Notting Hill Genesis
Notting Hill Genesis is a not-for-profit London housing association providing below-market-rent homes and acting as both landlord and developer.
Last updated September 16, 2026
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Overview
Notting Hill Genesis describes itself as one of London's largest not-for-profit housing associations, focused on providing quality homes at below-market rents for people who would otherwise struggle to afford them. It states that it is both a landlord and a developer, with more than 60,000 existing homes and 3,000 more in its pipeline over the next five years, and a commercial business from which it reinvests surpluses to support below-market-rent homes across the capital. It says it was founded in the 1960s to address slum conditions in West London and is now one of London's largest charitable housing associations. It reports 130,000 existing residents and a Better Together strategy powered by £800m of investment.
History
Notting Hill Genesis states that it was founded in the 1960s to address slum conditions in West London, and that it is now one of London's largest charitable housing associations and a leading advocate and trusted partner to local councils and government. It describes itself as a not-for-profit organisation with a focus on providing quality homes at below-market rents, operating as both a landlord and a developer, with more than 60,000 existing homes and 3,000 more in its pipeline over the next five years. It reports a commercial business from which it reinvests surpluses to support the provision of below-market-rent homes across the capital, and a Better Together strategy powered by £800m of investment aimed at improving homes, connections and places for its 130,000 existing residents.
Products and positioning
Not-for-profit housing association providing quality homes at below-market rents, acting as both landlord and developer in London.
Product categories. Below-market-rent homes · Shared ownership / leasehold homes · Temporary housing · Housing with care and support
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