Nova Sport

Nova Sport is a Bulgarian sports television channel focused on live and recorded sports programming. It forms part of Nova Broadcasting Group, the Bulgarian media group owned by United Group. The channel launched in 2010, replacing the music channel MM, and was developed as a dedicated sports outlet within the group’s television portfolio. Its programming has centered on a broad range of sports, with football occupying the most prominent place. Events associated with the channel have included the English Premier League, the Bulgarian top football division, the Bulgarian Cup, France’s Ligue 1, Germany’s DFB-Pokal, the English Football League Championship and League Cup, UEFA European Championship qualifying matches, and the FA Cup. Nova Sport has also carried boxing, athletics, golf, basketball, volleyball and other sporting content. This combination of domestic and international rights has positioned the channel as a general sports broadcaster rather than a single-sport service. At launch, Nova Sport used a visual identity influenced by the Scandinavian Viasat Sport channel. The relationship reflected the ownership structure of the period: Nova Broadcasting Group was then associated with Modern Times Group, commonly known as MTG, which also owned Viasat-branded sports services. Nova Sport consequently shared elements of the graphic language used by Viasat Sport, giving it a recognizable connection to the wider MTG television portfolio while serving the Bulgarian market. The channel’s technical development included a temporary high-definition service dedicated to English Premier League football. On 2 April 2012, MTG launched Nova Premier League HD, a 24-hour channel distributed from Viasat and broadcast from London. It carried live, delayed and classic Premier League matches together with football magazines and studio programming. The service was modeled on the Scandinavian Viasat Premier League HD channel and used a related graphic package. Nova Premier League HD closed on 1 June 2013. Nova Sport subsequently began broadcasting in high definition on 29 July 2013, consolidating HD sports coverage under the main Nova Sport brand. Nova Sport’s identity is therefore built around sports rights, event coverage and television distribution rather than consumer products or physical retail. Its principal audience is Bulgarian sports viewers seeking live football and a wider selection of mainstream international sports. As part of Nova Broadcasting Group and United Group, the channel operates within a larger regional communications and media structure. Publicly available reference material identifies its launch, programming scope, ownership context and HD transition, but does not provide reliable public details about its headquarters, founders, current executives, audience figures, revenue or financial performance.

Nova Sport was launched in Bulgaria in 2010 as a dedicated sports television service within Nova Broadcasting Group. Its introduction replaced the music channel MM and expanded the group’s channel portfolio with a broadcaster centered on live sports and related editorial programming. The channel’s initial visual presentation was designed with reference to the Scandinavian Viasat Sport service. This resemblance reflected the corporate environment of the time, when Nova Broadcasting Group was associated with Modern Times Group, or MTG, the owner of Viasat’s television operations. Nova Sport used a related graphic approach, linking the Bulgarian channel to MTG’s wider European sports-media design system while adapting the service to Bulgarian viewers. Football became the central component of Nova Sport’s programming. The channel has been associated with coverage of the Premier League, Bulgaria’s top domestic football competition, the Bulgarian Cup, France’s Ligue 1, Germany’s DFB-Pokal, the English Football League Championship and League Cup, UEFA European Championship qualifying matches and the FA Cup. Its broader sports schedule has included boxing, athletics, golf, basketball and volleyball, allowing the channel to function as a multi-sport service rather than a football-only network. A significant stage in the channel’s technical and commercial development came in 2012. On 2 April, MTG launched Nova Premier League HD, a separate 24-hour high-definition service devoted exclusively to Premier League football. Distributed from Viasat and broadcast from London, the channel combined live matches with delayed and classic games, studio shows and football magazine programs. Its presentation was modeled on the Scandinavian Viasat Premier League HD service and used a related graphic package. Nova Premier League HD was short-lived. It closed on 1 June 2013, and the main Nova Sport channel began broadcasting in high definition on 29 July of the same year. This change brought HD sports coverage back under the principal Nova Sport identity rather than maintaining a separate Premier League-branded channel. Nova Sport is part of Nova Broadcasting Group, which is owned by United Group. The channel’s role within that structure is to provide sports-focused television programming for the Bulgarian market. Available reference material documents its launch, ownership context, sports coverage and transition to HD, but does not establish a public founder, headquarters, executive roster, financial results or detailed audience data. Its documented history is consequently best understood through its programming portfolio and the evolution of its distribution and technical presentation.

• 2013

  Dedicated Premier League HD service closes

  [1]Nova Sport (Bulgaria)en.wikipedia.org

  Nova Premier League HD ends on 1 June.

• 2013

  Nova Sport moves to high definition

  [1]Nova Sport (Bulgaria)en.wikipedia.org

  The main Nova Sport channel begins HD broadcasting on 29 July.

• 2012

  Nova Premier League HD launches

  [1]Nova Sport (Bulgaria)en.wikipedia.org

  MTG introduces a 24-hour high-definition Premier League channel distributed from Viasat and broadcast from London.

• 2010

  Nova Sport launches in Bulgaria

  [1]Nova Sport (Bulgaria)en.wikipedia.org

  The sports channel launches and replaces the music channel MM within Nova Broadcasting Group.

A Bulgarian sports television channel offering football-led live coverage alongside a broad portfolio of international and domestic sports.

• Sports television channel · 2010

  Nova Sport

  The principal Bulgarian sports channel of Nova Broadcasting Group. Its schedule combines live and recorded football with coverage of boxing, athletics, golf, basketball, volleyball and other sports. Football programming has included Bulgarian domestic competitions and selected international leagues and cups. The service began in 2010 and added high-definition broadcasting in 2013.

• High-definition football television channel · 2012

  Nova Premier League HD

  A temporary 24-hour channel launched by MTG for Premier League football. It offered live, delayed and classic matches alongside studio programs and football magazine content. The service was distributed from Viasat and broadcast from London, with presentation influenced by the Scandinavian Viasat Premier League HD channel. It closed in June 2013.

• 2013

  Consolidation of HD sports broadcasting under Nova SportGeneration change

  Background

  The separate Nova Premier League HD service had provided dedicated high-definition Premier League programming since April 2012.

  Action taken

  The dedicated channel was closed on 1 June, and Nova Sport began broadcasting in high definition on 29 July.

  Aftermath

  HD sports distribution continued under the main Nova Sport brand rather than through a separate Premier League-branded outlet.

  Source

1. 1Nova Sport (Bulgaria)en.wikipedia.org