Nowa TV
A Polish general-interest television channel launched in 2016.
Last updated August 31, 2026
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Overview
Nowa TV is a Polish general-interest television channel that began broadcasting on November 9, 2016. The channel operates through TV Spektrum, the broadcaster also associated with Fokus TV. Its schedule is designed as a broad, mainstream television offering rather than a narrowly specialized service, combining films, scripted series, documentaries, entertainment, news, and current-affairs programming. The channel's programming mix has included both locally presented formats and acquired international content. Its news and current-affairs slate has featured the daily news programme 24 godziny, presented by journalists including Beata Tadla, Joanna Dunikowska, Marek Czyż, and Jarosław Kulczycki. The talk show Więc jak?, hosted by Sławomir Jastrzębowski, has provided an additional current-affairs and discussion format. These programmes position Nowa TV as a general channel with an emphasis on accessible news, commentary, and entertainment rather than as a dedicated news network. Its acquired fiction catalogue has included historical dramas such as Mercy Street and The Tudors, as well as series including Hell on Wheels, The Bold and the Beautiful, Drop Dead Diva, Bomb Girls, Transporter: The Series, No Limit, Caïn, Profilage, Joséphine, ange gardien, La Nouvelle Maud, and Avenida Brasil. The range spans English-language, French, and other international productions, reflecting a schedule built around a mixture of serial drama, crime, action, daytime programming, and imported telenovela content. A significant corporate development occurred on December 4, 2017, when Polsat announced that it had acquired a 34 percent stake in TV Spektrum, the broadcaster of Nowa TV and Fokus TV. This transaction linked Nowa TV to one of Poland's major commercial television groups, although the available reference material does not establish that Polsat became the sole owner or that Nowa TV was rebranded. The channel remains identified as Nowa TV in the cited reference material. Detailed information about its headquarters, founding personnel, financial performance, audience figures, and current management is not established by the supplied sources.
History
Nowa TV is a Polish television channel launched on November 9, 2016. It was established as a general-interest service, with a schedule intended to cover several major categories of television viewing rather than one specialized genre. The channel's stated programming profile includes films, scripted series, documentaries, entertainment, news, and current affairs. The service's editorial identity has included both information programming and acquired entertainment content. Its listed news and current-affairs programmes include 24 godziny, a daily news broadcast scheduled at 18:30, and Więc jak?, a talk show hosted by Sławomir Jastrzębowski, identified in the reference material as editor-in-chief of Super Express. 24 godziny has been associated with presenters Beata Tadla, Joanna Dunikowska, Marek Czyż, and Jarosław Kulczycki. Together, these formats give the channel a visible news and discussion component within a broader entertainment schedule. The fiction and serial catalogue has drawn from multiple international markets and genres. Listed examples include historical drama such as Mercy Street and The Tudors; period and action drama such as Hell on Wheels and Transporter: The Series; daytime and long-running serial programming such as The Bold and the Beautiful; and crime, procedural, comedy-drama, and telenovela titles including Drop Dead Diva, Bomb Girls, No Limit, Caïn, Profilage, Joséphine, ange gardien, La Nouvelle Maud, and Avenida Brasil. This combination indicates a programming strategy based on variety and the use of recognizable acquired titles alongside locally presented formats. The most clearly documented corporate turning point came after launch. On December 4, 2017, Polsat announced that it had bought 34 percent of TV Spektrum, the broadcaster of Nowa TV and Fokus TV. The transaction gave Polsat a minority interest in the corporate entity operating the channels and connected Nowa TV with a major Polish commercial television group. The available material does not provide sufficient evidence to describe the transaction as a full acquisition, nor does it identify a subsequent change of name, management, or editorial policy. Beyond the launch and the 2017 investment, the supplied references do not document further ownership changes, financial results, audience metrics, headquarters details, founders, or a complete roster of executives. Accordingly, Nowa TV is best characterized from the available evidence as a Polish general-interest channel whose brand proposition rests on a mixture of daily information, discussion programming, entertainment, and internationally acquired television series.
Products and positioning
A Polish free-to-air-style general television channel combining news, current affairs, entertainment, films, documentaries, and acquired international series.
Television channel · 2016
Nowa TV general-interest channel
The core Nowa TV service is a Polish general-interest television channel. Its schedule combines news and current affairs with films, documentaries, entertainment, and acquired scripted programming. The channel is not presented in the supplied material as a dedicated news, sports, children's, or factual network; instead, it seeks to provide a broad daily lineup for a mainstream television audience.
News programme
24 godziny
24 godziny is a daily news programme listed as part of Nowa TV's news and current-affairs schedule. The programme was scheduled for broadcast at 18:30 and has been associated with presenters Beata Tadla, Joanna Dunikowska, Marek Czyż, and Jarosław Kulczycki.
Talk show
Więc jak?
Więc jak? is a discussion and talk-show format included in Nowa TV's current-affairs programming. It was hosted by Sławomir Jastrzębowski, identified in the reference material as editor-in-chief of Super Express.
Brand decisions
2017
Minority investment in TV SpektrumM&ABackground
TV Spektrum was the broadcaster associated with Nowa TV and Fokus TV. On December 4, 2017, Polsat announced a transaction involving the broadcaster.
Action taken
Polsat acquired a 34 percent stake in TV Spektrum.
Aftermath
The investment linked Nowa TV to the Polsat group through a minority shareholding in its broadcaster. The supplied sources do not establish a subsequent rebrand, full takeover, or specific programming change.
Sources2 sources
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