; Trost (트로스트), a psychological testing, counseling, and meditation/sleep service; Unnie's Pouch (언니의파우치), a beauty review and ingredient-analysis service; and Gwaminboss (과민보스), a health-management and symptom-check service. The platform also includes Domino (도미노) for real-time stock information and 5-minute games (5분게임) for cash earning, and it operates a daily deals section called "오늘의 캐시딜" (Today's Cash Deal) that sells discounted consumer products ranging from beverages and toothbrushes to supplements, shampoo, and cosmetics. The company remains privately held.

• 2024

  Expanded into the Japanese market following its U.S. entry.

• 2023

  Raised KRW 30 billion in funding from Korea Investment Partners, Shinhan Capital, Shinhan Investment & Securities, and others.

• 2021

  Changed corporate name from Cashwalk to NudgeHealthcare.

• 2020

  Launched Cashwalk in the United States, entering the overseas market; U.S. cumulative registered users later surpassed one million.

• 2016

  Founded as Cashwalk Inc. (캐시워크 주식회사) in South Korea.

South Korea's No. 1 health-reward app, turning daily walking into cash and rewards while building a broader portfolio of health and wellness services.

• Cashwalk (캐시워크)

  Pedometer and health-reward app that converts walking into cash; features walking, running, challenges, activity analytics, and local neighborhood walking.

• Cashdoc (캐시닥)

  Hospital-finding, hospital-event, and medicine-search service.

• Genieat (지니어트)

  BMI calculator, weight-management, and blood-sugar management tool.

• Trost (트로스트)

  Psychological testing, counseling, and meditation/sleep service.

• Unnie's Pouch (언니의파우치)

  Beauty review and ingredient-analysis service.

• Gwaminboss (과민보스)

  Health-management and symptom-check service.

• Domino (도미노)

  Real-time stock information service.

• 5-minute games (5분게임)

  Mini-games for cash earning.

• Today's Cash Deal (오늘의 캐시딜)

  Daily deals section selling discounted consumer products.

1. 1캐시워크 - 걸으면 돈버는 앱 1위! 만보기, 앱테크, 현금 이벤트까지cashwalk.com
2. 2산책 기록 | 캐시워크 동네산책cashwalk.com
3. 3NudgeHealthcare - Wikidatawikidata.org
4. 4넛지헬스케어 - 위키백과ko.wikipedia.org