Nu Colombia S.A.

Nu Colombia S.A. is the Colombian financial institution operated by Nu Holdings Ltd., the digital banking group behind Brazil's Nubank. It brings the group's app-first model to Colombia, offering a savings account (Cuenta de Ahorros), a Mastercard credit card, CDT investment products, personal loans, and instant transfers through 'Llaves en Nu'. The brand positions itself around simplicity, transparency, and human customer service available 24/7, with no branches and no queues. According to its official website, more than 3 million people in Colombia and over 100 million worldwide already trust Nu, and the company has been recognized for three years as having the best customer service in Colombia. Nu Colombia is supervised by Colombia's Superintendencia Financiera and deposits are backed by Fogafín deposit insurance. The entity is a subsidiary of Nu Holdings Ltd., the publicly listed parent company (NYSE: NU), and operates as part of the group's international expansion beyond Brazil into Mexico and Colombia.

Nu Colombia S.A. is the Colombian subsidiary of Nu Holdings Ltd., the digital financial services group founded in Brazil and known internationally through its Nubank brand. Nu Holdings expanded beyond Brazil into Mexico and Colombia, bringing its app-based, branchless banking model to new markets. In Colombia, the entity operates under the Nu brand and offers a suite of consumer financial products including a savings account, a Mastercard credit card, CDT term deposits, personal loans, and instant transfers via 'Llaves en Nu'. The official website states that more than 3 million people in Colombia and over 100 million people worldwide already trust Nu, and that the company has been awarded for the best customer service in Colombia for three years. Nu Colombia is supervised by the Superintendencia Financiera de Colombia and its deposits are backed by Fogafín, the Colombian deposit insurance fund. The brand emphasizes a fully digital experience: customers manage accounts, cards, transfers, and investments from the Nu app, with 24/7 human support and no physical branches. As a subsidiary of Nu Holdings Ltd., which is publicly listed on the New York Stock Exchange under the ticker NU, Nu Colombia forms part of the group's broader Latin American expansion strategy.

Digital-first, no-fee banking with transparent pricing, 24/7 human customer service, and full app-based control; regulated by Colombia's SuperFinanciera and backed by Fogafín deposit insurance.

• Cuenta de Ahorros

  A digital savings account that lets customers move and grow their money, send and receive transfers instantly and at no cost, pay bills, make PSE payments, and top up mobile phones from the app.

• Tarjeta de Crédito Nu

  A Mastercard credit card designed to help build credit history, with purchase tracking and installment changes managed from the mobile app.

• CDT Nu

  A term deposit product for investing toward financial goals securely.

• Préstamos Nu

  Personal loans tailored to customers' goals.

• Llaves en Nu

  Instant, free transfer keys that allow users to send and receive money in seconds.

• Cajitas

  Savings goals feature that lets customers set aside money while it grows daily.

1. 1Nu Colombia official websitenu.com.co
2. 2Nu Colombia S.A. on Wikidatawikidata.org