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nosh

nosh is a Japanese frozen meal subscription service delivering nutritionally balanced, chef-designed dishes to customers nationwide.

Last updated September 27, 2026

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Overview

nosh is a Japanese frozen meal delivery subscription service operated by nosh Co., Ltd. (ナッシュ株式会社), headquartered in Osaka. The service delivers nutritionally balanced, calorie-controlled frozen meals designed by dietitians and chefs, ordered through the company's website or smartphone app and shipped via Yamato Transport's refrigerated courier service. The company positions itself around a mission of "designing daily habits" to make healthy eating sustainable, and aims to be "the world's most healthy, high-quality, and affordable service provider." The company was founded in June 2016 as Miraie Co., Ltd. by Tomoya Tanaka, who had previously founded the funeral service referral company Uniquest. The meal delivery service launched in 2018, and the company changed its name from Miraie Co., Ltd. to nosh Co., Ltd. on October 31, 2018. In July 2022, the Amagasaki Factory began operations, strengthening the company's in-house production capabilities. nosh operates its own factories and handles everything from meal production to sales, which the company emphasizes as a key point of quality control and food safety. nosh's product lineup includes its core nosh meal subscription, nosh DOG (a pet food line), and "Kenko Gochiso Bin by nosh" (a meal delivery service). The company has manufacturing facilities in Amagasaki, Hyogo Prefecture, including the Amagasaki Factory and the Daimotsu Factory, as well as the Sakurajima Warehouse in Osaka. It also maintains a Tokyo branch office in Chuo-ku, Tokyo. In a February 2024 survey of "meal delivery services that have been used," nosh ranked third, behind Watami's Takuhai and Yoshikei. The company has invested heavily in digital marketing, particularly in YouTube influencer campaigns, with notable success in partnerships with gaming streamers. nosh has received investment from major food companies including House Foods Group, Maruha Nichiro, and Mynavi. In October 2022, the company faced a scandal when a director made discriminatory remarks in an internal chat, stating that "fat people should not be hired" in future recruitment, which was reported by Shukan Bunshun. The director was criticized for the discriminatory statement and returned a portion of his compensation as a result.

History

nosh Co., Ltd. was founded in June 2016 as Miraie Co., Ltd. by Tomoya Tanaka, the founder of Uniquest, a funeral service referral company. The company launched its meal delivery service in 2018. On October 31, 2018, the company changed its name from Miraie Co., Ltd. to nosh Co., Ltd. In July 2022, the Amagasaki Factory began operations, marking a significant expansion of the company's in-house production capabilities. The company operates its own factories and handles everything from meal production to sales, which it emphasizes as a key differentiator for quality and safety. As of November 2024, the company continues to grow its customer base and sales channels. In February 2024, nosh ranked third in a survey of "meal delivery services that have been used," behind Watami's Takuhai and Yoshikei. The company has received investment from major food companies including House Foods Group, Maruha Nichiro, and Mynavi. In October 2022, a scandal emerged when a director made discriminatory remarks in an internal chat, stating that "fat people should not be hired" in future recruitment; the director returned part of his compensation. The company has focused on digital marketing, particularly YouTube influencer campaigns, with notable success in partnerships with gaming streamers.

  • Founded as Miraie Co., Ltd. by Tomoya Tanaka

  • Meal delivery service launched

  • Company name changed from Miraie Co., Ltd. to nosh Co., Ltd.

  • Amagasaki Factory began operations

  • Director's discriminatory remarks scandal reported by Shukan Bunshun

  • Ranked third in a survey of used meal delivery services

Products and positioning

Healthy, convenient, nutritionally balanced frozen meals delivered by subscription; positioned as high-quality, affordable, and technology-driven.

  • nosh frozen meal subscription

    Nutritionally balanced frozen meals designed by dietitians and chefs, delivered via subscription.

  • nosh DOG

    Pet food line.

  • Kenko Gochiso Bin by nosh

    Meal delivery service.

Sources6 sources

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