Nourse Science Centre for Pet Nutrition (China)
Nourse (卫仕) is a Chinese pet health food brand founded in 2005, offering pet nutrition supplements, cat and dog food, and pet healthcare products.
Last updated September 29, 2026
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Overview
Nourse (卫仕) is a Chinese pet health food brand established in 2005 and owned by Shanghai Chongxing Pet Products Co., Ltd. (上海宠幸宠物用品有限公司), a high-tech company focused on developing health products for pets. The brand's product portfolio spans pet food, pet nutritional supplements, and pet medicine, and the parent company also operates other proprietary brands including "Chongxing" (宠幸). Nourse positions itself around scientific and rigorous product development combined with genuine care for pets. Over its roughly two decades of operation, the brand has built a comprehensive range of canine and feline nutrition products. Its dog nutrition line includes calcium tablets, nutrient pastes, probiotics, goat milk powder, multivitamins, and joint health tablets. Its cat nutrition line features hairball-control pastes and tablets, goat milk powder for kittens, trace element tablets, intestinal health tablets, and taurine supplements. The brand has also expanded into staple pet food with series such as "Balanced Diet" (膳食平衡), "Full Meat Pieces" (满口肉粒), and "High-Energy Raw Meat" (高能原肉), including freeze-dried options. According to the brand's official materials, Nourse has served over 300 million pet feedings cumulatively and ranks first in domestic pet nutrition product sales on Tmall and JD.com. The brand describes itself as a leading domestic pet health food brand. Its products are sold through major Chinese e-commerce platforms including Tmall and JD.com, and the official website provides authenticity verification and quality inspection reports. The brand maintains an official website at nourse.cn and publishes pet care content through its "Pet Encyclopedia" section. It also documents a corporate social responsibility track record through its public welfare history. The brand is headquartered in Shanghai, with a Wikidata entry noting a company presence in Wuhu, China.
History
Nourse (卫仕) was established in 2005 as a pet nutrition brand under Shanghai Chongxing Pet Products Co., Ltd. (上海宠幸宠物用品有限公司), a high-tech company dedicated to developing health products for pets. From its inception, the brand focused on researching and developing pet nutritional supplements, adopting the operating philosophy of "a professional and rigorous attitude, with sincere love for pets." Over the following two decades, Nourse expanded its product range significantly. It developed 23 categories of canine and feline nutrition products, covering areas such as nutritional supplementation, calcium and bone health, coat care, gastrointestinal health, urinary health, and hairball control. Key products include calcium lactate tablets, nutritional pastes, probiotics, goat milk powder, multivitamins, joint health tablets, hairball control pastes and tablets, taurine supplements, and trace element tablets. The brand later moved into staple pet food, launching series such as "Balanced Diet" (膳食平衡), "Full Meat Pieces" (满口肉粒), and "High-Energy Raw Meat" (高能原肉). These include freeze-dried options like the "Full Meat Pieces" Surf & Turf and Whole Chicken freeze-dried lines, as well as all-stage dog and cat food formulated with ingredients such as lecithin, taurine, and vitamins. According to the brand's official website, Nourse has cumulatively served over 300 million pet feedings and has ranked first in domestic pet nutrition product sales on Tmall and JD.com. The brand describes itself as a leading domestic pet health food brand. Its products are distributed through major Chinese e-commerce platforms, and the official website offers authenticity verification and quality inspection reports. The brand also maintains a "Pet Encyclopedia" content section and documents its public welfare activities. A Wikidata entry notes a company presence in Wuhu, China, while the brand's parent company is based in Shanghai.
- 2005
Nourse brand founded under Shanghai Chongxing Pet Products Co., Ltd., focusing on pet nutritional supplements.
Developed 23 categories of canine and feline nutrition products.
Expanded into staple pet food with "Balanced Diet," "Full Meat Pieces," and "High-Energy Raw Meat" series.
Cumulatively served over 300 million pet feedings and ranked first in domestic pet nutrition product sales on Tmall and JD.com.
Products and positioning
A leading domestic Chinese pet health food brand focused on scientific, rigorous product development and comprehensive daily nutrition for pets.
Calcium Lactate Tablets 400ct
Bone health and calcium supplement for dogs.
Nutritional Paste 120g
Nutritional supplement paste for dogs.
Dog Probiotics 50g
Gastrointestinal health supplement for dogs.
Goat Milk Powder 300g
Goat milk powder formulated close to mother's milk for dogs.
Multivitamin Tablets 400ct
Vitamin supplement for dogs.
Joint Health Tablets 400ct
Joint care supplement for pets.
Hairball Control Paste 120g
Hairball elimination and stool odor reduction paste for cats.
Hairball Control Tablets 200ct
Nutritional hairball control tablets for cats.
Kitten Goat Milk Powder 200g
Goat milk powder for kittens, close to mother's milk.
Cat Trace Element Tablets 200ct
Trace element supplement to improve pica and balance nutrition for cats.
Cat Intestinal Health Tablets 200ct
Digestive health tablets for cats.
Cat Taurine Tablets 200ct
Taurine supplement for cat vision and heart health.
"Full Meat Pieces" Surf & Turf Freeze-Dried
Grain-free, low-allergen freeze-dried pet food.
"Full Meat Pieces" Whole Chicken Freeze-Dried
Freeze-dried pet food with multiple ingredients in golden ratio.
"Balanced Diet" All-Stage Dog Food
Dog food with lecithin and vitamins.
"Balanced Diet" All-Stage Cat Food
Cat food with taurine and vitamins.
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